Why And How Some Of the Very Best Marketing Techniques Involve Free Exposure!
So thus far in your entrepreneurial journey, what has turned out to be, some of your most profitable or best marketing techniques and or strategies?
And did, (or do) you have to constantly spend, (or if you prefer), continuously invest, a small fortune, in order for these strategies and or promotions to pay off?
And what about this critically important consideration. Once you stop your outrageously expensive, dismally performing, traditional advertising and promotional campaign(s.)
How or what will you continuously do, in order to get the word out, in a major and effective way?
And how will you possibly be able to do so, for basically a fixed upfront cost? And yet, still continuously generate, massive exposure? Let’s take a much closer look at an instance or two.
So Who Else Definitely Wants To Discover How To Build A Brand Marketing Strategy That Pretty Has A Fixed Cost!
Let’s suppose you currently run, a (single location) retail jeweler store. And like the vast majority of your major competitors.
You too, have spent a ton of your extremely hard earned money, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
(Let’s nip this approach inn the bud asap. 😀 )
Now you’d at least like to attempt to utilize some market tested non traditional, underground ninja marketing strategies and or tactics.
Because if nothing else, you can definitely, put a cap on some of your front end cost, and definitely be assured, you will still generate, a ton of long term, positive word of mouth and mouse buzz.
You Can Definitely Create A Branding Strategy Which Feeds Off Your Overall Advertising Effectiveness!
Case in point.Suppose you approach, at least two of the top, local fashion show promoters.And you’d like to leverage the shows ability, to attract a segment of your ideal target audience.
Which of course, is local women, from all walks of life, who earn high five and six figure annual incomes.
And you’d also like to leverage your ideal customers, professional and personal inner circles.
Plus their respective social media audiences, for literally pennies on the dollar.Here’s how you’ll initially go about doing so.
Some Of Your Very Best Marketing Techniques Will Definitely Include Some Relatively Low Cost Direct Exposure!
First of all, since the owners of the fashion show are definitely entrepreneurs.Right?
They continuously come in direct personal contact with other aspiring entrepreneurs, correct? This being the case.
You allow the owners of the fashion show, to each purchase, two of your best looking, $2,500 dollar,diamond studded necklaces, and matching $400 dollar a pair earrings.
And allow them to purchase them at your actual hard cost.Say what? 😀
Which means, as these two ladies constantly mingle among their personal and professional peer groups.
They’ll constantly do so, while wearing, some of your very best, eye catching bling. Hello! 😀
You Can And Definitely Should Shift Some Of Your Traditional Advertising Cost Into Positive Word Of Mouth And Mouse Generating Marketing And Or Promotional Cost!
And the 15 fashion models. They also each get to purchase, a $1,500 dollar diamond studded necklace, plus a pair of $300 dollar a pair, diamond studded earrings, at your actual cost as well.
Now you initially have a grand total of 17 extremely high profile, local individuals, who can now become your goodwill ambassadors.Correct? 😀
And rest assured they too, will definitely do more than their fair share, of posting on social media.
Plus, they too, will be constantly mingling with their personal and professional inner circles, will they not? For sure.
And while they do so, you know the $64,000 dollar question of, where did they get their great looking bling will constantly come up, plus how much did they pay, correct?
You Really Don’t Need The Best Marketing Strategies And Or Tactics In Order To get Things Going In The Right Direction!
Part two will really expand this next part of your long term marketing strategy even further. But for now, the short of the story is this.
You will approach the real estate agent and or broker, who originally leased your commercial space to you.
And ask if they’d like to purchase a $3,500 dollar diamond studded necklace, for your actual cost.Huh?
In order to be able to do so, all they needed to is, contact their top three customers, who had purchased the most expensive residential and or commercial real estate in the last twelve months.
And ask them, if they would like to, (or do they) personally know anyone, who would like to save at least 40% on some high end, designer jewelry! 😀
With The Right Influential Contacts You Can Systematically Build An incredibly Profitable Sales Funnel!
And if they did, they simply needed to call your private cell number asap. And as long as they became a VIP opt in email/mobile marketing list.
Then they automatically qualified, for your aforementioned generosity. In part two, you’ll discover the remainder of the strategy.
Until then, hopefully you can now better appreciate, how and why some of your very best marketing techniques and or tactics, can and definitely should, involve some type of initial free exposure. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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