Stop Wasting Your Time And Effort Looking For The Best Marketing Ideas Ever!Part Two

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Stop Wasting Your Time And Effort Looking For The Best Marketing Ideas Ever!Part Two

As you previously discovered in part one of this ongoing series.

You really don’t have to waste the vast majority of your time and or resources, trying to come up with your very best marketing ideas and or strategies ever.

And have you also noticed, how creative some of these outrageously expensive, traditional advertising and or promotional campaigns are?

But what may not be as readily obvious is. While these companies with extremely deep corporate pockets,(and extremely high level connections) do indeed routinely spend a ton of money, on outrageously expensive advertising and or promotional campaigns.

The vast majority of these glitzy promotions, are dismally ineffective. Sure, a few front end sales are generated.

But by in large, these promotions don’t even or barely cover their initial up front cost. Say what?  Nod your heads cadets, because it’s true.

But rest assured, this simply doesn’t not have to be the case. As you’re about to discover.

You Can Definitely Build Your Business Without Wasting A Ton Of Money On Madison Avenue Type Advertising And Or Promotions!

Say for example. Let’s say you run a single location retail jewelry store and to date, your ideal customer, currently has a total lifetime customer value metric, of somewhere between $6,500-$13,000 dollars. Give or take over the next five to seven year period.

This being the case. You could, (but you probably shouldn’t), continue to waste tons of your extremely hard earned dollars, on those outrageously expensive, dismally performing,local prime time radio and or TV ads.

Or those full or half a page ads, you typically run, once or twice a month, in one of the highest circulated, local Sunday papers.

Instead for just a second, consider how this particular marketing ploy, might positively or negatively affect you both now and going forward.

Successfully Building Your Small Business Means Constantly Going The Extra Mile!

Imagine you’re grocery shopping at your favorite local store. And your total bill comes to just over $150 dollars.

As just as he cashier is about to finish checking you out. They inform you, 25% of your bill, (or ) $37.50, is being credited by one of their local (JV) joint venture/strategic alliance partners.

Say what?  😀 Exactly. Your total bill is now just $112.50! How many people will you mention these totally unexpected savings to!

And how often. Now contrast that brain dead simple marketing ploy, with this dismally performing approach.

Just how much exposure, in an already extremely crowded marketplace, do you think your $37.50 buy? Bingo!

Now try this line of thought. Since you’ve already established that your ideal jewelry purchasing customer, has a total lifetime customer value of somewhere between $6,500- $13,000 dollars. Or X.

Try To Consistently Implement Some Business Marketing Strategies Which Continuously Help Build Your Brand!

Let’s say you successfully negotiate, a couple of strategically alliances, with one of the top rated local restaurants, and one of the top beverage distributorships.

So here’s how things might initially play out.As soon as a local, non franchised moving company gets a customer, whose moving into the area, and or across town, and their bill is over X.

You have them give the customer, a sealed envelop with the words “Thank You!” in big bold red letters on the outside of the envelop.  😀

You know it will be ripped open in record time, correct!  😀 And once they do, they will discover there are at least four potentially beneficial goodies inside.

Companies With Good Marketing Strategies And Or Tactics Usually Do Pretty Well!

1.) First: Obviously, the moving company, will include, one of their very best, extremely time sensitive,market tested offers.

Which ethically bribes their customers, for their referrals!

 2.) Second: One of your very best, extremely time sensitive, market tested offers, will ethically bribe the moving customer, for not only coming to your store and bringing a first time guest, whose at least 18 with them.

For doing so, they’ll automatically save a whopping 40 (or X% off ) any purchase, up to $1,500 dollars.

Plus, both of them can enter your monthly free drawing, for a chance to win (either) a $2,500 dollar, women-s diamond studded necklace and or a men-s $2,500 dollar Rolex watch.  😀

At least two guaranteed winners per month. One male and one female. Provided (of course), they’re at least 18, at the time the winners are announced.

And they joined your VIP opt in email/mobile marketing list. 😀

Creating A Marketing Strategy Is A Whole Lot Easier When It’s Based On Serving Your Customers And Or Strategic Alliance Partners!

3.) Third: This is where one of your strategic alliance partners gets to shine. Because remember, the individual and or couple, originally spent over X to move. Right?

You’ve already made pre-arrangements with one of the areas top rated restaurants, so the restaurant will include, an extremely time sensitive, gift certificate.Which gives them a $100 dollar credit.

In reality, (behind the scenes.The extremely marketing savvy jeweler, will pay the hard cost for the restaurant owner.

So you know the recipients will be mentioning this on and off of social media, right?

4.) Fourth: Since you’ve also successfully negotiated with one of the areas top beverage distributors. You’ve arranged to buy (either) one of their best selling champagnes and or wines, at their actual cost.

And the moving customers, will also receive an extremely time sensitive gift certificate credit of X.

In reality, your jewelry retail store, will buy (either) the champagne and or wine, at their actual cost, and the extremely time sensitive gift certificate, will allow the movers customers, to obtain some serious bragging rights! Don’t you agree?

Hopefully you can now better appreciate, why you really don’t need to rely on, generating some of your very best marketing ideas and or strategies. Any questions.

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!