Marketing Leverage: This Is How And Why Your Small Business Will Profit When You Use It!
So right about now, you really have to ask yourself, why in the world, aren’t you getting and or consistently generating more, bank account filling marketing leverage?
Because let’s face it already cadets, either you and or your major competitors, are definitely cashing in with it.
In some form and or another, correct? Absolutely.
But if (for whatever) reasons and or rationals you can think of, and or you’re currently comfortable with, you’re not generating any bankable marketing leverage.
What’s the alternative? Exactly. Entrepreneur, you’ll have to continue, to constantly write checks, for outrageously expensive, dismally performing, traditional advertising campaigns and or promotions.
That is, until you literally, can no longer afford to do so. And if nothing drastically changes, between now and then. My friend, you (unfortunately) are on the fast track to insolvency!
So What Exactly Is Suppose To Happen To Your Bottom Line Once You Consistently Start Implementing Some Form Of Bank Account Filling Marketing Leverage!
Right out of the gate.Two really quick things. If you’re not, and or, if you’re inconsistently testing, your main power headlines, on any of your various marketing materials.
Like your direct snail mail post cards, offline sales letters, subject lines in your opt in email and or text messages.
If you’re not consistently testing your main opening greetings, when you and or your trained sales staff, answers the phone,an email inquiry and or testing ‘what’ you specifically do after you issue any type refunds etc.
Without A Doubt Your Semi Cash Strapped Small Business And Or Service Has More untapped Profit Centers Than You Currently Realize!
And or when you issue a credit and or before, during or after, an in person and or phone call etc.
Ladies gentlemen and aspiring entrepreneurs, there’s more than a very good chance, you’re leaving at least part of your long term gross front or back end profits on the table.
And if you’re not consistently A/B split testing, your P.S”s, bonuses, and or various types of profit boosting bounce back offers etc.
Help Your Marketing Funnel Work For Not Against You!
Then for sure, you’re definitely missing out (big time!) on some potential, bank account filling marketing leverage.
And these additional long term, front or back end gross profits, could easily help lower the cost of your current advertising and or promotional campaigns.
And or dramatically increase and or extend them, during a prolonged nagging recession, when the vast majority of your major competitors, are drastically scaling back.
How And Why Your Semi Resourced Challenged Small Business And Or Service Definitely Doesn’t Have To Continuously Waste A Proverbial Fortune Of Outrageously Expensive Dismally Performing Ads!
Ladies & gentlemen, before going any further. Let’s be crystal clear here. Without a doubt, your semi cash strapped small business and or service, definitely needs to advertise!Say what?
That’s correct. However, no one is even remotely suggesting, (yours truly included), you purposely waste your money, on those outrageously expensive, (DOA), Dead on Arrival type of, glitzy, bank account draining image ad campaigns.
Case in point. Let’s do a rather quick, side by side, A/B split test comparison, of two potential advertising/promotional campaigns.
And see which (if ) any, actually, not only, consistently produces more initial front end gross profits.
But also dramatically lowers, the front or back end costs of sale.And if it can’t manage to do either, see which approach, ultimately costs far less money and or resources, in order to consistently implement. Fair enough?
This Is Why Some Form Of Marketing Leverage Simply Has To Become A Part Of Your Long Term Marketing Plans And Or Strategies!
So let’s say, both you and a couple of your major, local competitors, are independently owned, Mom & pop retail appliance dealers.
And strictly for the sake of example, let’s further state, both of your ideal customers, total lifetime customer value metric numbers are, somewhere in the neighborhood of $6,500- $11,000 dollars.
Give or take over the next five years. So needless to say,both of you, have plenty of room, on or offline, for some creative (non traditional) customer acquisition strategies, correct?
For whatever reasons, your major competitor(s), prefer to simply do the usual. Which is to spend, anywhere from $25,000-$50,000 (or X gross dollars) a month, on outrageously expensive, dismally performing traditional advertising and or promotional campaigns.
Successful Entrepreneurs Know How To Create Long Term Money Making Opportunities!(As Opposed To Merely Waiting On Them To Happen!)
You on the other hand, most definitely prefer, to take the non traditional, underground ninja marketing approach, to effective long term lead generation.
So initially, you allocate about $10,000 (or X) amount of dollars, of your normal $25,000 dollar, monthly advertising/promotional budget. And here’s what you inexpensively test.
Pay extremely close attention here entrepreneur! Because this is how the ultimate insiders, consistently get it done in a major way! (While the vast majority simply don’t!)
Don’t Be Afraid To Invest Wisely In Your Ongoing Sales Funnel!
So you and or your professionally trained staff, initially approach, several independently owned, Mom & pop restaurant owners, on the nicest side of town.
Where you or your staff already patronize. And therefore, you already have an established relationship with the owner(s.)
Your Highly Developed Entrepreneurial Skills Can And Definitely Will Open Doors For You!
Initially, you’re literally going to deposit, a $1,000 (or X dollar) credit at the restaurant. And here’s the instructions you leave, with both the owners, and their best performing, waiters and or waitresses.
Any customer, first time and or repeat, who drives any type of luxury car and or truck.Especially, a rather expensive foreign car. 😀 Which clearly costs over X!
Whether they’re leasing and or currently paying for it etc. Once they’re ready to receive their check.
Either owner(s), waiters and or waitresses, are instructed, to inform the patron, a 75% credit, has been issued towards their entire meal! Say what? 😀
And the owners, merely deduct the 75 (or X%) cost, off your $1,000 (or X dollar) credit! 😀
(Can you clearly see how this proven, positive word of mouth and social media driven strategy works?)
Does Your Semi Cash Strapped Small Business And Or Service really Have a Fortune To Continuously Waste!
But they also hand the patron, your sealed envelope, with the words “Thank You!” on the outside of the envelope! 😀
Of course you already realize, once they rip the envelope open! It will contain, an extremely time sensitive, market tested bounce back offer, from both the restaurant owner and your retail appliance center!
And you now, they’ll be both on and off of social media, constantly spreading the news, correct?
In the interest of both time and space, you’ll definitely discover at least three more market tested strategies in part two, okay?
Can You Better Appreciate Why It Makes Total Sense For You To Investing In Your Entrepreneurial Ideas!
For now, hopefully you can see and much better appreciate, how and why, your semi cash strapped small business and or service, definitely needs to implement, some type of bank account filling marketing leverage! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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