So What Savvy Entrepreneur Doesn’t Want To Prosper From The Benefits Of Relationship Marketing!
So have you recently received any spam?
Or how about your physical mail and or P.O. box?
Have you gotten any (so called) junk mail recently?
Or maybe yet another unsolicited piece of junk mail, promoting yet another credit card offer.
Sound all too familiar?
In case you’re wondering?
Here’s the thing. Given the opportunity, (it’s always) 1,000 % better,(in both the short and long term) for you and I to generate and nurture, the potential residual benefits of relationship marketing.
Because when you (and or) your major competitors do so, you’re leveraging, in some cases, literally years and years of long credibility building.
Which will almost never happen, from simply running, outrageously expensive, dismally performing, traditional advertising and or promotional campaigns. Right?
Hopefully You’re Not Still In Total Denial About The Long Term Potential Benefits Derived From Different Types Of Relationship Marketing Strategies And Or Tactics!
Case in point. Take a much closer look at the ladies featured in the image with this post. And for just a moment. Imagine they all agree to meet up, at their favorite early evening dinner/drinking spot.
Basically for a semi girls night out. And imagine as they drive over to this particular establishment, they have their favorite local radio station on.
And by the time they make it inside one of their favorite local restaurants, about five or six local, (drive home), rather expensive radio ads have played.
And since each one of them, is into different types of music. This means collectively,these eight local women, (two of which) can barely be seen in the image. 😀
They have been exposed to about 50 different advertisements and or promotions, right?
This Is When And How The Real Importance Of Relationship Marketing Becomes Glaringly Obvious!
As fate would have it, one of the ladies made a stop, at one of her favorite women-s boutique and accessories store.
And picked up a really nice evening gown, she’s planning on wearing to an upcoming, extremely high profile social event.
And on this particular day, (which is traditionally) one of the slowest days of the week for the boutique store.
It just so happens, one of the boutiques best (joint venture (JV) partners. That being a local, (single location) retail jeweler.
The jeweler had set up, a sort of make shift, portable display right in the middle of the boutique. Say what? 😀
And here’s the jewelers JV arrangement with their women-s boutique JV partner. Every female customer, who spends over X amount of dollars with the boutique.
There Are Certain Advantages Of Relationship Marketing Which Traditional Advertising And Or Promotions Simply Can’t Compete With!
They automatically save 20 (or X%) off their initial first purchase from the jewelers display.With some market tested conditions of course.
(However, watch what happens next. And the remainder of this particular post, will definitely make a sense! And tie it altogether. 😀 )
Here’s the very first battlefield marketing twist. These extremely lucky lady, is advised, simply for joining the retail jewelers VIP in email/mobile marketing list.
They now automatically save a whopping 35 (or X%) off their very first purchase. 😀 Plus, they’re automatically entered into, the jewelers monthly free drawing.
And her chances are as good as anybody else-s, to win a beautiful, diamond studding necklace, which normally retails for at least $2,500 dollars. 😀
There Are Typically Some Really Simple Goals Of Relationship Marketing Which Can Easily Be Achieved!
Plus, they are automatically given, one of the jewelers very best, extremely time sensitive, market tested bounce back offer discount coupons.
And made aware, simply by returning to the jewelers local shop, before the hand written expiration date written on the coupon expires.
And bringing a semi qualified guest whose at least 18, they automatically get to make a second purchase, and buy some beautiful, diamond studded earrings, at the jewelers actual hard cost.
And since these particular diamond studded earrings, typically retail for $350 dollars a pair! Say what? 😀
And this extremely lucky lady, gets to purchase them for just over $125 dollars! You know at least some of what she’ll definitely be doing next, right?
Companies That Use Relationship Marketing Definitely Have A Decided Edge!
So imagine her situation for just a second. She stop to pick up an evening gown, on her way to hangout with seven other local women, she’s incredibly close to.Right?
So you know, at least seven text messages, along with some videos will definitely be sent and posted on her social media accounts, correct? For sure.
And when she happens to mention to the manager/cashier, who temporarily in charge of this portable booth inside the women-s boutique shop, that she meeting seven of her closes girlfriends, for a semi girls night out.
And as she’s about to leave the boutique shop. The jewelers representative, hands her seven additional, extremely time sensitive, brand new customer only discount coupons to give to her friends! (This marketing ply definitely makes sense, right? 😀 )
The Importance Of Customer Relationship Marketing Should Now Be Rather Obvious!
Here’s the proverbial marketing icing on the cake. Once she enters the restaurant, and seven of closets girlfriends, catch their initial glimpse, of her $350 dollar, diamond studded earrings, which she only paid cost for!
What do you think, at least some of them will do, with their extremely time sensitive, brand new first customer discount coupons? Bingo! 😀
Plus when she informs them, the jeweler said, the first three of them, who brought a guest with them to the the jewelers store, whose at least 18.
Before the hand written 14 day expiration day window expires.They’ll not only automatically save the percentage written on the card.
But when they join the jewelers VIP opt in email/mobile marketing list too. They automatically get to buy a pair of those same diamond studded earrings, at the jewelers actual cost as well! Cool! 😀
Just Make Darn Sure The Types Of Relationship Marketing Strategies And Or Tactics Directly Benefit Your Customers! (And You’re Definitely Good To Go!)
So here’s the $64,000 dollar question. Given the two potential marketing and or promotional situations.
Which one do you honestly thinks, has the best chance of succeeding long term?
A.) Continuously buying outrageously expensive local prime time, TV, radio and or newspaper ads.
And hoping your target audience, will somehow finally notice your glitzy ad campaign, over all the marketing noise.
B.) Or strategically turning as many of your ideal local female prospects, into walking, talking billboard ads. For literally pennies on the dollar! Exactly! 😀 Me too.
So hopefully, even before you read part two of this ongoing series. You can now better appreciate, the potential long term benefits of relationship marketing. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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