How And Why Boot Strap Marketing Definitely Makes Sense!
Most semi cash strapped small business owners and or service providers, are actually forced into some sort of boot strap marketing strategies and or tactics, correct?
Meaning initially, the vast majority of them, don’t start out readily embracing, any non traditional marketing and or promotional strategies or tactics.
Instead, more times than not, basic economic necessity, temporarily forces them, to (either) adjust or slowly or swiftly go out of business altogether.
Successful boost strap marketing, doesn’t automatically mean you have to be overly creative. But you most definitely, have to be open to the untapped marketing opportunities and or possibilities.As you’re about to discover.
In Order To Consistently Make More Money You Definitely Need To Be Open To The Untapped Marketing Possibilities!
Case in point. In a previous blog post, about bank account filling relationship marketing. As you recall, iconic country & western music superstar, husband & wife duo, Tim McGraw & Faith Hill.
They had embarked on an 18 month world wind tour. And because they have an extremely savvy marketing and publishing team with them.
During each concert stop, (during intermission.) Their extremely savvy marketing team, will alert the crowd of anywhere, from 25,000-50,000 strong! 😀
They will be directed to Tim& Faith’s state of the art WordPress site, so they can immediately join, their VIP opt in email list.
This way they’re eligible to enter the free drawing, where one male & one female, whose at least 18, will win a grand prize of $10,000 dollars, within the next 24 hours! Say what? 😀
How To Market Your Business Or Service By Systematically Helping Others!
Case in point. If you were a rather large company and or service, and you had various products or services, which were tailored made for the type of men & women, who love country music.
You could do like the vast majority of your peers, and spend hundreds of thousands of dollars, or millions of dollars ,on dismally performing, traditional advertisements and or promotions.
Or you could systematically invest a small fraction of your normal amount, and generate at least 500-1,000 percent better results! 😀 Right?
So since these profit seeking entrepreneurs are already spending, anywhere from tens of thousands, or hundreds of thousands of dollars every month. On dismally performing, traditional ads.
What if they inexpensively tested this strategy.
Some Of The Very Best Marketing Strategies And Or Tactics You Can Implement Is To Help Other Non Directly Competing Vendors Succeed As Well!
So what if company or service (B.) were to invest in Tim & Faith-s, paid email service provider.
Meaning they paid their monthly bill, and as Tim & Faith steadily built their opt in email and or mobile list, to upwards of 1,553,000 strong!
As they steadily tour, rocking audiences all over the world.Constantly building their own in house list.
And let’s say, in essence, all Tim & Faith receive, in terms of compensation, on some of their JV (joint venture) arrangements, with these various vendors, is so much per click.
Successful Boot Strap Marketing Is More About Mind Set Than Bank Account Size!
So let’s say an extremely time sensitive, unscheduled ‘broadcast’ email alert message is sent, and at least 500,000 subscribers initially open it. And 30% of them, (150,000) actually click the link.
And Tim & Faith earn a mere twenty cents per click. 😀 You can do the math. And it’s only Monday, and there will be similar emails sent on Thursday and Saturday. 😀
Is twenty cents per click, from at least 150,000 subscribers, worth it? So the marketer pays country music icons, Tim & McGraw & Faith Hill, a mere twenty cents,(or X) for every one of their subscribers, who just click on their links.
Which is definitely, a rather inexpensive form of lead generation. Don’t you agree?
Pro-active Creative Marketing Strategies Open Up An Entire World Of Untapped Marketing Possibilities!
Case in point. An extremely marketing savvy, paid email service provider, (could) and definitely should, simply give Tim & Faith (or any) extremely high profile, superstar entertainers or athletes, a free account! Say what? 😀
Think about it for just a second. They give the superstar athlete a free, state of the art paid email service provider.Or whatever.
And simply make them a registered affiliate.And them hire a marketing team, to start sending various affiliate offers, along with various offers, from Tim & Faith.
Your Marketing Funnel Has More Flexibility Than You May Actually Realize!
And periodically hold free daily, weekly or monthly drawings, to keep their subscribers highly engaged!
In part two, let’s really pick up steam and go semi deep, okay? Until then. Are you starting to better appreciate, how and why, some type of boot strap marketing definitely makes sense.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
