Advantages Of Strategic Alliances: And How To Make Them Work For You!Part Two
As you (hopefully) discovered in part one of this ongoing series.
There are most certainly, some potential profits to be made.
Simply by understanding the mega proven advantages of forming potentially profitable strategic alliances.
Would you not agree? Absolutely.
As as you also previously discovered in part one, your business and or service, doesn’t have to be anywhere near as large as Federal Express or Kinkos, in order to benefit, from these potentially profitable arrangements.Agreed?
However, what probably isn’t as obvious to you just yet is, just how versatile and potentially profitable, on many completely different levels, these bank account filling arrangements can be.
As you’re about to discover…So please buckle up.
So Who Else Still Hasn’t Yet Realized The Long Term Potential Money Making Advantages Of Strategic Alliances?
Quickly picking up where part one left off. An extremely marketing savvy retail appliance dealer, formed a marketing triangulation, strategic alliance, with a local jeweler, bakery and local restaurant owner.
And for this part of the marketing template,let’s focus primarily on the bakery and their strategic alliance arrangement with the retail appliance dealer .
And let’s further state, at this particular time, the bakery has no state of the art WordPress website and or blog.
Mor do they currently have, a paid email service provider, and they also don’t have their own mobile subscriber list either.
(Extremely important note: The above described scenario, (believe it or not), is pretty much par for the course, for at least a staggering 50% or more, of your typical Mom & pop style small business owners and or service providers.)
It Never Hurts To Develop Some Proven Lead Generation Strategies!
However, what they do have, in order to send their constantly growing customer base to the appliance dealers, annual, summer, “Everything In Stock Must Go!” liquidation sales event.
They simply create about 2,500 two sided index cards. Side (A.) invites the recipients, to enter the appliance dealers incredibly popular monthly free drawing, for a chance to win a $2,500 (or X) dollar -credit- shopping spree! 😀
And side (B.), is one of the appliance dealers, best market tested, extremely time sensitive, brand new, first time customer only discount coupons.
Which ethically bribes the index card holder to bring (drag) a friend with them, whose at least 18 and not a current customer and or subscriber.
(Which the bakery owner(s) and or their professionally trained staff merely physically hand dates before giving it to each customer.)
Are You Finally Starting To Appreciate Just How Straight Forward It Is To Create A Potentially Profitable Sales Funnel Or Two!
And it invites the recipient, to come to the appliance retailers store, in order to receive at least two potential benefits:
1.) Potential benefit # one: Right out of the gate, the recipient can save 15 (or X%) off any purchase under $99 dollars or X.
And save 25% on any purchase over $200 dollars or X.
2.) Potential benefit # two: Bring a potential first time customer/guest with them, whose 18 and over, and save 25 (or X%) on any purchase. No minimum purchase requirements. 😀
You’d Be Amazed How Some Of The Simplest Small Business Marketing Ideas Can Ultimately Lead To Some Major Long Term Profits!
And your bakery, will gladly provide, at least $500 dollars worth of free, gourmet muffins, bagels, cookies, coffee and or donuts, for the appliance center to pass out among their guests.
With the understanding, with each purchase, the appliance dealers professionally trained staff, will include, one of your stores, best market tested, extremely time sensitive, first time customer only discount coupons, in their customers bag. 😀
Cross promoting 101 at it’s best.
Plus, the appliance dealer agrees, to aggressively showcase, both video footage and some really cool images of your mouth watering goodies.
In both their videos and images of the event, they eagerly post to their most active, social media accounts. 😀
And don’t forget, you also agree, to supply the appliance dealer, once every other week, with at least $50 dollars, (or X dollars) worth of free goodies for their weekly meetings.
Strategic Cross Promotions Increases Your Marketing Leverage And Lowers Your Upfront Out Of Pocket Costs!
And both the managers and employees/associates, get annual renewable, laminated, discount cards, where they automatically save 25% off their purchases, with no minimum purchase requirements.
And on -either- their birthday, wedding anniversary and or both, they bring in their laminated cards, which has these dates printed on side (B.) of their laminated cards.
(And not to worry ladies, it only includes the month and day, not the year you were actually born. 😀 )
The More Your Enterprise Embraces And Implements These Proven Small Business Marketing Strategies The Faster Your Long Term Gross Profits Will Definitely Continue Grow!
They save a whopping 50 (or X%) off any dozen of anything they purchase in your store.And they also, automatically get one free, large beverage of their choice, plus they can purchase any one item of their choice, at your actual hard cost.
You know these birthday and or wedding anniversary perks (benefits) alone, are more than enough, to cause them to constantly be posting-bragging- on their favorite social media accounts, right? 😀
And constantly sharing their extreme good fortune with their closet friends, family members, in laws, neighbors and or co-workers etc.Don’t you agree?
Your Lead Generation Strategies Alone Can Become An Entirely Separate Profit Center!
Hopefully, you’re truly starting to appreciate, these particular marketing strategies, are merely the initial tip, of the proverbial marketing iceberg of untapped possibilities.Right?
For ex; whenever the appliance dealer, has to deliver an order to a customer, the customer will be offered, one of the bakeries, best market tested,extremely time sensitive new customer only discount coupons.
And or average, about 40% of these first time customers per year, will result in repeat long term customers, who routinely, send relatives pies, cakes, birthday,wedding anniversary and retirement and or graduation cakes.
They’ll also routinely purchase coffee, tea, lemonade, cakes,pies,donuts, pastries and the like, for office and home parties, plus during the hectic holidays etc.
Your Lead Generation Strategies Can Go As Deep And Or As Shallow As You’d Like!
And the vast majority of this long term, repeat business, will come about, because your bakery, initially supplied, both the local jeweler and appliance dealer, plus a few carefully selected, hair and or nail salons, with free and or actual actual cost samples, of some of your most popular, best tasting, mouth watering, gourmet goodies.
Entrepreneur, please say at this point, you are starting see and truly appreciate, at least some of the potentially profitable advantages of forming strategic alliances! Great! So glad to hear it.See you in just a little bit in part three okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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