Are you systematically using proven systems of asking for referrals?
Let’s be honest here; do you have a problem consistently asking for referrals? It can be awkward at times, can it not?
All the more reasons why you should be using systems, as opposed to constantly trying to do it by personally approaching your best customers and clients.
Most cash starved struggling small business owners and service providers, often personally drop the ball, when it comes to consistently asking for referrals.
It can be slightly uncomfortable, especially when your not really the sales pro type of personality.
Which means whenever you can, try to put a proven referral generating system in place, that puts most (if not) all of the heavy lifting on the system.
With that in mine, here are three incredibly simple ways to start systematically generating referrals, for pennies on the dollar.
Introducing Three Incredibly Simple Ways Of Asking For Referrals!(Without You Having To Ask Personally!)
By strategically using systems (and not) strictly relying on your personality to generate referrals, you’ll discover to your surprise, that by properly implementing a proven referral system, most of the awkwardness goes away.
1.) One of the first low cost non techie marketing strategies you might seriously consider trying to set up, in order to consistently generate referrals.
Wherever you currently get your hair done (meaning) either your barbershop and or hair salon, they can potentially be an incredible (ongoing) source for consistently generating referrals for your business, product or service.
Of course, this particular strategy only applies if your particular industry doesn’t prohibit such a practice.
Your personal barber and or hair dresser has already established an ongoing relationship with their particular customer base. And since those paying customers already trust them, you can and should be leveraging their relationship with their customer base.
There are a couple of simple ways you might strategically work their customer base.
Asking For Referrals Doesn’t Have To Mean You Personally Do It!
For ex: suppose you sell upscale women-s clothes and rather expensive hand bags etc. What if you arrange to showcase one of your hand bags in your hairstylists salon. Where other women, (potential first time customers) will most certainly take notice!
And that’s when your hair stylist can pass out your special-direct response- type business cards, which refers the first time visitor (lead) to your opt in lead capture page, where they can enter your free monthly drawing!
The other thing you can do (of course) is give your hairstylist one of your best selling, most expensive hand bags, that they can and certainly will take everywhere they go!
Right?
And whenever someone wants to know where they got it from, your stylist simply hands them one of your 20% (or X%) off “new customer only” VIP discount cards. And you give the hair stylist a 5% -10% credit off, towards any future purchases.
This type of proven way of asking for referrals, really doesn’t involve you asking anyone for anything personally, don’t you agree?
(Yet you still reap the enormous benefits of a personal endorsement from somebody that has the actual respect of target niche market!)
2.) The next (unconventional way) that you go about systematically asking for referrals, is by finding yourself a rather popular female fixture (or two) somewhere in one of the many local offices of fun loving state workers!
Her (or their) job is to prominently display (either) one of your best selling hand bags or by frequently showcasing one of your best selling women’s perfumes and or earrings!
They’ll get lots of compliments, and more importantly, inquiring minds will definitely want to know where they can get their goodies too?
That’s why you tell the office worker to simply pass out one of your “tell a friend” new customer only VIP discount cards!
Somewhere on the bottom, you leave a space where the office worker can hand write their name, that way they get a 5%-10% credit, each month.
3.) And finally… Find a local company that consistently sponsors fashion shows. Have the sponsors (test) by giving away (either) one of your “Bring a friend” VIP discount coupons, or a small 16 oz. mini sample of some of your best selling perfumes, for paying by cash or credit card!
In other words, have the sponsors ethically bribe their best customers for paying by either credit cards or cash!
These are three incredibly simple ways of you asking for referrals, because remember, using these particular strategies, you won’t actually be personally asking for referrals at all.
Don’t you agree?
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