How And Why Strategic Referral Marketing Makes Way More Sense!
So have you ever been (sort of) minding your own business, strolling along in the local mall, semi lost in a daze,when out or the blue, a complete stranger approaches you, about either, doing this or that?
And even though they seem friendly enough, something about the entire series of events, just don’t sit too well with you.
Ever been there? Me too. 😀
On the other hand, ever had a really close friend, relative, co-worker, colleague, neighbor,spouse and or (live in) significant other, enthusiastically suggest, the two of you, attend some local event, you previously knew nothing about, but because you -either-, trust and or value their opinion.
You sort of go along. Sound familiar? Guess what, you’ve just verified, how and why, certain forms of strategic referral marketing strategies and or tactics, are so potentially profitable and or effective.
So Who Else Definitely Wants To Know How And Why Some Form Of Strategic Referral Marketing Definitely Makes Way More Sense!
Now before diving head long into the particular strategies, tactics and or techniques etc. You need to thoroughly understand, even though this is going to be a multi part (and) multi dimensional series.
It will only (at best!), barely scratch the surface, of untapped marketing possibilities and or opportunities. 😀 Totally cool,right?
This said, if and only if you’re truly open to the untapped marketing possibilities.
You are about to be exposed to, a world of marketing opportunities and or possibilities.Simply because, every bodies creative marketing minds eyes, see’s completely different parts, of what’s ultimately possible, practical and potentially profitable! 😀
Your Entrepreneurial Skills Can And Definitely Will Help Scale Your Business And Or Service For Literally Pennies On The Dollar!
For ex; imagine a local hair and nail salon owner, who has seven total chairs, including theirs.
And they’re open six days a week, not counting the major holidays.And each stylist, on average, services, between 10-15 different women per day.Six days a week.
So in other words, on average, seven hair and or nail stylist, (14) when you do the math for both shops. 😀 On a rather slow day, at least 10 local women sit in their chairs.
(And totally shoot the breeze, while their hair, nails and or both get beautified!Right? 😀 )
So ten times seven, equals seventy local women per day, (per shop!), times six days a week, equals 420 sales reps, per six day work week, times two, times a typical four week month.
Equals a grand total of, 3,360 local women, showcasing these stylists beatification secrets and or techniques. (Seven x 10 =70 x two = 140 x 6 =840 per week x a typical four week months =3,360.)
Pretty cool right?
Your Proven Lead Generation Strategies Are Potentially An Extremely Valuable Asset! (Whether You Recognize And Or Acknowledge This Undeniable Fact Or Not!
Now strictly for (marketing illustration purposes!) Let’s suppose, you run a fairly successful, single location, retail jewelry store outlet.
And your ideal female customers, total lifetime customer value metric, is somewhere in the neighborhood of, $7,500 – $11,000 dollars, over the next five to seven year period.
Which means, (at least) a percentage of -both- the hair and nail salon owner(s) super loyal, repeat customer base, is potentially, a match for your business as well. 😀
Not to mention, those customers, professional and personal circle of influence. So in order to inexpensively tap into it.
Here’s one of your very first, low hanging fruit, lead generation strategies. You go purchase two -giant-, seven foot teddy bears. 😀
And place them, either in the window,(if the shops are located in an extremely popular mall! 😀 ) And or directly in the both shops.Where even Stevie Wonder couldn’t miss them! 😀
Don’t Underestimate The Enormous Profit Generating Potential Of Your Small Business And Or Service!
And here’s how you compel, both stylists, customer base, to participate in the raffle style of drawing.Because either way they choose to, will definitely benefit both you and the stylist.
1.) First: They can enter the raffle, simply by spending X amount of dollars! So if the average is $17 dollars. Every customer who spends (say) at least $25 dollars, they automatically get to enter the raffle.
2.) Second: As long as they bring a first time potential customer with them, to your shop, they automatically get to enter the 60 day raffle.
Or..
3.) Three: Or a combination of the two, offers (yet) a third potential option. Every customer, who spends at least X, and brings at least one new potential first time customer with them, within the 60 day window.
They automatically get entered into the raffle, an additional time! 😀 Entrepreneur, are you starting to see how and why, certain forms of strategic referral marketing, simply works so much better and is far less expensive! Especially on the front end of your sales funnel!
Great. See you in just a little bit in parts two and three. Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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