Three Important Secrets You Definitely Need To About Your Lead Generation Strategies!

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Three Important Secrets You Definitely Need To About Your Lead Generation Strategies!

Most resourced challenged small business owners and or service providers, are pretty good, at developing and or maintaining, some type of ongoing lead generation strategies, are they not?

This is not to say, nor suggest, they do as much as they could or should, regarding them. But at least, (initially) anyway.

Most small business owners or service providers, try to consistently implement some type of ongoing process, to generate potential first time customers, patients and or clients.Right?

And as a direct result, all of their ongoing efforts, often get lumped into one giant category, often referred to, simply as lead generation. Oh how convenient.

So What Are These Three Critically Important Secrets About Successful Lead Generation Strategies You Definitely Need To Know About?

First of all let’s be crystal clear, right out of the gate.Whether you (or I), call it lead generation, or simply refer to the process of promoting to your cold market, as generating new (first time) business etc.

No matter which labels fit your particular process best. In the end, it’s not about the convenient labels assigned to the ongoing task at hand.Instead, it’s far more important, the positive (bankable) results, which are delivered.Would you not agree?

This being said, there are at least three critically important considerations, with regards to effective lead generation strategies, which definitely have to be exposed and effectively dealt with.

Otherwise, your money and other extremely valuable resources, are not being effectively utilized to their full potential.

Introducing Three Critically Important Concepts You And I Definitely Need To Know And Understand About Effective Lead Generation Strategies And Or Tactics!

According to some exhaustive research from the Advertising Research Foundation (ARF), most businesses manage to follow up, it’s just their overall collective efforts, seem to miss the boat by an extremely large margin.

Primarily because, most resourced challenged small business owners and or service providers, often try and reach their cold market, by using the most outrageously expensive form, of traditional advertising mediums and or methods first.

And they tend to try and advertise first, then promote, and as a last resort, after the first two approaches fail to deliver favorable results, they’ll have heartily try some sort of last ditch effort, non conventional marketing strategies or tactics.

But it’s these three critically important components, they definitely need to be aware of for ex:

1.) Critically important consideration # one: First of all, according to detailed research conducted by the (ARF), on average, a staggering 59% of those prospects surveyed, readily admitted, they ended up, throwing away any physical follow up information they eventually received, primarily because it was not relevant to why they originally reached out for more information.

(Translated:A great number of your major competitors, are continuously dropping the ball.And in this age of 24 hour social media cycles, this is not a good position to find yourself in.)

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2.)  Critically important consideration # two: Next, on average, about 53%  of those prospects (on or offline), who initially contact you, will usually contact at least one of your major competitors as well.

Translated; be prepared to offer some sort of on the spot ethical bride and or useful incentive, in order to generate your all important, first time prospect, who you can hopefully, eventually convert into a first time customer,patient and or client etc.

3.)  Critically important consideration # three: On average, a staggering 60% of your first time prospects, are usually ready to buy, it’s just a matter of who they will initially award their business to.

This is why your business and or service, definitely needs some type of market tested back end, to your long term sales funnel.

This way, you typically have more margin (spread) on the front end of your sales funnel, to, ethically bribe your potential first time customers, into giving you their business.

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Bonus concept: Here’s another potential game changing stat, you and I definitely need to be aware of, as it directly relates, to implementing some effective lead generation strategies.

On average, about 43% of the companies or services, who eventually follow up, they tend to do it,far too late.Plus, they often follow up, with materials which are totally irrelevant to the prospects original request.Ouch.

And as a direct result, their businesses and or services, are not nearly as profitable, as they can and should be.

Hopefully these three critically important considerations, have opened your eyes, to the possibilities of an effective lead generation process. Don’t you agree?

P.S.Now as is customary during this part of our show.

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