So do you currently, have any realistic idea, what the local, retail appliance dealers, routinely spend, on their dismally performing, one to one response ratio, type of traditional ad campaigns?
(In more ways than one!)
Ladies and gentlemen, one thing is definitely certain, those campaigns are outrageously expensive.
And the really sad part is, with just a few strategic tweaks here and there.
Some of the simplest, marketing ideas and or strategies, (like the very ones), you are about to be exposed to, in this particular series.
Can and will make a ton of difference to their bottom line.For many years to come!And save them, not only a ton of money, but eliminate a ton of frustration too.
So Who Else Definitely Wants To Discover How Some Of The Simplest Marketing Ideas And Or Strategies Can Literally Sky Rocket Your Long Term Gross Profits!
Ladies & gentlemen, and or aspiring entrepreneurs and entreprene-ttes! In Order to get the absolute most value out of this particular series. Before getting started, and diving deep into this particular material.
For just a moment. Put yourself, in the shoes, of both a potential consumer, for this particular business. And also, image you’re senior marketing director, for the exact same business.And do so, for the following, two main reasons.
1.) First: Doing so, will help you see things much clearer, as to what it truly takes, to make your current and future lead generation efforts, far more cutting edge and effective.
2.) Secondly: As you aggressively take on the role of senior marketing director, you’ll start to see more and more, untapped marketing opportunities, which you have simply,previously overlooked.
And or you’ve been neglecting them altogether. But not anymore.Right?
You Literally Have Tons Of Marketing Leverage Possibilities Just Waiting To Be Tapped Into!
Say for ex; you run a very successful, (single location), retail appliance center.
And since you are most definitely, incredibly marketing savvy.And in order to build a highly targeted, VIP opt in email/mobile marketing list. You decide to run one of your most creative and aggressive list building promotions yet. 😀
So just as the weather is starting to turn warm, and the barbecues will be coming far more frequent.
Here’s what you’re going to do, in order to generate a perpetual, tsunami of positive word of mouth and mouse buzz. Both on and of off social media.
Make Strategic List Building Of Some Kind An ongoing Part Of Your long Term Marketing Plans!
Your 90 day free drawing, will be a combination of two of your most incredibly popular goodies! Say what? 😀 Exactly!
First, you’re giving away one of your top, state of the art, barbecue grills, which normally retails for $4,999 dollars! Hello!
And your other give away, is a really cool, higher end 75 inch LED flat screen TV! Say what? And it typically retails for $3,499 dollars! 😀
Are You Starting To Appreciate How Your Entrepreneurial Skills Can Help You Make A Really Good Impression Or What?
You basically put a huge display in the middle of your store, so even music legend “Stevie Wonder” couldn’t miss it! 😀
Now then as your daily foot traffic, scrambles to enter your extremely time sensitive, incredible free drawing offer. Your clerks make them aware. Every customer who spends over $500 dollars! (Or X!)
They automatically go into the free drawing an additional time, but they also get two other, really cool bonus prizes, valued at X!
1.) First: They will be given, a very special laminated, two sided index card, which is good for the next year.
Then it’s automatically, annually renewable for just $2 dollars! While the general public pays $20! 😀
2.) Second: Every time they bring a friend with them to your store, whose at least 18,both parties automatically save a grand total of 35% off their entire bill! (On top of any and all current savings!) Say what? Yep! Provided they spend over X amount of dollars.
Do You Think Having Access To This Type Of Non Traditional Sales Funnel Would Be Of Any Type Of Long Term Value To Your Bottom Line!
And whenever their combined bill is over $300 (or X) number of dollars, they both automatically get a $25 dollar, universal gas card!
And whenever their combined bill is over $500 (or X) number of dollars, they both get the $25 dollar universal gas card,plus they each get a $50 dollar grocery store gift certificate to boot! Not bad, right?
Entrepreneur How Often Does Your Current Marketing Budget Consistently Generate This Type Of Bank Account Filling Marketing Leverage!
Now then, (remember) you were asked, to please put yourself, first in the shoes of one of these consumers. Then go ahead and put your senior marketing directors hat on.
Imagine (for just a moment), one of your closest friends and or relatives, in laws, co-workers and or neighbors, drug you to this particular retail appliance dealers store for the very first time, and one of the above scenarios played out.
Could you see yourself, definitely spreading the word, both on and off of social media? Plus, once you got back, (to either) your place of business and or your job etc. Bingo! 😀
Here’s part (B.) of the this extremely marketing savvy, retail appliance dealers overall marketing plan.
Get Ready To Put Your Lead Generation Strategies And Or Tactics On Steroids!
First of all, (just in case), you’re brand new to this particular blog. And this may be the very first and last blog post you ever read here. (Which would truly be a shame BTW! 😀 ) Just saying.
But just in case, you’re wondering, ‘how’ in the world, can this single location, retail appliance dealer, possibly afford to be this generous, with their marketing and or promotional cost.
It’s because, their extremely sharp marketing department, has already run, their ideal customers, total lifetime customer value metric numbers.
And they already know, their ideal customer, is easily worth, somewhere between $6,500 – $13,000 dollars. Give or take over the next five to seven years.
Is This The type Of Bank Account Filling Marketing Leverage You Can Live With Or What?
So both their (online visitor value), and their offline customer value, leaves plenty of room, for some much needed, marketing creativity. Don’t you agree?
Entrepreneur, in part two and beyond. You are about to be exposed, to the real nitty gritty details!
But for now, hopefully you are at least starting to appreciate, how some of your simplest marketing ideas and or strategies, can and definitely will, make you a ton of money! Don’t you agree? Great. See you in just a little bit in part two!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Sign me up! Seriously, you’ve really caught my attention with this one Mark. I don’t have a brick and mortar store but I can see digital applications. As always, you’ve really got me thinking. Thanks my friend!
Thanks a bunch M!
And just for the record, my sentiments
about your extremely kinds words, go right back
at cha M!LOL!
Thanks so much for taking the time to stop by
and share your extremely valuable thoughts!
They are always welcome and greatly appreciated!
Mark Newsome recently posted…How Some Of The Simplest Marketing Ideas Can Literally Sky Rocket Your Long Term Profits!