So who in business, whose seriously trying to consistently earn a profit, on or offline, it’s working extremely hard? Agreed.
But here’s the thing, are you currently utilizing, all of the readily available assets, currently at your disposal? Are you sure about that?
Let’s take a much closer look, at certain aspects and or components of your business and or service.
And see, (if for instance),how you might be able to make your understanding, of some bank account filling lead generation strategies and or tactics, far more profitable to your bottom line, than they currently are. Sound like a plan you can live with?
So Who Else Definitely Wants To Know How And Why Your Total Understanding Of Some Bank Account Filling Lead Generation Strategies And Or Tactics Is So Potentially Profitable!
In order to successfully demonstrate, at least two potentially profitable marketing strategies and or concepts.
Let’s return to, (hopefully) a rather familiar, hypothetical marketing example shall we? 😀 Let’s suppose you (and or) an extremely close friend or relative, run a fairly successful, combination gas pump, auto repair and convenience store.
But truth told, you don’t earn the vast majority of your long term profits, off the seven cents a gallon spread, you currently earn, on the two different types of gasoline you sell.No way.
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Quite the contrary. Primarily because of all the increases in local competition, you simply can’t afford, to drive potential customers away, because your current prices, on the different gasoline-s you sell, are typically at least 25-40% higher, than your nearest competitors prices. 😀
You only settle for the modest seven cents per gallon spread, to help pay your two your full time clerks, keep the lights on, and pay your monthly commercial lease. 😀
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Truth told, you don’t make the vast majority of your income, by relying on a constantly changing spread, on the various gas prices.
No even close.Your business certainly wouldn’t be able to survive.Instead, you literally bank, on the long term back end money, from the tuneups, brake job and transmission jobs.
And the muffler installs and or repairs,(especially on expensive foreign cars 😀 ) your shop consistently does for the locals.
And of course, both you and your nearest competitors, are able to earn even more, for the add on jobs you routinely upsell your customers into. 😀
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And now recently, you and your partners, are inexpensively testing, whether it truly makes economic sense, to venture into the fancy, high end, car and truck detailing business.
And just leasing an entirely different commercial store front, and hiring two -five, extremely talented locals, and let them perform the actual detailing, while you bank a reasonable percentage, after deducting, your various, ongoing costs.
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Case in point, currently, lets say your business, is open six days a week. M-sat. From 9 am -9pm. And on average, about 360 customers per week pass through your doors, to both pay for their gas and purchase from your semi convenient store. 😀
And your two clerks, have been professionally trained, to not only greet your customers, but place in their bags, and or simply hand your customers, one of your best market tested, two sided business cards.
Side (A.) invites them to join your auto repair businesses opt in email/mobile marketing list, in order to enter your monthly free drawing.
For their chance to win $1,00 (or X amount of dollars) in auto repairs and or maintenance etc! And side (B.), is dated, so they only have X amount of days, to bring the card back, and save at least 30-40% off their very first auto repair job, with no minimum purchase requirements,placed on it. 😀
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So over the course of the 50 weeks per year, your repair shop is actually open, because you actually close down, at least two weeks out of every year.
So about 18,000 total customer per year, typically buy gas and purchase something in your store. (360 per week x 50 weeks per year = 18,000 total customer on any given year.)
And since the clerks, get credit, for each customer, who upgrades and gets some type of repair job done, it’s worth and additional 5% to them! 😀
On average, about 3% of those customers, upgrade and become (first time) auto repair customers of some kind.
(So about 540 of them, on average) spend an initial $250 dollars each. 18,000 x .03% = 540 brand new and or repeat customers per year.)
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And their initial $250 dollars, equals an additional $135,000 dollars added to your bottom line. Not to shabby, correct? 😀 But now let’s go even further, shall we? ($250 dollars x 540 customers = an additional $135,000 dollars in front end gross revenue.)
Guess what entrepreneur? Just three miles across town, your local retail appliance dealer, has just invested an additional $25,000 dollars this month, in outrageously expensive, local TV and radio ads alone. Say what?
So why don’t you, and your partners, simply place, some of the retail appliance centers, best market tested index style cards and or flyers, in your auto repair customers cars and or trucks etc.
And let the extremely grateful retailer, pay you $50-$100 dollars per lead, you generate for them, which converts into a paying customer. 😀
Are You Now Going To Stop Avoiding Learning Proven Lead Generation Strategies And Or Tactics!
You both know, a certain percentage of them, will most definitely become long term repeat customers, right? No doubt.
So the total lifetime customer value metrics, definitely fall in the retailers favor, do they not? Absolutely.
So my friend, is starting to become obvious to you, how and why, totally understanding, basic lead generation strategies and or tactics, is so potentially profitable? Great! So glad to hear it.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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