How To Dramatically Raise The Odds Certain Marketing Strategies Are Increasing Your Income!
So which particular marketing strategies and or tactics, are steadily increasing your income?
And which ones, honestly do nothing more, than steadily drain your already dwindling bank account even more?
At this particular point in your entrepreneurial journey.
And have you also noticed, how so many businesses, especially those semi cash strapped small business owners and or service providers, still manage to miss out on a ton of long term profit making potential.
Right around the hectic holiday season.Say what? Nod your head cadets, because it’s true. You see unfortunately, most small business owners, barely manage to scratch the initial surface, of what’s actually possible for them.
As you’re about to discover. See how many of these typically untapped potential profit centers, apply to you and your business and or service.
Just Initially Start Your Business Development Strategy And Steadily Build From There!
Case in point. Let’s say you own a single location, extremely popular, women-s boutique shop.
And you’re currently located in a rather popular, mini strip mall.And there are currently five other stores located in this particular commercial facility, with one vacancy, which has literally been available, for the last 18 months or more.
However, since one of the commercial spaces, is currently occupied, by a popular women-s facial salon.
And the other, is an extremely popular women-s nail salon parlor. And since you’ve literally known both owner(s) for years.
And all three of you, have been members of the chamber of commerce for years.
And since you’re an extremely savvy marketer. And both of these reputable service providers, are non directly competing with yours.
And they service your same target market as well. You clearly recognize, (even if) they currently don’t, the long term, untapped profit potential, just waiting to be discovered.Right?
And how strategically tapping into it, will definitely help you start increasing your income.
You And Or Your Major Competitors Business Development Ideas Are Or Will Become Your Springboard To Greater Profitability!
Since you’ve already run your numbers, and you know your ideal female customer, has a total lifetime customer value metric, of somewhere between $4,500 -$7,000 dollars.
Give or take, over the next five to seven years.Here’s what you initially propose to these two other, non directly competing vendors.
You will sponsor (100% pay for), a free drawing, where both vendors, offer the 1st grand prize winners, an extremely popular service, which normally retails for at least $150 -$200 dollars or X.
And if, (for whatever reasons) they don’t currently offer any one service worth X, you and they, will simply agree on a combination of their most popular services, to make the concepts work.
And let’s say after 30-90 days.Both vendors, either contact the 1st grand prize winner by either phone,(text) and or snail mail post card etc.
You’ll Definitely Build Your Brand Identify Faster Simply By Over Delivering For Your Specific Target Audience!
However, each runner up, will made aware, simply by bringing, (more like dragging) a semi qualified friend with them, whose at least 18.Before any expiration dates expire.
They automatically save X% off X,Y or Z services. Make it worth their while, and they’ll not only, eagerly respond in droves.
But they’ll also eagerly storm their social media accounts, to constantly tell (brag!) about it as well. Which is definitely what you and I want, correct?
Here Is The Perfect Opportunity To Put Some Of Your Best Lead Generation Ideas And Or Strategies To Work For You!
Case in point. You will actually be, (if nothing else), strategically A/B split testing, a multi prong lead generation approach.
1.) First: You will allow both owners, and their staff, to pick out, one of your most expensive, 64 oz. bottles of perfume.
And whichever one they choose. You’ll gladly let them purchase it for your actual cost. Say what?
This way, as they interact, with both their customers, friends and family members and or neighbors etc.
And you can rest assured,at least some of those individuals,(and their professional & personal inner circle members), will be inexpensively introduced to your shop.Agreed?
Your Entire Lead Generation Process Can Definitely Be Boiled Down To Some Really Basic Strategies!
2.) Second: You expertly demonstrate to the salon owners how, simply by offering an extremely time sensitive discount coupon, to your boutique.Their customers can save X% off.
Your discount coupon, will be an upsell offer, the vendors VIP customers receive, when they spend a little more money, and upgrade to a more expensive service, and or combination of services.
But simply for dragging a friend (guest) with them to your store, whose at least 18, they can make any one purchase, up to $500 dollars, and they can purchase it at your actual cost.
And of course, simply by joining, your VIP opt in email/mobile marketing list,(and for dragging a guest with them), whose at least 18.
They automatically get to purchase any one item, up to $1,000 dollars, at your actual cost. Say what?
Once You Establish The Numbers Then Leverage Them And Let Them Work For Not Against You!
And just depending on how many women customers, both salon owners service in a day or week etc. Will ultimately determine, (on average) how many women, actually respond to your lead generation strategy.
3.) Third: Every one of these two, (non directly) competing vendors customers, who spend over X at their salons.
They will automatically be given, a market tested, extremely time sensitive discount coupon. (And or some other extremely time sensitive, market tested offer.)And they can save, either 30 or X% off by coming alone.
Or for an extremely limited time,they can purchase one of your boutiques, best selling, 64 oz. bottles of perfume, simply by bringing (dragging) a semi qualified guest with them, whose at least 18.
Obviously, more than enough of these local women, (from all) walks of life, mind you.
They’ll definitely drag a friend with them, correct? And hopefully through these incredibly watered down marketing examples.
You now better understand and appreciate, how you can definitely go about dramatically increasing your income, using some rather simple marketing strategies and or tactics. Don’t you agree?
See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re definitely serious about doing some type of power networking.Let’s get connected asap!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
