How And Why A Little Strategic Charity Can Help Your Small Business Prosper! Part Two
So (hopefully) as you previously discovered in part one of this ongoing series, your resourced challenged small business or service, definitely needs to add a little strategic charity, coupled with some battlefield tested cross promotional strategies. Don’t you agree?
In part two (and beyond), you’re about to discover, how these type of under utilized marketing strategies, will definitely help you take your semi cash strapped small business and or service, to the very next level or two.
And do so, without your all too typical hit & miss type of bank account draining results, which ultimately cripple, if not bankrupt, far too many aspiring entrepreneurs. This doesn’t have to be the case for you, don’t you agree?
So Who Else Is Still Confused About How A Little Charity And Strategic Cross Promotional Strategies Can Definitely Help Your Resourced Challenged Small Business Make It To The Very Next Level Or Two?
Quickly picking up where part one left off. As you recall, an extremely marketing savvy, local women-s boutique shop owner, whose ideal, local female clientele, typically earns high five or six figure a year incomes.
And routinely socializes with other highly influential local women, who typically do the same. And because these local ladies, (who are in reality) the boutique store owner(s), ideal female customer, primarily because, they have a total lifetime customer value metric of at least, $8,000 -$12,000 dollars. Over the next five to seven years, give or take.
But unlike their major-local- competitors, who are all too willing, to flush a proverbial fortune down the drain, month after month.
Trying their very best, to generate, their all important, first time customers, and averaging an additional 500% in upfront, out of pocket cost, in order to do so. Ouch.
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So instead of going down that outrageously expensive rat hole. The marketing savvy boutique store owners, (and or) their professionally trained staff, started systematically reaching out to, struggling local charities, who definitely needed (and far more importantly!) want some type of ongoing help, with their quarterly and or annual fund raising efforts.
So the boutique store owner(s), initially offered the following three potential benefits to the charities and their female associates, in exchange for the boutique store owners continuous support.
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First and foremost, the boutique store owner(s) definitely want to leverage (parlay) their pro-active fund raising efforts, into some long term profit making opportunities. And not just be limited to, donating their extremely hard earned money and or time, to some deserving local charities.
1.) Potential benefit from # one: The charities will be allowed to raffle off, one of the boutique store owners, best selling designer handbags, which normally retails for $950 dollars or more.
And as along as the local women, who regularly attend, these extremely popular local fund raising events, join the boutique store owners opt in email/mobile marketing list.
They can enter the raffle, for just $150 dollars! Or if they prefer, (for whatever reasons) not to join the boutique store owners list, they can still enter the raffle, but it will cost them $450 dollars to do so.
And as long as the boutique store owner can strategically lead generate, they’ll gladly donate 25% of their front end profits to the charity.
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2.) Potential benefit from # two: Next, as long as the charity organizers, agree to personally introduce, the boutique store owners, to at least three other reputable, local charity organizations, within three weeks of the fund raising event taking place, and who definitely want ongoing help with their various fund raising efforts too.
The boutique store owners will gladly increase their donation percentage from the raffle, to 40%, (or X%) of the gross front end profits.
Because remember, long after the charitable fund raising and raffle event is over, the boutique store owner(s) will enthusiastically pocket 100% of the ongoing additional back end sales they consistently generate, from their follow up email/mobile marketing campaigns.
So the overall, long term value of their sales funnel, could potentially be extremely profitable. Don’t you agree?
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3.) Potential benefit from # three: And finally, the boutique store owners, who strategically cross promote, with a non directly competing-local- jewelry retailer. As long as the female charity organizers, also join the boutique store owner(s) opt in email list.
The very first time they bring a friend with them to the boutique shop, whose at least 18, the boutique store owner(s) will gladly do two things.
(First.) They’ll ethically bribe them, by allowing them to purchase any popular bottle, of one of their very best selling, 16 oz. perfumes, at their actual cost. (Second.) They will also -upsell them”, by allowing them to purchase, one of their most popular, $225 dollar bottles of perfume, for just $95 dollars!(Or X.)
No matter which benefit the charity organizers ultimately choose, you know they’ll be consistently, generating a ton, of positive word of mouth and mouse buzz, will they not? Ab-so-freaking- lutely!
This is how and why, a little charity and strategic cross promotional strategies, can and definitely will, help your resourced challenged small business, get to the very next level or two. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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