When You Actually Add It Up Are TV Advertising Costs Really Worth It?Part Two

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When You Actually Add It Up Are TV Advertising Costs Really Worth It?Part Two

So hopefully after reading part one of this ongoing series, you can now much better appreciate, why you don’t have to settle, for those outrageously expensive, TV advertising costs, correct?

You (and or) your major competitors, definitely have some extremely viable, untapped marketing alternatives.

Clearly, you can appreciate, how simply by lowering your typical upfront, out of pocket cost. By anywhere from 20-75%.Or more!

You and or your major competitors, can pretty much gross the same amount of annual income, yet net a higher gross front or back end profit, correct?

Are You Starting To See And Appreciate How To Accelerate Your Business Growth!

Quickly picking up where part one left off.As you vividly recall. Your single location, retail jewelry store outlet.

And the vast majority of your major competitors, routinely spend anywhere from a low of $400 – $650 dollars per lead.Ouch.

And the primary reasons being.They waste a fortune on those dismally performing, local prime time TV, radio and or Sunday insert flyers etc.

And let’s not forget and or discount, those outrageously expensive,(mega cash training) local billboard ads too.But ever since, they formed some bank account filling, strategic alliances.

Initially with an extremely popular, women-s facial salon owner and an extremely popular florist. Plus, later on, an extremely popular, non franchised, local retail appliance dealer as well.

You’ll see how they all stand to benefit, in more ways than one, in just a bit. So please stay tuned……

Of Course You Can’t Grow Your Business For Free But Some Of These Strategies Will Definitely Come Pretty Close!

As you also recall. The women-s facial salon, sold an incredibly popular service known as “The Deluxe Treatment.” And it typically retailed for $39 (or X amount) of dollars.

And since the salon sold, (on average), about 75 of these per month. And about 25% more per month, during the hectic holiday season.

Which means, whenever these 75 local women, purchase the deluxe treatment. Unknowns to them.

They are handed, a sealed envelop, with the words “Thank You!” in bold red letters written on the outside of it.

And after they rip it open, they discover, one of the facial salons, best market tested, extremely time sensitive bounce back offers inside.

(But they are also made aware, courtesy of the retail jeweler. That because they are an extremely valued customer of the salon, (guess what?) Their deluxe treatment is on the house!) Say what?

That’s correct! The retail jeweler (and or ) company or service X, is actually picking up (at least) part and or the entire tab.

And they’re also made aware,(for an extremely limited time of course), they can save X% off whatever they purchase next, simply by bringing, (more like) dragging a friend whose at least 18 with them, back to the salon.

Before the hand (or date stamp) expiration date expires.

Can You See How This And Or A Similar Business Expansion Strategy Implemented Properly Will Definitely Help Your Business And Or Service Grow?

And they also discover, a similar offer, from your retail jewelry outlet. And your offer, basically, ethically bribes them, to bring a friend, whose at least 18 with, before the expiration date on the market tested, two sided index card expires.

And they get to purchase, an extremely beautiful pair of diamond studded earrings, which normally retail for $450 dollars.

And for an extremely limited time, and for bringing, (dragging) a semi qualified guest along with them.They only pay $200 dollars.Or X.

Needless to say, you know they will be frequently storming, their social media accounts, with videos and pictures, correct? Oh yea!

Just compare your two marketing/promotional investment costs.

Would You Not Agree The Right Small Business Growth Strategies Can And Definitely Will Make All The Difference!

Case in point. Seventy five, (or X number of ) local women per month, buy the deluxe treatment. And your retail jewelry store, basically finances the cost for the women-s facial salon.

Your cost being, (75 x $39 dollars = a mere $2,925 dollars a month!) But your strategic investment, totally surprises at least 75 local women per month, correct?

And let’s say on average, they tell, (more like brag!) To at least 25 other local women, they personally, work with. Work for,employ, live by and or are personally related to etc.

Which means, inside of one month, your $2,925 dollar investment, initially causes, at least 75 local women, to share their extremely good fortune, with 25 other local women apiece.Hello!

Are Starting To Appreciate Some Of The Skills Needed To Run A Business Successfully!

So this number has now quickly mushroomed into 1,875 local women. Some of whom, are definitely social media influence-rs, right? (75 x 25 = 1,875.)

And now, at least 40 of these local women per month, (from all types of financial backgrounds mind you!),will drag a semi qualified guest with them,to your jewelry store, before the deadline,in order to take advantage of your extremely time sensitive offer.

And grab those beautiful diamond studded earrings, which normally cost at least $450 dollars a pair. But they only pay $200 dollars for them.Say what?

Having bragging rights from now on! Correct? And you, now have another, extremely enthusiastic, walking, talking billboard, goodwill ambassador.And they only cost you about $250 dollars each. Actually a little less.

Have You Noticed It’s Not Always About The Technical Skills Of An Entrepreneur?

So let’s run your numbers. At least 40 local women a month, drag a semi qualified guest with them, to your retail jewelry store.

Which is just a fancy way of saying, at least 80 women a month, come to your jewelry store, from this incredibly low cost marketing strategy alone. And 80 local women per month, times 12 months, equals 960 locals per year.

And at least 700 or 800 of them, are enthusiastically showcasing, some of your very best looking bling. Right?

Coming up shortly in part three, you’ll discover, how the local florist, and extremely marketing savvy retail appliance dealer figure prominently figure in the mix as well.

But for now, are you definitely starting to get a handle on, why it really doesn’t make sense, for you to keep absorbing, the outrageously expensive TV advertising costs.

Especially, when it consistently renders such mediocre results! Say yes!

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

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