A Potentially Profitable Marketing Strategy Savvy Entrepreneurs Can Learn From The Weight Loss Industry!Part Two
So hopefully, as you previously discovered in part one, of this ongoing series
A potentially profitable marketing strategy, (not only) has the multi billion dollar a year, weight loss industry, learned to profit from handsomely.
Would you not agree?
But so have several other multi billion dollar a year industries as well.
Case in point. (Entrepreneur), practically any time, you and I, as extremely savvy marketers, can point to and or leverage, some form of social proof.
You’re more than halfway way home and far ahead of your clueless competitors.Would you not agree?
And the really good news about consistently generating, certain forms of social proof is, (contrary to popular belief),you don’t necessarily need, highly visible gurus and or guruettes. 😀
Nor do you need outrageously expensive,dismally performing, traditional advertising and or promotional campaigns, in order to be wildly successful.
Just some everyday individuals, who are extremely pleased with your products and or services, and who are equally enthusiastic, about helping spread the word, both on and off social media.
So What’s This Potentially Profitable Marketing Lesson extremely Savvy Entrepreneurs Can And Definitely Should Learn From The Multi Billion Dollar A Year Weight Loss Industry!
As clearly stated above, you and I need some form of believable social proof, correct?
In other words, some really convincing testimonials.
But unlike the major fortune 500 corporations, you don’t need to invest millions, in order to garner, major celebrity endorsements. Thank goodness. 😀
Nor do you need to constantly try and build your brand awareness, through outrageously expensive, dismally performing,traditional advertising and or promotional campaigns.
Via local (or national), radio, TV and or newspaper/magazine ads etc. Because if you do decide to go that route, “may the force be with you.” Because you’ll definitely need it.
So What Type Of Market Tested Lead Generation Strategy And Or Tactics Can help You Build An extremely Large Following Without Necessarily Having To Break The Bank?
Ladies & gentlemen, here’s where your entrepreneurial skills, truly start to shine.Again, (for this) hypothetical marketing example and extremely colorful illustration.
Let’s use a local, up and coming designer jeweler, (who currently) has one location, but as things unfold, they definitely plan on expanding in the area.
For now (however), they’re heavily concentrating on consistently generating, some credible social proof (aka), bank account filling testimonials, for literally pennies on the dollar.
But then again, aren’t we all. 😀 Any hoo. This extremely marketing savvy jeweler, (and or) their major competitors, basically need to find, discover and or implement, some proven marketing leverage.
Here’s a market tested way, they and or their major competitors, can going go about consistently doing just that.
How Your Extremely Well Developed Entrepreneurial Skills Will Definitely Help You Pay The Rent!
Bare in mind, the vast majority of the jewelers major competitors, will be consistently spending, an outrageous fortune, on dismally performing, traditional advertising campaigns, will they not?
And since the jeweler, was already committed, to investing, anywhere from $25,000 -$50,000 dollars per month anyway, correct?
They (or you!), should readily see and appreciate, the potential, long term money making possibilities, of using some non traditional marketing strategies and or tactics.
In order to build, an army of enthusiastic first time and repeat customers, for a fraction of the traditional upfront cost.
Strategically Use Your Ideal Customers Or Clients Total Lifetime Value Metrics To And For Your Long Term Advantage!
Remember, one of the main keys is, the jeweler, has accurately calculated, their ideal female (and male customers!), total lifetime customer value metrics.
So they fully realize, a certain percentage of these local, (highly) influential ladies (and gentlemen), are easily worth, somewhere between $3,500- $11,000 dollars to their bottom line, over the next five to seven years.
You Can Definitely Should Put Some Of Your Very Best Lead Generation Strategies And Or Tactics On steroids!
Say for example, the extremely marketing savvy jeweler, (and or) extremely marketing savvy retailer, approaches several, local nurses and or doctor,lawyer/CPA associations.
And they propose the following. They will gladly allow, the associations, to send out, some extremely time sensitive, (direct snail mail, text messages, opt in email messages or whatever.
To their local members, of these various nurses, or other professionals currently registered to these various associations.
And for an extremely limited time, these nurses, and or first time customers only, can save 15% (or X%) off their very first purchase, up to $500 dollars -or X.
Never Forget And Or Neglect The Fact Your Small Business And Or Service Definitely Has Viable Marketing Alternatives!
However, simply by joining the jewelers opt in email/mobile marketing list, they automatically save 40 (or X% off) their very first purchase, up to $1,500 dollars. Say what?
Which option would you eagerly take advantage of? 😀 Bingo!
In part three, you’ll discover at least three more, potentially profitable marketing alternatives.
Start With Your Extremely Low Hanging Fruit Marketing Strategies And Or Alternatives And Gradually Build From There!
For now, hopefully you’re starting to further appreciate, a potentially profitable, long term marketing strategy, you can and definitely should use, in order to create some bank account filling social proof. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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