Why Creating A Personal Brand Identity Is Simply A Must!
(And How It Absolutely Can Initially Be Done For Literally Pennies On The Dollar!)
So where you currently live. Are there any, Mom & pop corner stores within a block or two?
And have you ever shopped there, basically to pick up a few odds and ends?
Let’s say you stop there one morning, just to grab a large cup of coffee. And not only is the line incredibly long.
And no one currently working in the back, bothers to come help out the single cashier, doing their best, trying to deal with situation. But on top of all that. The coffee itself, tastes horror-able. Huh? Sound all too frighteningly familiar?
Now is this anyway to go about creating a personal brand identity? Absolutely not, correct?
However, on the flip side. Wouldn’t it be nice to discover, how you can systematically go about creating a personal brand identity, for literally pennies on the dollar?
Let’s see how (you) and or your major competitors, might go about systematically doing just that….
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Quick note.The term ‘brand identity’, as it’s being referenced here. Basically means,how the general public views you, your business and or service.
And what they say about it, both on and off of social media. So in other words, you or your businesses overall reputation.
So here’s a quick question for you.
Do you think, if you invested your hard earned money, to be in a higher end paid, mastermind collaborative group, like the one yours truly is currently a member in good standing in.
Which was created by successful entrepreneur,(and perennial seven figure a year earning coach and mentor), Milana Leshinsky has created, over at simplicitycircle.com/collaborate.
(Not an affiliate link of any kind BTW.) This being said. Do you think any of the other paying members in good standing, would bother sharing their brutally honest thoughts, about any other members, they met with privately, via a 30 minute, discovery call session on zoom.
If they didn’t get some type of real value out of it? Me either.
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That said.Take a look at the recent screen shot image below. It’s an extremely positive comment, from a fellow mastermind member, Joella Bower, whose also one of my personal strategic alliance, joint venture (JV) partners.
And she was kind enough, to make the other paying members aware, of the value she felt she received, on a recent, brainstorming session we did together on zoom.
Why Creating A Personal Brand Identity Is Simply A Must!
Quick question. Which do you honestly think, is a far more effective,impressive and potentially valuable marketing strategy and or tactic?
Running an ongoing Facebook ad campaign, trying to generate likes. Or having a respected entrepreneur, put her own credibility, (personal brand) if you will, on the line, by endorsing you, your products, services and or results producing processes.
I’d have to agree with you on this one.
Wanna Discover How To Build A Brand Identity Which Definitely Leads To Some Long Term Success! (For Literally Pennies On The Dollar!)
Let’s suppose you run a very successful travel agency. And you also have an extremely active WordPress blog. And you (and or) one of your freelance writers, consistently add fresh, relevant content to your blog, no less than twice per week.
All year long. And your target audience, (especially) your female following is steadily growing.And since your ideal female customer has a current, total lifetime customer value metric, of somewhere between $10,000 -$40,000 dollars, over the next seven to ten year period.
One of the incredibly simple marketing ploys, you often implement is. You purchase some high end luggage, which your ideal higher end, (male &female customers), will definitely be purchasing at some point anyway.Right?
And you hold monthly free drawings, right inside the luggage retailers showroom. And because this particular luggage combo, would easily retail for at least $750 dollars.Or X.
On average, about 400- 600 locals, eagerly enter.
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Because the retail luggage dealer, has their very own opt in email/mobile marketing list. All they have to do each month or quarter,( is) contact each grand 1st prize winner.
And also alert the other 99% runner ups. Aware of the fact, even though they didn’t win this months grand 1st prize.
They have won two incredibly valuable, second prizes, valued at X.
1.) Incredibly valuable second prize # one: First, obviously, the high end, retail luggage seller, will make them aware, of an extremely time sensitive sale, where they bring a friend whose at least 18 and save X% off!
2.) Incredibly valuable second prize # two: And your extremely time sensitive offer, involves potential first time customers, registering with your online service, within the next 14 or X number of days or less.
And simply for doing so, they automatically save X% off their very next vacation cruise, and or airline travel etc.
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Plus, because one of your top JV (joint venture) partners, is one of the areas top retail, designer jewelers.
Guess what? They agree to allow you to purchase, 300 pairs,of incredibly beautiful, designer earrings, which would normally retail for at least $400 dollars a pair.
However, your cost is just $150 dollars a pair. Or less.Excuse me?
And if need be, you basically give the jeweler, and their spouse, (and or) live in significant other, a free Caribbean cruise vacation package, which normally retails for $15,000 dollars.
Even though, your true cost, is just $10,500 dollars. So they’re not only extremely happy!
But before, during and after their cruise. They’re constantly all over social media, constantly sharing images and video clip of their trip. Are they not? No doubt.
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And of course, some of the jewelers closest, most respected colleagues, who also earn really good incomes and annual bonuses! And love taking really nice vacation cruises and International vacations too. They’ll definitely want in too, right?
And let’s not forget those 300 local influential female, (and in some cases), male customers of yours.
On these ladies birthday-s, wedding anniversaries, Mothers or Valentines Day etc.
They will receive some special alert, extremely time sensitive, discount coupons. Alerting them to drag a friend, (or whomever) they wish to, over to the jewelers store.
Present the discount coupon and purchase a pair of absolutely stunning, diamond studded earrings. Which normally retail for at least $400 dollars a pair.How cool is that?
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And they only pay $150-$200 dollars a pair for them. And when word gets out. As you surely know it will.
Where do you think the other local ladies of affluence and influence, (and or) their spouses and or live in significant others, will start routinely doing their travel business with? Bingo!
Hopefully, you now better understand and appreciate, why creating a personal brand identity is simply a must! And how it can definitely, initially be done, for literally pennies on the dollar. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
