So probably, (99%) of the time, when you hear the phrase cheap marketing and advertising tactics and or strategies.
You think it’s probably a huge waste of your time, and extremely limited resources, correct?
And sadly, in far too many cases, this presumption on your part would be totally correct.
However, rest assured, there are most certainly exceptions to this rule. Are there not?
So the $64,000 dollar question begs asking. If there are some proven, low hanging fruit marketing strategies and or tactics, which compliment, your implementing some cheap marketing and advertising strategies or tactics.
You’d definitely like to know about these exceptions, would you not? Great…
Ever Notice How Some Really Great Marketing Ideas And Or Tactics Start Out At The Really Grass Roots Level!
Say for example. Your retail jewelry store, could (and definitely should), inexpensively test, some extremely low hanging fruit marketing strategies and or tactics.
In order to get your marketing ball of forward momentum moving in the right direction.
For example, you know that combination gas and mini mart, where you and literally thousands of others annually, stop and get gas, donuts, coffee, lottery tickets, bagels and or cigarettes etc.
At least a couple of times a week. Yea that place. 😀 And since you know the owners, and at least two of the regular cashiers, who’ve literally worked there for years.Right?
And since you buy at least $10 dollars worth of gas (or more), on your couple of visits per week.Plus the additional items you routinely buy per visit.
You’d like to inexpensively test, at least three potential marketing strategies, to help you consistently generate, some positive, viral word of mouth and mouse buzz.
For literally pennies on the dollar.
You’d Probably Be Pleasantly Surprised How Potentially Profitable Some Cheap Guerrilla Marketing Strategies And Or Tactics Can Be!
Case in point. You invest $300 (or X amount of dollars) per week, to buy 15 local women, who purchase at least $20 dollars worth of gas.
The cashiers (or the owner(s) will hand these female customers, a two sided index style card, which you’ll initially foot the entire bill for.
Side (A.) will say in big bold red letters, “Thank You For Your Business!” 😀 And just below it, Congratulations!Huh?
With an arrow directing them to flip the card over. Side (B.) will inform them, as long as they return to gas mart before the hand written date, the cashier(s) or owner(s) will hand write on it.
Their next $20 (or X dollars) worth of gas is on the house! Say what? 😀
In reality, these twenty dollar credits, will come out of the jeweler (and or) retail appliance dealers, $300 dollars, which they are investing each week, in order to acquire a potential first time customer, for literally pennies on the dollar.
This Is How You Scale Your Promotions So They Make A Lot More Money!
Of course these ladies will be more than pleasantly surprised, correct? For sure. 😀 Which also means, once they get (to either) their job and or place of business, they’ll be enthusiastically spreading the word, both on and off of social media, correct? Bingo!
And when they return before the temporary gift card expires, in order to get their free gas credit off $20 dollars or X! 😀
This is when the cashiers of the mini mart, hand them, one of the jewelers, best market tested, two sided index style cards.
Side (A.) will invite them, to join the jewelers VIP opt in email/mobile marketing list asap.
For their chance, to enter your monthly free drawing. 😀 For their chance to win a beautiful, $2,500 (or X) dollar necklace! Say what? 😀 Exactly.
Who Says Still Saying Some Really Inexpensive Marketing Ideas For Small Business Owners Or Service Providers Won’t Work!
Side (B.) informs, to come to your retail jewelry shop before the hand written expiration date expires, and they can automatically save 15 (or X%) off their first purchase.Or two! 😀
With absolutely no minimum purchase requirements.However, just for bringing a semi qualified friend, whose at least 18, they automatically save a grand total of 40 or X%!
Again, with no minimum purchase requirements! Rest assured, (not only) are a certain percentage of these local ladies coming to your jewelry store, before the deadline!
But a certain percentage of them,will most definitely drag a semi qualified friend or two with them. Don’t you agree? 😀
And this is a rather small sample, of how some really cheap marketing and advertising ideas and or strategies, can and should be scaled for maximum profit generating possibilities. Don’t you agree? 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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