By now you have definitely noticed, what systematically happens to your bottom line, (any) and every time you strategically use, some type of bank account filling marketing leverage, correct?
Me too. But here’s the thing. More times than not.
It’s the profit draining domino effect, which (not only), initially causes things to go south.
But invariably, they remain that way, until your business and or service, is simply a bad memory, you’d just as soon forget. Sound familiar?
That being said. There’s absolutely no good reason why, you (and I), shouldn’t put the positive aspects, of the domino effect in business, to work for you asap. Don’t you agree?
Let’s have a much closer look at an instance or two. So you can see and, (hopefully) better appreciate, this incredibly powerful. And potentially bank account filling process in action.
Whose Says The Only Impact The Domino Effect Can Have Own Your Business Or Service Is Negative!
Case in point. Most of you, have definitely heard the phrase, “birds of a feather, flock together”. Correct? Well, (when you) translate that all too common phrase, into the real world.
Wanna take a wild guess, who else hangs together. If you guessed moms. Bingo! And that category definitely includes grand mothers and God mothers too.
So imagine this. A Mom with her two or X number of kids within certain age range, comes to your single location, independently owned, Mom & pop bakery and or family orientated restaurant.(This is definitely an all too common occurrence, is it not? Absolutely.)
And the way you or your staff initially acknowledge her incredibly active, personal and professional inner circle network.
Is by (either), ethically bribing her to download your app.Or you can most definitely take it old school.Huh?
And simply give her a laminated, two sided, market tested discount coupon card of some kind.And she’ll enthusiastically do the rest.Over and over again.
Don’t Be Shy About Ethically Bribing Your Current Or Soon To Be Repeat Customer And Or Client Base!
And for the next X number of months, she not only saves 25 (or X%) off any order of $10 dollars or more.
But she automatically get a free, Xtra large beverage of her choice on her birthday. And her wedding anniversary.And Mothers and Valentines Day as well. Say what?
Believe it or not. Those incredibly small marketing gestures alone. Is most definitely enough, to get and keep her on and off of social media.
Constantly sharing, (more like) bragging about her extreme good fortune.Plus, on both Mothers and Valentines day.
Strategic Ethical Bribery Is A Proven Long Term Marketing Strategy And Or Tactic!
She not only gets a free Xtra large beverage of her choice. But she automatically saves 50 (or X%) off her entire bill, and any adults she brings, (drags) with her, who are at least 18.
They automatically save 25 (or X%) off as well. And if your business or service, has a downloadable app of some kind.
Any of the guest who down load it, (or if) they get your old school, laminated, two sided index card.
Then going forward. They start receiving the same royal treatment as well.Can you or your major competitors say say social media tsunami?
How To Strategically Use The Domino Effect To Constantly Generate A Ton Of Positive Word Of Mouth And Mouse Buzz!
Case in point. When she (either) personally meets with, or texts or simply meets with her besties. (Best Friend-s For Life.)
Or her closest neighbors, girlfriends, co-workers, sister-s,employees, in laws,vendors, hair dresser and or nail salon services, or daycare providers etc.
You know she’ll constantly be making them aware, of how well, she’s being treated.By either you and or your major competitors. Correct? No doubt.
And quite naturally, at least some of the above mentioned individuals, will eagerly spread the word as well. Correct? (Basically, organic second generation, positive, viral word of mouth and mouse buzz!)
Would You Rather Keep Throwing Your Hard Money At Trying To Build More Customer Engagement! (Or Figure Out Some Proven Ways To Start Letting The Domino Effect Work For Not Against You!)
And remember, the primary reasons why, your bakery or mom & pop restaurant, or whatever. Can safely afford to be so generous, (especially) with this particular segment of your incredibly diverse customer base.
Is because, you already know, (and equally important), understand your ideal customers total lifetime customer value metrics.
And the vast majority of your major competitors. Clearly don’t.As you’re about to discover in part two and beyond.
Once Get The Positive Momentum Of Positive Word Of Mouth And Mouse Buzz Working For You! (It’s Practically Impossible To Ever Turn It Off!)
But for now, stop and consider who definitely has, temporary bragging rights. When they eagerly share, both or and off of social media, the huge savings and great tasting goodies, they got from either your bakery and or mom & pop restaurant.
You know for a fact, at least some of their personal and professional inner circle members, will definitely want in too.Correct? No doubt.
So hopefully, in part one of this ongoing series. You can now better appreciate, how and why, you can and definitely should, put the positive aspects, of the potentially profitable domino effect in business, to work for and not against you. Don’t you agree?
The Positive Domino Effect Is An Absolutely Proven Form Of Marketing Leverage.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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Referral marketing rocks Mark. Dominoes fall when you bond with a genuine fan, who endorses you to like-minded genuine fans, knocking down dominoes, growing your business and also, rendering useful service for interested parties. This is why you want to care for customers. Show them love. Be there for them. Allow those dominoes to fall.
I totally love an appreciate your flow of words Coach!LOL!
Thanks a bunch! And you’re so right! Like minded individuals,
organically or naturally connect and bond with, others
of the exact same mindset.
And by consistently servicing the daylights out of them,(our target audience),
the ultimate result is, far deeper and rock solid relationships are formed and
nurtured!
Thanks so much, for sharing some truly profound, and much needed insights! As usual!LOL!
Mark Newsome recently posted…This Is How And Why You Definitely Need To Put The Domino Effect In Business To Work For You!