Are you really serious about creating customer loyalty?
(For Pennies On The Dollar!)
Are tired of constantly struggling trying to find some simple, inexpensive (not to mention) effective ways of creating customer loyalty, for pennies on the dollar?
If so, you’ve come to the right place.
You’re about to discover five incredibly simple ways of creating customer loyalty, that will help your business, service and or product, stand head & shoulders above your competition.
And the best part is, you don’t have to have extremely deep pockets and or any advanced marketing degrees of any kind! Just a little creative “think outside the box” idea leverage.
Because remember, once you spend on average, the typical 500% or more in normal upfront out of pocket costs, just to (first) identify that all important, (potential) first time long term repeat customer/client.
You can’t just drop the ball like a staggering 95% -or more- of your major competitors do!
Meaning- you barely and or ineffectively follow up with them over time. You don’t properly nurture them like you would a garden, in order to reap the (long term) benefits of their continued patronage for many years to come.
Introducing Five Incredibly Simple Ways Of Creating Customer Loyalty! (For Pennies On The Dollar!)
Bare in mine, the startling (eye opening) statistic that says (on average), a staggering 66% of your ex- customers, become ex-customers because of indifference on the part of the typical cash starved small business owners and or service providers, down right cavalier attitude toward them.
too bad, that attitude is costing them a ton of lost income over time! look at all their future marketing leverage they miss out one.
First, they don’t get the benefit of those customers ‘bank account’ filling testimonials! they don’t get the benefit of any future referrals, nor do they benefit from those customers upgrading to more expensive products or services etc.
When you actually put a pencil to it, you simply can’t afford to lose long term repeat customers and clients for such a small minor thing, that’s so easily adjusted, don’t you agree?
And don’t lose sight of the fact that while typically (especially) in the highly competitive restaurant business, while repeat customers, typically only account for 15% of of your overall customer base.
They can usually account for about a third of your total revenue! And according to the researchers at Harvard, they found that simply be increasing your repeat customer percentage (by as little) as just 5%, you raise your total gross profits by as much as 25-125%!
Amazing, would you not agree? With that said, let’s now turn your focus to five low cost, proven ways of effectively creating customer loyalty!
1.) Strategy # one: With this first strategy, let’s suppose you run your typical Mom & Pop family style restaurant. You might inexpensively test two incredibly simple non techie marketing strategies, to create and keep long repeat customers.
A.) Inexpensively price test, by creating a monthly ‘birthday club” and here’s how it would work. Everyday, as your customers are paying for their meal(s), have your staff, offer them a small business card that directs them to your special lead capture page, where they simply enter their first & last name, phone number and the month and day ( but not the year!) in which they were born.
And every month have one of your staff choose a grand prize winner and notify them via the phone & email about being that month’s “grand prize” winner!
They get free desert with any meal, plus, if they bring at least one adult over 18, that’s not currently a customer, they both get unlimited free drinks and the ‘birthday’ winner gets 75% off the cost of their meal and the friend gets 25% off theirs!
A little inexpensive price testing, will quickly point you in the right direction!
Plus, the friend automatically gets one of the restaurants best “bounce back’ offer discount coupons, that saves them X% off their nest visit, provided they return within 5-7 business days or less!
The sooner they return, the higher the percentage savings!
Systematically Using Low Cost High Powered Ethical Bribes Is A Great Way Of Creating Customer Loyalty!
B.) Create a simple rewards/incentive program, where as long as any two adults spend over X amount of total dollars on any visit, they can automatically bring up to three kids under twelve, and the kids entire meal (including drinks, plus desert) cost what the kids weigh!
2.) Strategy # two: here’s another really powerful long term marketing strategy, for creating customer loyalty, for pennies on the dollar.
Any time your customer spend over X amount of dollars, give them a huge ‘big gulp’ plastic cup, and they can bring it back with them and pay just .39 cents for any beverage of any kind! Breakfast, lunch or dinner!
Think about it, if they know your normal retail rates for large beverages is $2.19, but with the “big gulp” cup they bring with them, it’s just .39 cents!
Where do think they’er most likely to go for breakfast, lunch or dinner!
And that’s just a small sample (my friend) of how you strategically go about creating customer loyalty for pennies on the dollar. No matter what you particular niche market is.
In part two of this series, you will discover the remaining three concepts. So hold on until then!
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