Are free lead magnets actually working or not?
You probably never thought your local grocery store check out (idle time) could be an incredible source for constantly creating highly profitable lead magnets, for your business, product or service,did you?
Well for sure, it is. Case in point; have you ever noticed, that whenever your waiting impatiently in line at the checkout center of your local grocery store, while the person in front of you waits until the very last minute, before they even start filling out their check.
(By the way,don’t you just hate when that happens?)
Anyway, believe it or not, this relatively idle time, can be extremely valuable. Take a look at some of the extremely popular tabloids, financial publications (and or) women-s magazines etc.
Remember Effective Lead Magnets Are More About Your Marketing Mind Set than It Is Actual Things!
Those carefully market researched titles on the front cover, (proven) subject matter lead magnets, which are designed to get you and I to not only pick them up, but to ultimately part with some money and take them home with us.
That’s why they’re always strategically placed right at the check out counter. And believe it or not, the copy writers who write those sizzling (not to mention) sensational headlines for the tabloids , typically earn in excess of six figures annually.
Non of this of course, really has anything to do with the fact that all of these incredibly successful publications actually being displayed in a grocery store check out counter per se.
It’s just as your standing there waiting idly, (from now on) pay close attention to those main power headlines and subheads that appear on the front cover of these publications.
Because those seemingly innocent front cover subjects (headlines), are extremely carefully researched lead magnets.
How Readers Digest Successfully Uses Its Pre Released Publications To Create Powerful Lead Magnets!( And In The Process Dramatically Increased Its Overall Readership And Ad Revenue As Well!
You may have already heard how savvy publications like ‘Readers Digest’ successfully leveraged it’s massive audience (by periodically) surveying them and, acting upon what they discovered, in order to create dramatic results.
For ex; within certain issues of its publication, Readers Digest would ask it’s readership to see if they could pick out which of these potential future subjects matters would appear on the front cover.
And typically they would offer at least twenty separate subjects (main power headlines) for their audience to choose from.
And the winners were told they would receive an extra (or 13th) free issue added onto their paid annual subscription.
Hopefully, you can see in reality, exactly what they were doing here.
Let’s Face It There Are Certain Lead Generation Techniques Which Simply Work Better Than Others!
By having their best customers (meaning) the ones that actually paid for an annual subscription, choose their top five subject matters, they felt were most important to them, all editors of the Readers Digest had to do was, tally all their answers up and choose the top five, and guess what?
For sure they had an instant winner, in terms of what subjects (headlines) to feature on the cover of one of it’s main issues! Because their paid readership had pointed them in the right direction!
And told them what lead magnets (subject matter) to use to attract the most eyeballs.
And of course, over the years, as their valuable paid readership, which was constantly growing, began to eagerly anticipate the annual release of this one main issue, within a certain part of the year.
The exact same way paid subscribers of Sports Illustrated, eagerly anticipate the annual release of it’s always overwhelmingly popular annual swim suit issue, so to does the Readers Digest paid audience anticipate the release of this one particular issue.
Devote Most Of Your Time And Energy Or Resources Figuring Out How To Better Serve Your Specific Target Audience!( And You’ll Definitely Start Making Some Traction Within Your Niche!)
And as a direct result of the increase in (non paid subscribers) news stand sales, Readers Digest has been able to dramatically increase its normal retail ad rates, just for that one particular issue.
Because advertisers recognize all the additional eyeballs that will be reading that particular issue and therefore, are more than willing to pay an extra premium, in order to get their products and services in front of them.
But of course, at this point, your probably still scratching your head, and wondering, what if anything does this all have to do with you, your business, product or service,correct?
And how does any of this positively affect your future ability to create some powerful, low cost high powered free lead magnets for your business, products or services?
How Standing In Line Idly At Your Local Grocery Store Can Lead To The Creation Of Some Highly Profitable Lead Magnets For Your Business, Product Or Services!
It’s really rather simple entrepreneur; you see, if you’ll notice from now on. Whenever your idly standing in line, at your local grocery store waiting to check out.
Take a look at any of (either) the ever popular tabloids or financial publications (like) Money Magazine and or women-s magazines etc.
And you’ll almost always, (97%) of the time or more, notice a main power headline (or two) on the front cover, that has one of these three main power headline themes:
Why you ask? Because these market tested main power headlines themes (by far) always make great lead magnets (subject matter) for their particular target markets.
Do Your Homework And Before Long You’ll Discover What Type Lead Magnets Appeal To Your Target Audience Best!
A.) “How To” do this or that. In the case of Money magazine, you may see a main power headline or two on the front cover that addresses, ‘How To’ Retire With A Five Million Dollar Portfolio Before Your Fifty! (Even If You Actually Hate Stocks!)
B.) Or on the cover of one the popular ladies magazines, you might see a main power headline that goes a little something like this:
“Seven Incredibly Simple Ways To Tell If Your Boyfriend Or Husband Really Is Cheating On You! ( And How To Put An End To It Immediately If He Is!”)
C.) Or on the tabloids, you might see something like: “Why Kim Kardashian Won’t Ever Shop At Neman Marcus Ever Again!” Inquiring minds definitely want to know!
Hopefully, you get the point here. Basically, your powerful free lead magnets should start with “how to’ “X number of ways (and or)’Why” this that or the other.
Be Strategic With Your Proven Lead Generation Process And You’ll Definitely Have The Edge!
Of course (as always) you’ll need to inexpensively test and track and adjust your results accordingly, but you practice this proven content creation template.
And just like those incredibly successful publications at the check out counter in your local grocery store. You’ll probably have a proven winner too.
And that’s how you can successfully use the idle time standing inline at your local grocery store, to create some incredible, free future lead magnets that flat out work! Any questions/
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