Great testimonials equals more money over time!
As you recall from a previous post about using great testimonials to create at least 25% more business.
Inexpensive power testimonials (as thy’re) often referred to by industry insiders, can really help pad your bottom line and give you an incredible ROI (Return on Investment.)
You often hear the phrase “social proof” as it relates to creating and gaining all important (on and offline) bank account filling credibility.
And the fact that others in the exact same position as your potential customer and or potential long term client has achieved positive results, really helps tear down your prospects profit draining skepticism.
Far too many (otherwise) serious and capable entrepreneurs (including yours truly) are not proactively taking advantage of the “social proof) aka power testimonials available to help you inexpensively grow your business.
This post will help you stop making this critical mistake and instead, help you inexpensively leverage your client base and start growing your business as a direct result of your business, product or service helping them receive the positive (long term) benefits they desired.
Introducing Five Killer Advantages To Using Great Testimonials To Generate Up To 25% More Income!
And keep in mine, it really doesn’t matter if your referring to your online profits or your traditional offline small business and or service, these five killer advantages (when properly) executed, will help you make more money.
Of course (as always), you’ll need to inexpensively test (tweak) them here and there, in order to discover precisely which approach maximizes your profits for your specific market niche.
1.) Killer advantage # one: Have you ever noticed how fast food King (the one and only) McDonald’s strategically makes mention of all the burgers they have served (to date) worldwide?
That’s because they understand that (whenever) you as a savvy small business owner and or service provider can honestly state how many people and or businesses, you’ve served, this really helps boost your credibility in the eyes of your skeptical consumer.
Another great example is how online marketing legend “Tom Antion” strategically mentions that, even though he’s since lost count, (to date) he has personally participated in at least 2,700 paid speaking engagements.
This type of creative admission is in and of itself, a type of credibility establishing power testimonial on steroids.
Are You Starting To Appreciate Why Good Testimonials Help You Discover How To Run A Business Successfully!
2.) Killer advantage # two: Another absolute killer advantage has to do with supplying your potential prospect with step by step documented case study type testimonials.
This might take the form of (either) a free down loadable MP3 recording that they can opt in (join your list) in order to receive or a special free report (white paper) that they opt in, in order to receive.
Either way, you build your long term list and can inexpensively follow up with them over time, via inexpensive email and or offline postcard snail mail.
Or you can offer a free case study type of MP3 or 60-120 minute webinar recording that one of your top joint venture partners supplies you with, in exchange for a long term bank account filling power testimonial.
3.) Killer advantage # three: This next (mega proven) marketing strategy, while admittedly is more advanced, because it requires you to actually do something. Never the less, it’s potential (to both) your long term credibility and your bank account is huge.
Most Serious Small Business Owners And Or Service Providers Are Taking Advantage Of All The Good Will They Have Gained From Their Satisfied Customer Base! (Especially Any Local Or National Celebrities This May Include!)
Whenever you can, be sure that you creatively leverage the awesome (and wide reaching) power and influence of local or nationally respected experts within your particular industry.
If they happen to use your product or service and achieve the type of results they wanted or desired.
You need to let the rest of us know about it asap.
You can also, typically leverage that type of positive results into an interviewing opportunity! And that really adds to both your long term cred and pads your bank account as well. Look for opportunities (first) within your local market to maximize this under used marketing strategy and build outward nationally from there.
4.) Killer advantage # four: Another battlefield tested winner by the ultimate insiders (and therefore) a proven winner.
This all too often overlooked killer advantage, regarding a type of back door power testimonial is to acknowledge any type of “seal of approval” recommendations that your business, product or service has received from respected sources such as the “Better Business Bureau or any other clout wielding associations.
Can You Now Better Understand How To Attract Customers To Your Business Using Extremely Low Cost power Testimonials!
Again, these type of positive recommendations (power testimonials) add to you all important long term credibility.
5.) Killer advantage # five: And finally; whenever you can, make mention of any type of local and or (positive) media attention that you, your product and service has received from the media.
Whether it’s a local radio and or TV interview you need or if your featured in the Wall St. Journal etc. This type of big time coverage really boosts your cred.
Case in point; how many times have you seen this blurb mention by a savvy marketer; “As recently seen in the Wall St. journal and or the USA Today!
That my friend are five killer advantages to using really great testimonials, to create at least 25% more income now!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit. Because it will help you master your effective communication in marketing skills.
And help you create at least 25% more gross profit in the next 90 days or less. It’s a $97 dollar value and it’s free!
