Just depending on how long your entrepreneurial venture has been going.
You still may not be totally convinced, how certain types, of proven email marketing strategies and or tactics, can and will, have a positive affect on your bottom line, correct?
No matter.Because strategic email marketing, can definitely lower your up front cost, to keep an ongoing conversation going, with your ideal prospects, customers and or clients etc.
Now granted. Email marketing, no matter how effective it is.
Cannot and definitely will not, take the place of real life interactions. That said.It still allows you and or your major competitors, to leverage your time. Case in point.
Let’s say you have 2,500, (or X number of) VIP subscribers on your main opt in email and or mobile marketing list. You write and send, either one email and or text.
But it goes out to 2,500 subscribers in mere seconds. Imagine trying to reach that many people in a single day by phone. Or going door to door.Forget about it.
So How Can Certain Types Of Email Marketing Strategies Make Your Ideal Prospects And Or Customers Smile!
So glad you asked. So imagine, you’re one of the marketing directors, for a single location, retail furniture outlet.
And unlike the vast majority of your major competitors.Your company president, has no intentions whatsoever, in constantly spending a ton of money, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
This being the case.Here’s one of your main, underground style of list building strategies, which you’ll definitely continue to tweak and monitor.
You approach several of the major, upscale apartment, condo or townhouse management association heads.
Strategic Email Marketing Opens The Door To Some Think Outside The Box Marketing Strategies And Or Tactics!
Plus, you already have several cross promotional relationships, with two of the top, fairly upscale, residential, real estate brokers, in the area.
And they specialize in selling single family, owner occupied, homes, townhouses and or condos.And the properties they typically list and sell, are usually in the $500,000 dollar range and up.
So the deal you make with the broker(s) are normally two fold.
A.) First: You will personally see to it, going forward, any furniture, both the broker, their employees and or any vendors they want to share your offers with.
You’ll sell the broker, some really nice furniture, at your actual cost.As long as they join your opt in email/mobile marketing list. They get save 50% off up to $3,500 dollars.
You Can And Definitely Should Use Your Email Marketing Strategies To Generate Some Long Term Positive Income Streams!
Because let’s face it. The type of individuals, they tend to socialize and vacation with. You definitely want the opportunity to sell them, at least some of your furniture, at anywhere from 10-40% off, correct?
B.) Second: As long as the brokers employees, associates and or their vendors, join one of your VIP, opt in email/mobile marketing list.
And remain an active subscriber.You’ll not only, periodically offer them price discounts.Especially on discontinued and or repossessed furniture. But you can get incredibly creative with your financing terms.
Case in point. You can offer them, two year, extended financial terms of. Twelve months of a lower rate, and twelve months interest free payments.
Provided of course, they remain on your list.
You Can Definitely Should Leverage Your Subscribers By Ethically Bribing Them To Generate Semi Qualified Referrals For You!
Say for example.Every female email/mobile marketing subscriber, who spends over $2,500 (or X ) amount of dollars.
Unbeknownst to these extremely lucky ladies. Your retail furniture store, also has a Joint Venture (JV) relationship, with a local, upscale designer jeweler.
And the jeweler will have one of their representatives in the store, 2-3 days per week.And the ladies who spent at least $2,500 dollars.
They also get a extremely time sensitive, two sided index card.
Side “A” informs the card holder, how they can save up to 50 (or X%), simply for dragging a friend with them to your retail jewelry store. Otherwise, if they decide to come alone, they only save 10% off their purchase.
And Side “B” will inform them, to enter your free monthly drawing. For a chance to win a $5,000 dollar, master bedroom suite.
You Can And Definitely Should Use Your Email Marketing Strategies And Or Tactics To Ethically Bribe Your Ideal Prospects And Or Customers!
How often do you think your subscribers, will spread the word all over social media, once they’re informed, about the following,VIP email subscriber only benefit.
Once every three months. Every VIP email/mobile marketing subscriber, who has brought at least four, semi qualified guest with them to your store.
And provided the guest are at least 18. The customer gets to enter a raffle, and pay just $500 – (or X amount of) dollars, for a chance to win a $10,000 dollar, master living room suite.
Similar to the image included with this post.All non subscribers, can still enter the raffle, but their cost is $4,000 dollars.
Which is still 60% off the normal retail cost, correct?
The More You Strategically Leverage Your VIP Email And Or Mobile Marketing Subscribers! (The More Profitable You’ll Definitely Become!)
And if for whatever reasons, they don’t manage to bring at least four semi qualified guests with them, within a 90 (or X number of day) period.
They can still enter the raffle. But it’s gonna cost them $2,500 dollars to do so.Say what? So clearly the best options, are to become and remain an active subscriber, right?
And bring, (drag) at least four potential customers with them, who are at least 18. Can you now better appreciate.
How certain types of email marketing strategies and or tactics, will definitely make, your ideal prospects and or customers smile? Say yes!
P.S.Now as is customary during this part of our show.
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