(Or Your Marketing Results Are Doomed!)
Doesn’t it just make sense to follow the proven examples of copy writing that flat out works in order to avoid certain failure, later on down the line?
Because when it comes to effectively communicating with your specific target audience (on or) offline, you’d better understand how to effectively implement proven copy writing fundamentals, don’t you agree?
(This is not the place to wing it or avoid implementing the proven fundamentals cadets!)
You wouldn’t just up and move to Paris without at least having some type of game plan and a proven way to earn a living would you? And it would certainly help if you could at least speak basic French, don’t you agree?
Five Deadly Examples Of Copy Writing Mistakes You Better Avoid Or Else!(Your Marketing Results Are Doomed!)
Wonder why it is so many otherwise serious (and savvy) small business owners and or service providers, start out trying to create their own sales copy for (either) their blog, (on or) offline sales letters, display ads, post cards, brochures or classified ads etc.
When they basically have little or no clue of what it actually takes to create a successful sales letter message that actually converts.
And more times than not, they simply shoot themselves in the foot and sabotage their overall chances for long term success.
Let the following proven five copy writing guidelines, (if nothing else) at least serve as your temporary starting point; violate these five basic copy writing fundamentals and your chances for long term success, are greatly diminished.
The first thing you need to realize is this, your potential prospect(s) really could care less about all of your fancy (and ) expensive credentials and or designations.
You Do Understand How To Increase Revenue From Existing Customers Using Persuasive Copy! Right?
Until you simply translate how they benefit your prospect. Otherwise, don’t bother boring your prospects with that trivial information. Cut to the chase and convey in your written material, (specifically) how your product or service helps solve (or address) their main issue(s.)
Your (on or) offline written marketing material(s) must concisely convey ‘how” you help solve (and or) address their major concerns.
Consistently do that and you’ve not only got their attention, but you’re a giant step closer to capturing their loyalty as well.
Introducing Five Deadly Copy Writing Mistakes The Average Small Business Owner Makes! ( And How To Correct Them!)
Obviously these five basic copy writing mistakes are merely the tip of the proverbial copy writing iceberg. Let the copy writing pros over at www.copyblogger.com help you out asap.
With that said, let’s quickly turn your attention to five of the most common copy writing mistakes that, (are) potentially costing your business a fortune. And will continue to do so, until you change your profit repelling ways.
1.) Copy writing mistake #one: One of the simplest (non techie), and most effective things you can do with every written marketing piece you have that passes by your prospects eyeballs.
Always end your written (on or) offline sales letter and or postcard etc; with the all important P.S.! Notice how all the six, seven and eight figure earners all do this.
Which means, you should definitely be doing it too! If you’re not sure what to say, simply reinforce your most important benefit to your prospect and remind them through your all important (CTA) “call to action” how & why it’s in their best interest to act now!
While Not Implement Some Really Simple Ideas To Increase Sales!
Getting working (meaning) inexpensively testing & tracking your all important P.S. It’s one of the simplest and most powerful non techie ways to improve your results.
Because remember, study after study has proven overwhelmingly that (98%) of your readers have no interest in reading your entire sales copy.
Instead they quickly power skim starting with your main power headline, (sub and pre head lines) , then they’ll focus on your P.S.
So if you don’t currently have one, you need to create an effective one asap.
Are You Ready To Discover How To Increase Revenue Growth Using The Power Of Persuasive Words!
2.) Copy writing mistake # two: You spend all this time and money driving expensive (highly) targeted traffic to your website and or blog etc.
Or you spend a ton (offline) on expensive yellow page ads, coupons, direct mail pieces etc. And guess what? Your marketing has no crystal clear “Call to Action!” (CTA.)
Meaning- (no where) in your marketing material, do you give your prospects specific (sales producing instructions) like “Pick up the phone and dial 1-800 blah, blah blah now!
Or hurry over to www.yourmajorproblemsolvednow.com.The net result is they don’t and you continue to starve. You get the point, right?
If You Really Want To Get And Hold Your Prospects Attention… They Write And Speak From Their Perspective Not Yours And watch Your Long Term Profits Soar!
3.) Copy writing mistake # three: If ever there was a basic deadly copy writing mistake you wanted to avoid like the plague. This next one would surely rank near the top.
Constantly writing (and or speaking) from the long term profit repelling I, we, me perspective.
Instead of strategically writing and speaking from the mega proven profit producing you & your (bank account) filling perspective.
Entrepreneur, do yourself (and your bank account) an extremely big favor and go back over all your written material and eliminate 99% of the I, we me stuff, and convert it (asap) into you and your.
So Have You Ever Wondered How To Do Direct Marketing So It Actually Works!
You’ll simply be amazed in the overnight increase in your results! Write from your valued customer and clients perspective not yours.
4.) Copy writing mistake # four: Your simply failing to concisely convey your three to five main benefits by not effectively using bullet points in your copy; especially when you send (offline) postcard snail mail.
An inexpensive postcard is made in order to quickly convey (and or) briefly summarize your best market tested three to five main power benefits to your customer and or clients. And include your best market tested “call to action” as well.
(Just remember not to say things like ” we offer five ways to do this or that” wrong! Instead say “you have direct access to five incredibly affordable ways to do this or that.” Or something along those lines.
Just Keep Pro-actively Adding To Your Direct Marketing Tools!
5.) Copy writing mistake # five: And finally… Whenever you’re writing rather long copy such as this.
Bare in mine, your readers surfer from readers fatigue; which means (it’s) a proven fact, in order to keep them engaged you need to space long copy, by breaking it up into smaller paragraphs.
Plus, keep your paragraphs short and concise. No more that 3-5 sentences each. Don’t let your copy look like one long continuous clump.
And one -two paragraphs are okay with long copy. It makes it less intimidating to bother reading.
Producing Persuasive Copy Is Definitely One Of The Main Advantages Of Direct Selling Opportunities!
Adhere to these five incredibly simply (yet) oh so proven examples of copy writing mistakes to avoid. And you’ll be light years ahead of your major competitors, plus you’ll earn a lot more money as well.
No matter what specific niche your targeting. As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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Because it will help you master your effective communication in marketing skills. And help you increase your profits by at least 25% in the next 90 days or less. It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.