How To Prevent Your Semi Cash Starved Small Business From Constantly Losing Money Every Day!Part Two
So after initially reading part one of this ongoing series. It definitely should be a whole lot clear-er, as to why, no profit seeking entrepreneur of any kind.
But especially, a semi resourced challenged small business owner and or service provider, can afford to consistently utilize. any type of traditional, outrageously expensive, dismally performing ad and or promotional campaigns.
Which simply have no long term chance of ever working out. Agreed? Absolutely. On the other hand.
It really doesn’t help your cause long term, if your particular marketing, advertising and or promotional strategies of choice. Do nothing more than get your business or services name, temporarily in front of your target audience, right?
What you and I definitely need, are some proven ways, to get and remain, top of mind, in your target audiences consciousness. This is what the remainder of this post will reveal…
So Why In The World Shouldn’t Your Semi Cash Starved Small Business And Or Service Make It A Priority To Consistently Wow Your Ideal Prospects And Customers!
Case in point. As you recall in part one of this ongoing series. Since you’re one of the senior marketing directors, in a regional beverage distributorship.
And you’ve recently and successfully started joint venturing, (JV-ing) with some extremely successful, local RV (Recreational Vehicle) dealerships.
Because as was also revealed in part one. There’s a class of upscale RV’s, which routinely retail, for anywhere between $350,000 – $750,000 dollars. Huh?
Which also (obviously) means, the men & women, who regularly purchase these types of traveling pleasure palaces. Be they individuals and or couples.
Or businesses or services etc. Needless to say. They definitely have some discretionary income to disposes of, correct? No doubt.
The Real Beauty Of Creating Some Type Of Multiple Income Streams Is Your Ability To Continuously Leverage It!
Say for example Let’s say one particular RV dealership, the average sales price, for the type of RV’s they routinely sell, normally retails for $350,000 dollars.
And this particular dealership, currently has seven full time sales reps. Five men and two women.
Every time their office, informs your distributorship, a sale took place. You automatically have a one of your local sales reps, send over, one of your, $450 dollars a bottle, great tasting champagnes.Say what?
After all, since the sales reps working strictly off of commissions, and they all earn north of six figures per year, right?
Who do you think they routinely socialize or vacation with? That’s right! Men & women who earn at least as much per year or more.
So How Do You Consistently Leverage Your Ideal Prospect Or Customers Personal And Professional Inner Circle! (For Literally Pennies On he Dollar!)
And any time, one of the employees, associates and owners of the company celebrates:
A.) The announcement of getting engaged.
B.) Their wedding anniversary.
C.) Birth of a first or second child etc.
D.) Birth of a first or second grandchild.
E.) Moving into a brand new home.
F.) A spouse, (or live in significant other), or kid recently graduating from law, pharmacy or dental school etc.
Guess whose gonna be receiving, either, one of your best tasting bottles wine or champagne?
Which also means, as they constantly post their really cool photos and videos, all over their social media accounts.
And they celebrate with whomever. Look who else, will be inexpensively exposed, to your great tasting, gourmet beverages. Bingo!
This Is Why It’s Pretty Easy For You To Constantly Attract All Types Of Potential Joint Venture And Or Cross Promotional Partners!
Case in point. Just because of six specific reasons given in the last section alone. This is why, one of your main JV partners, is a local, upscale, designer jeweler.Huh?
Think about it for just a second. Your designer jeweler JV partners, ideal customer, currently has, a total lifetime customer value metric, of somewhere between $3,500 – $13,000 dollars.
Give or take, over the next five to ten years. Get this! Every time the RV dealership, has a sales rep, who sells a RV unit, worth $500,000 dollars or more.
The extremely marketing savvy jeweler, treats all seven sales reps to a privately catered, deluxe dinner.
Once Word Begins To Spread You’ll Definitely Start Experiencing The Positive Snow Ball Affect!
And each sales rep, can bring any one person they chose. Huh? Plus, the jeweler gets six bottles, of your best tasting bubbly. Three bottles of wine and three bottles of gourmet style champagne.
And the jeweler, brings two pair, of diamond studded earrings, which normally retail for at least $1,000 dollars each.Say what?
And one Rolex watch for the guys to enter a raffle for. And the men-s Rolex watch, normally retails for $2,500 dollars. Or X.
This Is How the Ultimate Insiders Consistently Create And Or Generate Tons Of Positive Word Of Mouth Or Mouse Buzz! (For Literally Pennies On The Dollar!)
Each person gets to enter the raffle, and pay just $200 dollars each, for a chance to win the diamond studded earrings. Provided, they join the jewelers VIP opt in email/mobile marketing list.
Otherwise, they must bid a one time raffle fee of $500 dollars. And as long as they’re a VIP subscriber, they only have to pay a one time of raffle fee of $500 dollars, in order to win the men-s Rolex watch.
Needless to say. The combination of, a great tasting, deluxe dinner on the house. Plus some extremely great tasting wine and champagne bubbly flowing, and an affordable raffle to cap the evening off.
What type of constant barrage, do you think, they’ll be sharing, both on and off of social media? You so got that right!
So What Exactly Will Your Semi Cashed Strapped Small Business And Or Service Do To Prevent Losing Money Every Day?
Hopefully, after these two installments. You now have a much better idea. Of how and why, you can definitely prevent, your semi cash strapped small business or service, from constantly losing money. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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