Why Some Of The Really Best Customer Service Is Simply Pro-active Marketing!
Who can argue with the thinking, which states.
Some of your very best customer service strategies and or tactics, are often discovered, and or come about.
As a direct result of some strategic marketing and or promoting.
Have you ever heard this train of thought being shared? Me too.
But the flip side of this kind of thinking, seems to at least hold some water.
Because for just a second.Stop and think about what tends to happen, when you and I, stop putting your customers and or clients needs, ahead of our own. Exactly.
What little (if any) progress had been made. Usually evaporates really quickly.
Because nothing turns customers and or potential consumers off quicker, than self centered, non benefit orientated marketing and or advertising campaigns.Right? 😀
Have You Ever Noticed How Your Best Customer Service Efforts Are Really Your Best Advertisement And Or Promotion!
Case in point. Let’s suppose your business is a beverage distributorship, which specializes in exotic, high end gourmet type of beverages.
Primarily, exotic coffees, cocoas,lemonade and or teas etc.
And lately, you’ve been inexpensively testing, forming a strategic joint venture (JV), with a local, Mom & pop family style restaurant.
Because at least a percentage of those patrons, are definitely potential long term, repeat customers for your business as well.
Why Not Strategically Utilize Some Fairly Cheap Marketing Ideas And Or Strategies To Get And Keep The Viral Word Of Mouth Buzz Going!
Here’s at least two, underground, ninja like marketing strategies, you’ll at least test.
A.) First: You’ll have your retail jeweler, JV partner, (you know) the one with the 4,000 subscribers opt in email list. 😀
They’ll send an extremely time sensitive unscheduled, ‘broadcast’ email message to their subscribers.
Alerting them, that your restaurant JV partner, is providing, two free glasses of higher end champagne and or wine, provided they bring a guest with them, whose at least 18.
Plus, the first 50 (or X) number of patrons, whose total bill is at least $50 dollars. They automatically get to choose, between receiving, either a free bottle of high end champagne.Which normally retails for at least $160 dollars a bottle. Say what?
And or a free bottle of top of the line wine, which normally retails for at least $185 dollars! Can you say social media avalanche? 😀
Whenever You Can You Simply Have To Create Some Type Of Buzz Marketing Strategies And Or Tactics!
B.) Second: Next, the first 50 patrons whose total bill exceeds $100 dollars, they automatically get to choose,between either a free bottle of high end wine and or champagne.Or get them both at your actual hard cost. 😀
You know this type of positive word of mouth marketing gesture, will most definitely cause a certain percentage of these local patrons, to help spread the word high and low.
A.) About the great tasting food and environment, at your JV partners restaurant.Right? 😀
B.) But also, the great tasting bottle of gourmet wine and or champagne, they won at X’s restaurant.
Let’s Face It Some Of Your Very Best Customer Service Strategies Are Simply Pro-active Marketing Tactics!
And you can bet, a certain percentage of these patrons will enthusiastically relay their good fortune story often.Especially around the major holidays each year.
Plus, at some point, they”ll definitely want to purchase some of your beverages, both for themselves, and their personal and professional inner circle.
So hopefully it’s become a whole lot clearer, how and why, some of your best customer service gestures and or tactics, is a simply pro-active marketing campaign. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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