Wanna Know How Savvy Small Business Owners Generate Big Income from Tiny Assets!
(And How You And I Definitely Can Too!)
So it’s really no secret that lots of aspiring entrepreneurs, small business owners and or service providers want to consistently generate as much spendable income as they possibly can, (especially) on the initial front end of their sales funnel, correct?
No earth shattering revelations there, right? 😀 Agreed.
But here’s the thing, how many aspiring small business owners and or service providers rarely if ever, not only recognize the huge untapped potential of the back end marketing/promotional component of their business and or services.
Let alone, how to systematically tap into them, and generate ongoing income of some kind, without spending a fortune? Sadly, very few, correct?
This said, let’s have a look at how some incredibly marketing savvy small business owners and or service providers routinely generate additional spendable income from some rather tiny assets.
Which they leverage into much bigger ongoing income streams. And how you and I definitely can too.
So Who Else Definitely Wants To Know How Small Business Owners Consistently Generate Some Really Big Income From Much Smaller Assets?
(And How You And I Definitely Can Too!)
Right out of the gate let’s make darn sure you realize and appreciate whenever the term (and or) phrase, “rather tiny assets,” is being used. It’s referring to the overall context of which it’s being presented.
Not always necessarily meaning the actual size and or overall value of the assets. Or the assets themselves are small. Just by comparison to the way they can and definitely are being leveraged by some really smart entrepreneurs. (Such as yourself.)
For ex; there used to be an extremely well known and easily recognized, marketing savvy real estate educational guru who dominated the late night, early morning cable TV airwaves for years.
With his companies seemingly endless, 30-60 minute, direct response type of info-mercials.
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And by direct response, it’s simply referring to how throughout his broadcast and between his potentially bank account filling testimonials. 😀
His marketing/publishing company would frequently display their toll free number. So you and I could order his incredibly popular home study course. 😀 (Or purchase one of his best selling books.)
Here’s one of the proven ways this extremely marketing savvy real estate guru consistently generated multiple streams of income. On both the front and back end of his sales funnel.
During his show he would also offer those who simply were not sure if his particular products or services were really for them.
Even though at the time his company offered a rather impressive, one year long money back guarantee!
With a few semi minor conditions of course. 😀 You had to provide written proof, you at least attempted to purchase at least three properties, which were currently in and or heading into the foreclosure process.
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Since this guys incredibly popular info-mercials averaged about 200,000 plus fresh viewers a week. 😀
His extremely astute marketing team started offering both TV viewers (and attendees) of his live offline, free 90 minute introductory workshops a free three month trial membership to his paid offline newsletter. (This is the pre Internet marketing explosion.)
Which back then you received 13 issues with your paid annual membership of just $127 dollars. 😀 Plus he graciously threw in a few additional free bonus specialty based reports, with a perceived valued of X.
And on average for every 20,000 names and physical addresses his company collected, about 30% of them.
Or 6,000 wannabe investor entrepreneurs, would upgrade to his full twelve month, paid newsletter subscription. (20,000 x .30% = 6,000 brand new paid subscribers @ $127 or X number of dollars per year.) I’ll let you have the pleasure of doing the math. 😀
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And just before their free three or X number of month trial newsletter subscription was about to end. The remaining 70%,who for whatever reasons didn’t invest in his extremely popular paid newsletter.
The real estate gurus extremely savvy marketing team turned those hundreds of thousands of names, over to an extremely reputable name list broker.
And the guru generated steady positive cash flow. Simply by renting out those names every month or as often as possible to all types of aspiring entrepreneurs for anywhere from 8 to 25 cents per name.
And he definitely did his share of revenue generating joint ventures (JV’s) too!
Really Smart Small Business Owners And Or Service Providers Leverage Rather Tiny Assets All The Time! (The $64,000 Dollar Question Is Why Aren’t You Too?)
And that’s not all. Because one of the real estate investment strategies his courses advocated, was buying distressed properties owned by the federal government through the public auction process. (Not as easy or as front end lucrative as they make it seem BTW.)
Utilizing the Resolution Trust Corporation, (RTC.) He and the feds (believe it or not! 😀 ), entered into a couple of different back end income generating JV arrangements.
First, his company would simply include a single sided flyer, market tested flyer (from the RTC), in their outgoing mail. Which was sent to (both) his companies paid and free three month trial newsletter subscribers as well.
And the RTC, which at the time literally had billions of dollars in repossessed/ legally foreclosed properties of all kinds currently on their books. (And they were extremely motivated to get them off their books as quickly as possible.)
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Translated, the taxpayers were footing the entire bill! 😀 And in an effort to get as many of these foreclosed properties off the taxpayers backs asap!
The RTC, gladly paid this extremely marketing savvy real estate gurus company a modest referral fee of just $2 dollars for every person who simply called and asked about the particulars of any given property they currently had on their books!
And needless to say the gurus company started pocketing literally tens of thousands of extra dollars per week! Simply by helping the RTC advertise and eventually sell. And reduce their foreclosed property rolls. Pretty simple and definitely a win/win situation, right?
So are you starting to really appreciate how some really savvy small business owners and or astute service providers consistently generate some really big income!
Simply by leveraging some relatively tiny assets to start with! Great! See you in just a little bit in part two, okay?
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P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
