A proven customer retention strategy that you can employ right now!
(Especially If Your Cash Is Extremely Limited!)
How well is your current customer retention strategy working? Have you heard the phrase originally coined by the “permission marketing guru Seth Godin, which says ” people online don’t want email, they want me mail.”
Of course (by now) hopefully, you agree that opt in email is an integral part of a successful long term marketing strategy.
Introducing A Proven Low Cost Customer Retention Strategy That Quickly Builds Powerful Word Of Mouth Buzz!
Have you noticed that the more “positive word of mouth buzz” your company can creatively create, the less out of pocket advertising expenses you have?
Of course your not going to completely eliminate your most productive traditional advertising strategies.
It’s just, why not take advantage of the incredible (and relatively) inexpensive viral word of mouth buzz, you can create by ethically bribing your best customers & clients.
Introducing Seven Simple Ways To Get Your Best Customers And Clients To Sing Your Praises!(And Frequent Your Business More Often!)
Imagine for a moment: that your savvy marketing team is put in charge of revamping Kmart’s fledgling sales. You know that (even though) their current ad budget is extremely scarce, as compared to what it once was.
You still have more than enough money allocated in their monthly ad budget, to create a powerful word of mouth buzz, among Kmart’s ever shrinking customer base.
Here are seven incredibly simple ways to use relatively inexpensive (and totally) unexpected ethical bribes to get your best customers and clients talking!
Each one of these extremely powerful (and totally) unexpected ethical bribes will all but force Kmart’s most loyal customer & clients to positively spread the word.
And systematically lower Kmart’s out of pocket advertising costs. Two ways; A.) By strategically bribing their best customers and clients with really nice (and totally) unexpected word of mouth bribes. B.) And by sending (both) inexpensive offline direct snail mail and online opt in (special VIP) email alerts.
How To Systematically Send Your Response Rates Through The Roof!
1.) Customer retention strategy # one: The first 100 women (over 18) that enters the store between the hours of 8 am -3pm, M-Sat; will automatically receive $50 dollars in grocery store coupons, from one of the local grocers that Kmart is joint venturing with.
No purchase necessary.
You think they’ll tweet about this? Hello facebook.
2.) Customer retention strategy # two: Any adult (over 18) that enters the store with kids under 12 years of age, will automatically get a coupon that’s good for 20% off any kids DVD’s.
Plus, they’ll also receive a temporary discount card that’s good for 20% off their next three visits to Kmart’s food cart. Kmart will simply hole punch the card each time.(They have to use within 60 days of the initial date it was issued.)
3.) Customer retention strategy # three: The next 100 women (over 18) that enter the store will automatically receive a $25 dollar gas card, plus a nice woman’s bracelet that’s valued at $50 dollars.
4.) Customer retention strategy # four: Any women that enter the store that are visibly pregnant automatically receive a free 16 oz. mini sample of Kmart’s current best selling fragrance in Kmart’s cosmetics department.
Plus, they’ll get a dozen roses sent to (either) their home or place of employment.(Their choice.)
Imagine the positive word of mouth buzz that delivery will cause around the water cooler at work.
5.) Customer retention strategy # five: The next 100 women (over 18) that enter the store will automatically receive (a really nice) $100 pair of ladies earrings.
Remember (two things), first, there is absolutely no purchase necessary and second, you better believe that this type of unexpected ethical bribe will (really) get them talking Kmart up!
Ethical Bribes Are A Mega Proven Marketing Strategy! So Don’t Miss Out!
6.) Customer retention strategy # six: And not to be forgotten (or ignored) the first 100 men (over 18) that enter the store (M-Sat:) will automatically receive a special VIP discount coupon that entitles them to 10 Red Box DVD rentals (that they get to keep for five business days) with no additional charge,for just $3 dollars total!
7.) Customer retention strategy # seven: And the next 100 men (over 18) that enter the store will automatically receive a $50 dollar gas card.
Plus, Kmart’s cashier/sales associates will also include a special business card inside every purchasers bag, directing them to enter Kmart’s free monthly drawing.
Every month, two guaranteed winners (one male, one female) will automatically win one large 20′ inch cheese pizza ( and two large sodas) delivered to (either) their job or home.
Plus, each months female grand prize winner will also receive a dozen roses delivered free of charge on their birthday, Valentines day & Mothers day (if that applies.), Plus a box of gourmet chocolates, provided they agree to have the video footage added to Kmart’s blog.
Not to be outdone, each month’s male grand prize winner will also receive a $100 dollar gas card, a nice men’s watch (valued at) at least $200 dollars and a $50 dollar grocer store coupon.
Compare this sort of non traditional guerrilla marketing approach, to simply buying outrageously expensive (local) newspaper, TV and radio ads.
Which approach do you think will yield the most effective viral word of mouth buzz? And remember, these patrons, never expected these totally unadvertised ethical bribes to begin with!
And that my friend, is the type of non techie (mega proven) customer retention strategy, you should be using to consistently break the bank! Don’t you agree?
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