This Is Why Your Direct Marketing Campaigns Should Include Email Marketing!
So have ever priced, (a so called) inexpensive infomercial?
The lower end start at around $25,000 dollars.
These type of direct marketing campaigns can often break the proverbial bank!
However, if you’re corporate america, and you’re definitely looking to make a really good impression.
You’re easily talking about an initial investment of somewhere between $250,000 -$350,000 dollars! Say what? That’s correct?
But on the other hand, if you’re looking to make a really big splash, without having to constantly break the bank.
You definitely want to be using, some bank account filling, direct marketing campaigns, which rely more on your marketing creativity, than the current size of your bank account. 😀
And whenever you do, your long term strategies, will definitely include some goof ole fashion email marketing as well.As you’re about to discover.
Are You Ready Tom Discover Why Your Direct Marketing Campaigns Should Definitely Include Strategic Email Marketing Strategies And Or Tactics!
It may not seem like it, but those incredibly popular, 30 minute info-mercials (you and I) love to watch. 😀 They typically cost, somewhere between a low of $25,000 dollars, to as much as $350,000 dollars, just to initially produce. Say what? That’s correct.
And then they cost X amount of dollars, for each time they are aired. And if they run during the peak prime time TV hours.
They’re outrageously expensive.So imagine this all too common scenario. One of the big time marketers,initially invests upwards of $250,000 dollars, to have their info-mercial professionally produced, by one of the big time production companies, who specialize in producing mini productions.
Your Sales Funnel Cost Doesn’t Have To Try And Rival High End Corporate America!
Then they have to invest even more big bucks, to air their 30 minute commercial. Then they have to pay for the toll free number, so you and I can register, for their offline introductory workshops.
Which typically last anywhere, from 90-120 minutes, correct? (You definitely know the drill, correct? 😀 )
Then you and I, and whomever when can drag with us, crowd into a local hotel, in order to hear their well rehearsed pitch, correct? 😀
And typically, they’er simultaneously running these promotions, in several different locations.
Which means, (more than likely), they along with their entire crew. Flew first class to your city. And they’re also staying in one of the nicer hotels, correct? 😀 For sure.
With These All Too Typical Cost Is It Any Wonder Why Their Marketing Funnel Has To Produce Positive Results!
They also have to rent a hotel room, large enough to accommodate, anywhere from 300- 400 locals.
At each location mind you. Are you adding up these all too typical costs! 😀 Their staffs have to be fed each day, do they not?
Plus, they’ll typically buy a few half or full page ads, in at least two of the most highly circulated papers in the local area.Right?
Here’s the point. No matter how much promoting they do.
They already know going in, they will not sell all of those in attendance, (after one initial workshop) right? Meanwhile, they’re still out X amount of dollars, before they see a dime in gross front end profits.
And yet, some of them have to be making some kind of profit, because it seems like, at least every few years, they’re back! Right? 😀
Strategic Direct Marketing Lowers Your Upfront Costs While Simultaneously Increases Your Front End Profits!
On the flip side. Try this out. Let’s say heavyweight marketer B, pretty much does the exact same thing.
Only, when you and I call the toll free number, in order to register for the free introductory workshop.
The highly trained tele marketing staff, makes us aware, of a free drawing, where we join the marketers VIP opt in email/mobile marketing list.
And for doing so, we automatically get entered into a free drawing, for a chance to win 3 day pass, to their 3 day boot camp, which typically retails for $4,797 per person! 😀
And just for bringing a friend, (whose at least 18),we automatically get entered into an additional free drawing .
For a chance to win (either) a six or twelve month free membership, into their $67 dollar a month, platinum membership site plan! 😀
This Is Why Strategic Lead Generation Is A Must!
Now as they go from city to city, within three years, they will have built a highly responsive VIP opt in email list, of somewhere between 250,000 -350,000 subscribers! 😀
And now, lets suppose around Xmas time or new years. They send an extremely time sensitive email, (and or text message) to their entire list of 250,000 VIP subscribers.
And they basically do an A/B split test offer of some kind. Extremely time sensitive offer (A.), offers the subscribers, a year long platinum membership plan, for just one payment of $643.20 cents.
So in other words, they save 20%, simply paying one time up front. ($67 x 12 = $804 x .80% = $643.20.)
So basically, 125,000 VIP subscribers got offer (A.) And the remaining 125,000 (or X) number of subscribers, got extremely limited offer (B.)
Your Direct Marketing Campaigns Have Tons Of Marketing Flexibility Within Them!
Offer ((B.), basically was full price. In other words, invest in the platinum membership, at $67 dollars per month.
But by doing so, you automatically go into a free drawing, where you get a chance to not only will a 3 year, free platinum membership! 😀
But you also win a free 3 day pass, to their next three day event.
And your complete, round trip air and hotel fees are completed covered! Say what? 😀 Plus, you get to go one on one with the guru marketer, for three full hours! And it gets recorded by phone!
Can You See How Your Entrepreneurial Ideas Can Definitely Help You Take Your Business And Or Service To The Very Next Level Or Two!
This works out to an X dollar value, right? So the guru marketer, wants to see, (which), if either offer, produces the most profitable response!
In part two, you’ll discover at least two more potentially profitable reasons why, you definitely want to start including, some type of strategic email marketing strategies and or tactics, with your bank account filling direct marketing campaigns!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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