How Strategic Email Marketing Campaigns Make You More Money!Part Two

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How Strategic Email Marketing Campaigns Make You More Money!Part Two

After reading part one of this ongoing series.

Hopefully now, you better appreciate, how certain email marketing campaigns 

definitely help you (and I) make more money, correct?

And equally important, you can see and appreciate, how having access to a reputable, paid email service provider, allows you to systematically build trust over time, with both your ideal prospects and customers.

Especially, if money is tight, and you don’t have unlimited access to other extremely valuable assets.

Being able to periodically send your list of opt in email subscribers,either a pre written, follow up (drip) campaign series, via your paid email providers autoresponder feature, and or being able to contact them on the fly, with an unscheduled, extremely time sensitive ‘broadcast’ email alert message.

Potentially puts you light years ahead of your major competitors, who for any number of reasons, still haven’t fully embraced, the enormous profit generating potential, of strategic email marketing strategies and or tactics.

Who Else Wants To Discover How Strategic Email marketing Campaigns Can And Definitely Will Help You Make More Money!

Quickly picking up where part one left off. Let’s say you have a reputable shopping cart system integrated into your site. And whether you realize it or not. So called ‘shopping cart’ abandonment, is a huge and ongoing issue with online marketers.

According to the latest statistics, a staggering 81% of potential online shoppers, actually fill up your shipping cart, but for any number of reasons,(not only) fail to complete their purchase, but they leave your site, (abandon their cart), and the worst part is, a staggering 99% of them, never, ever return to your site. Ouch!

And the vast majority of your major competitors, simply accept this as standard operating procedure.

Your Battlefield Tested Email Marketing Campaigns Are Cost Effective And Practical!

While there is no one single strategy and or tactic, which will totally eliminate this all too common situation from happening so frequently.

And make no mistake about it, ‘shopping cart abandonment’, without a doubt, is the single largest, ongoing obstacle, most e-commerce retailers will ever face.

Lots of extremely successful marketers, have discovered, simply by sending their potential customers, a timely ‘sorry you were unable to complete your purchase’ reminder email message

or two.

Anywhere from 10-25% of them, actually return to your site, and make some sort or purchase.

Contrast this automated approach, to actually trying to contact these individuals by phone. Even if you had every visitors personal phone number, you would either need, to send out one of those painfully annoying robo type phone messages.

And or pay live reps, per hour, plus an incentive bonus, on all of the business they salvaged.Obviously, you prefer to have a pre written follow up message or two, ready to go, the moment a potential customer abandons their shopping cart, correct?

But even a high percentage of your, automated follow up email message sequences, will either go un-opened and or deleted.

And in some small cases, cause a certain percentage of your subscribers, to unsubscribe.

Your Effective Email Marketing Campaigns Definitely Have More Pros Than Cons!

Never ever under estimate the power of personalization. Meaning; with regards to your strategic email marketing campaigns, simply by personalizing your email communications, your recipients are far more likely to be receptive to your message(s.)

Case in point, how many times have you received, a snail mail postcard and or enveloped piece of mail, which simply had “current resident” written on it, instead of your real name?

How likely are you to simply glance at it, and end up throwing it out.Exactly. On the other hand, when your first and last name is properly spelled, on a piece of mail, from a company you’ve never heard of.

Don’t the odds of you (or I) at least partially reading the post card and or envelope sent letter, drastically improve? Yep.

Hopefully, this two part series, has at least partially convinced you, why you definitely need to add some strategic email marketing campaigns to your marketing arsenal, asap. Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)

that you can apply to your business, product or service in the next 30 days or less!
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