How well is your current customer retention strategy working?
As you discovered in a previous post about creating a powerful customer retention strategy .
Simply by pleasantly (and periodically) surprising your best loyal customers & clients.
You can and usually will create a ton of new business and save anywhere from 25-45% off the cost of your typical out of pocket expenses.
And you want have to constantly start from scratch, while building some semi reliable cash flow.
Have you noticed these particular benefits as well?
Create An Inexpensive Customer Retention Strategy And Watch Your long Term Profits Soar!
As you recall from the previous post (your savvy marketing) team was brought in on 25% profit share basis to help struggling mega retailer Kmart, regain some of it’s past luster.
And your helping them put together a long term customer retention strategy that will systematically build their long term profits.
Plus, build some serious cred with your best customers & clients. Think about it for a second. A potential customer walks into your store (office etc.)
And out of the blue, they get some type of (unadvertised) previously unannounced free bonus gift.
They’re not only totally surprised, but this type of proven guerrilla marketing strategy will (without) a doubt, create a tremendous amount free viral word of mouth buzz.
That can and will have a much longer and far more profitable effect, than simply running traditional ads all over the place.
And in this increasing age on social media, this type of marketing ploy can pay dividends for years to come.
Introducing Three More Powerful Ways To Implement A Powerful Customer Retention Strategy.
1.) Customer retention strategy # one: Remember from the previous post, the first 100 females (over 18) that walked into Kmart during very specific hours, they received some really cool (unannounced ) free bonus gifts.
Things like a nice pair of women’s earrings (valued) at $100 dollars, or a $50 dollar gas card etc.
And (likewise) the first 100 guys (over 18) that entered the store between certain hours, they also received some really cool free (previously) unannounced gifts well.
Things like a nice $200 dollar watch or a $50 dollar gift card etc.
2.) Customer retention strategy # two: They also targeted women that were visibly pregnant.
They received a free 16 oz. mini sample of Kmart’s # one best selling women’s fragrance of the month, plus received a free dozen roses and a free gourmet box of chocolates delivered (to either) their home or place of business.
For their birthday, Valentines Day and Mother’s Day (if that) applies as well.
Who Says Building Your Brand Can’t Or Shouldn’t Be Fun!
3.) Customer retention strategy # three: They also targeted the first 100 adults that entered the store with kids (under 12), they receive a discount coupon good for 20% off their next three visits to Kmarts food court.
Plus, they automatically received huge discounts (and free) DVD kids movies.
Now with the ground work being laid. Let’s now focus on how to go even further with this (unannounced) free ethical bribe strategy.
How To Put Your Customer Retention Strategy on Steroids!
The next (viable group) that Kmart will target are the seniors market. The first 100 seniors that enter the store during specific hours.
Automatically receive a free $50 dollar gift coupon, plus a free lunch voucher (valued) at $10 dollars, and good for 90 days at a time!
And they can renew it every 90 days (if they wish to) for 90 more more days, for just $2 dollars!
Kmart will also start a kids birthday club (that’s) free to join! Every month two grand prize winners will be selected to win a free bike valued at $150 dollars or more!
(And of course, Kmart will deliver it (and video tape it) and give the kids 50 (special) lead capture page business cards, so they can pass them around and encourage their friends & classmates to enter the free drawing held every month!)
Each month, one lucky boy & girl 12 & under will have a chance to be selected as that month’s grand prize winner.
They’ll also receive a coupon good for $100 dollars worth kids DVD’s! And a gift coupon valued at $100 dollars!
Are You Definitely Starting To Appreciate The Importance Of Customer Retention Strategies Which Aren’t Overly Complicated!
They will also be able to host a free pizza party, with buffalo wings, ice cream and free soda, and invite 25 of their closest friends to come hang out with them!
And yes, Kmart will video tape all the fun and add the footage to their kids portion of their blog!
The monthly events will be held at some popular kids local location, that Kmart will choose. And every kid that attends, will receive a free T shirt that says “I’m a Kmart kid! Why aren’t you!”
And of course they’ll also receive a free $20 dollar gift card, plus a free food court voucher that entitles them to 25% off the total cost of any meal they purchase at the food court.
As long they bring Mom, dad or (either) grand parent to the store with them. And it ‘s good for one whole year!
Then it’s simply renewable for just $7 dollars!
Plus, all that months runner ups (translated) every other kid that entered that month’s free drawing. They’ll automatically receive a voucher that entitles Mom & dad to 25% off their total purchase, good for one year from the date it’s issued!
And they can renew it for just $7 dollars!
Ethical Bribes Really Work!
Hopefully, you can totally appreciate how all this guerrilla style marketing will result in a serious customer retention strategy!
And for a fraction of the traditional cost! For ex: think about what will happen six month’s after your major competitor bought that expensive radio ad package.
And their advertisements are long since forgotten!
You on the other hand will still be reaping the rewards of some lady whose at some social event and someone asks where she got those beautiful earrings!
Your marketing strategies will still be working for you, even though you haven’t spent an additional dime!
Who In Their Right Mind Can Deny Both The Short And Long Term Benefits Of Customer Retention?
And that my friend, is how you create a smoking hot customer retention strategy! No matter what your particular niche market is.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure that you grab your explosive free 22 step small business marketing idea kit series. because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
