Why Even A Semi Cash Strapped Small Business Owner Can Benefit From The Right Lead Generation Techniques!

Please follow and like us:

Why Even A Semi Cash Strapped Small Business Owner Can Benefit From The Right Lead Generation Techniques!

So right about now, you really have to ask yourself the $64,000 dollar burning question.Huh?

Which is, why in the world, aren’t you consistently profiting from some proven lead generation techniques and or strategies?

Have you at least thought about, why you aren’t currently benefiting from some of these, extremely low hanging fruit, market tested strategies?

Especially in view of the fact, your small business, service and or startup entrepreneurial venture, is semi cash strapped. And or semi resourced challenged.Correct?

Hopefully after reading this particular blog post. You will be far more inclined, to at least slightly shift your thinking.Time will most certainly tell…

So Have You Also Noticed How Much Smoother The Entire Customer Retention Process Is When You Implement A Proven Lead Generation Strategy!

Case in point. Let’s suppose, you currently own and or manage, a fairly successful, single location, retail appliance center of some kind.

Meaning, your store, is independently owned.

And your current, ideal customer, has a total lifetime customer value metric, of somewhere between $5,500 – $8,000 dollars.

Give or take over the next five to seven year period. Watch how, (even though) at first initial glance, it may not seem so obvious, how many potential, mini profit centers, can literally be tapped into.

Simply because, you’ve taken the time, and made the effort, to develop, some potentially profitable, lead generation techniques and or strategies.

This first incredibly adaptable marketing strategy, can and definitely should be (constantly implemented), across the board.

This Is How And Why Effective Loyalty Programs Of Some Kind Are So Darn Profitable!

For just a second. Imagine, (you and a really close friend or relative) walking into this particular, (extremely marketing savvy), retail appliance dealers store, just two weeks before this years Super Bowl game!

And right in the middle of the store, they have a big giant neon sign, (which) even music legend Stevie Wonder couldn’t miss!

And it’s promoting a sort of incentive based raffle.For paying customers only. Huh? Here’s how it works.

Between now and the day before the actual game. Every customer who spends over $300 dollars. Or X.Their name automatically gets entered into a raffle, for a chance to win a state of the art, 75 inch, flat screen TV, which normally retails for at least  $1,350 dollars.Say what?

And every customer who spends over $1,000 dollars, their name automatically goes into the raffle, a second time. And if they win, they not only win the 75 inch flat screen TV, but a $2,000 dollar spending spree credit as well.

So you know, those 1st grand prize winners, will constantly be all over social media, sharing their fortune, right?

Strategic List Building 101 Is Definitely A Main Stay Marketing Activity!

However, you can also just join the retail appliance dealers, VIP opt in email/mobile marketing list, right in the store.

Simply by using the convenient laptop, placed right near the display.And right after you opt in, you will immediately be re-directed to a page, where you can just pay your one time, $300 dollar raffle entrance fee.

But if, they do not want to join the appliance dealers list, for whatever reasons. They can still enter the raffle, simply by going over to the customer service desk, and paying one time fee of $800 dollars!

(By either paying with cash and or a valid credit card only.Meaning no personal checks!)

Because after all, the TV alone, normally retails for somewhere between $1,200- $1,400 dollars.

Watch How Potentially Profitable Developing The Right Lead Generation Strategies Can Be And Or Ultimately Become!

First of all, you did notice how, this particular, market tested strategy, is targeting, paying customers only.Correct?

Which means, unlike typical list building, when you hold a free drawing of some kind, and a ton of those entering your offering, (literally) have no intent whatsoever, of becoming a paying customer.Right?

This way, you semi bypass those pure freebie seekers. And instead focus on those willing to invest in your business or service.

Here’s the really cool part. Since your raffle form page, asked for their primary residence.

And you also asked them to select, what type of two liter sodas they would like, to go with the two cheese pizzas, and 15 barbecue wings, they are eligible to win, if they are selected, as one of the 25 secondary raffle winners.Say what?

This Is Where The Long Term Benefits Of Customer Retention Start To Become Obvious!

Unbeknownst to every raffle entrant, who correctly fills in their primary residence and correct phone number info.

On the day before the Super Bowl, they will get, (either a text message and or) a call from the local, (independently owned), Mom & pop pizzeria owner, or their staff.

Informing them, they have won, the secondary prize, of two free cheese pizzas, 15 barbecue wings and two, free, two liter sodas.A blank dollar value BTW! Huh?

And all they have to pay, is the extremely modest delivery charge of X, and their order will be delivered Super Bowl Sunday.

Here’s where the positive, viral word of mouth and mouse buzz, kicks in, for both the retail appliance center, and the local pizzeria owner.

Not to mention, the continuous buzz,both on and off of social media, as they start systematically spreading the word.

This Is Definitely Why You Need To Systematically Implement A Proven Customer Retention Formula!

The grossly untapped back end of the sales funnel, is what both non directly competing vendors are actually aiming for here.(And you and I definitely should be too.)

Say for example. On the day the local pizzeria owner, starts delivering each order. The drivers will hand each paying customer, a sealed envelop, with words “Thank You!” written on the outside of it, in big, bold red letters!Say what?

(You’ll have to wait until part two, to discover the contents, okay? Thanks!) Anyway. The pizzeria deliver person, will offer each customer, a market tested, two sided index card.

The More You Serve Your Target Audience The Easier It Will Be And Or Become In Order To Profit From Them!

Side A will inform them, for the next six months or a year.They can save X% off any home delivery, which exceeds X!

All they do is call the business, place their order, and as long as it’s the same first and last name as right now. They save.

The pizza shop will also keep a record of their particular details. So in case they move or have their personal phone number changed within the next year, it won’t matter.

And at the end of a year, in order to extend it, one year their after.They simply pay an annual, renewable fee of X.

You Start Developing A Reliable Back End Marketing Strategy For Your Business And Or Service And You’re Definitely On Your Way!

This way, the pizza owner, starts building, a reliable, back end income stream.Right? You’ll discover, how the marketing savvy retail appliance center, monetizes their long term back end, in part two, okay?

For now, hopefully you’re definitely starting to better appreciate, how and why, even a semi cash strapped small business owner and or service provider,can profit from consistently implementing, some proven lead generation techniques and or strategies.Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!