So did you happen to notice in parts one & two of this ongoing series.
How, you can and definitely should, let some of your very best, creative marketing incentives, be your perpetual gateway to some potential long term profitability?
Hopefully you did. Because as you fully embrace this type of opportunistic mindset.
You start to uncover, more and more untapped marketing possibilities and or untapped marketing opportunities.
As you’re about to discover. And any one one of these previously untapped, creative marketing incentives, could be the bridge (and or) gateway, which propel you (and or) your major competitors, into some major profit generating possibilities.
So Who Else Definitely Wants To Discover Some Proven Ways To Generate Leads For Your Retail Appliance Store!
(And Consistently Out Promote Your Major Competitors For Literally Pennies On The Dollar!)
Case in point. As you clearly recall from the first two installments of this ongoing series. Whether your small business and or service, is semi cash strapped and or resourced challenged or not.
You definitely should be open to and or constantly looking for, some surprisingly simple ways, to implement, some of your very best, creative marketing incentives, in order to propel your resourced challenged, small business and or service to the very next level or two.
Say for example.Most aspiring bloggers, already know and realize, as they consistently learn how to generate more and or targeted traffic to their state of the art WordPress blog.
Potential, non directly competing vendors, will gladly pay then handsomely, get place various size banner ads on their sites, correct?
And so it goes with your offline untapped marketing opportunities as well. Huh?
How To Dramatically Lower Your Lead Acquisition Cost And Still Make Out Like A Bandit!
So here comes your extremely marketing savvy, (single location), retail appliance center.
And unlike the vast majority of your major competitors.You know your ideal customer, has a total lifetime customer value metric, of somewhere between $5,500 – $9,500 dollars, over the next five to seven years.
And one day, while you and two other senior managers, are having lunch, at one of your favorite local restaurants.
You have a truly inspiring light bulb marketing moment. 😀 And since you’ve literally known the husband & wife owners for years.
And you,certain staff members and even a certain percentage of your extremely loyal, local customer base, has both eaten and held plenty of private corporate and personal events, over the years at the restaurant as well.
This what you initially propose to the restaurant owners.
Why You Definitely Don’t Need A Lead Acquisition Specialist In Order To Dramatically Increase Your Bottom Line!(For Literally Pennies On The Dollar!)
You explain to the owners, if you (and) your major competitors decide to advertise, on either local radio, TV and or local newspapers etc.
Their lead generation costs for these dismally performing, traditional mediums are outrageously expensive.
This being the case, you’d like to place a state of the art, 72 inch flat screen TV in their lobby, for a free monthly (or quarterly) drawing. 😀
And the web address will be a special lead capture page, on your (meaning) the appliance dealers WordPress site.
This way you easily further build your opt in email/mobile marketing list.Of course there are a few marketing twists.
Consistently Implementing A Proven Lead Generation Process Can And Will Dramatically Improve Your Bottom Line!
For instance, every customer who brings at least a total of three adults with them, who are over 18. They automatically get entered into the drawing twice. 😀
Plus, they get a special laminated, annually renewable card, (and or get direct access to) a special app, which automatically entitles them to save 25% off any deserts they purchase.
And just for bringing at least one adult with them, whose at least 18, (over the next year), they save an additional 15% off their entire bill.
And it only cost two dollars to have the laminated card renewed each year.
How To Improve The Sales On The Front And Back End Of Your Funnel!
Here’s the real kicker for the restaurant owner(s), and or whomever else they may be forming some type of strategic joint venture (JV) partnership with.
To help the restaurant explode, their on and offline, social media buzz, for literally pennies on the dollar.
Here’s how you (not only) leverage, their hopefully, (steadily) increasing, daily foot traffic, so a certain percentage of them join your VIP opt in email/mobile marketing list. 😀
You’ll gladly invest $200-$300 dollars at least once a week, and buy in essence, (either) X number of deserts and or large beverages, for the restaurant owners, to give way, to the first X number of adult customers over X who spend X amount of dollars!
You Don’t Have To Be A Certified Marketing Guru In Order To Generate Additional Sales Revenue!
Their local customers will love this totally unexpected surprise, correct? 😀 For sure.
A certain percentage of these local customers will not only storm their social media accounts. Will they not?
Plus, as more locals patronize the restaurant, a certain percentage of them, will join your VIP opt in email list, for their chance to enter your drawing, right? 😀
So hopefully now, you can much better appreciate, how some of your very best, creative marketing incentives, can and definitely will, become the potential gateway, to some long term profits. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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