How Savvy Entrepreneurs Drastically Reduce Overhead So They Can Prosper! Part Three
As you previously discovered, in the first two installments, extremely savvy entrepreneurs, are definitely on a continuous mission, when it comes to discovering, some prove ways, for them to systematically lower their overhead,correct? Absolutely.
And often times, when they seek to help another, non directly competing vendor or two, this definitely sets the stage, for this to happen far more often. Don’t you agree?
In part three of this ongoing series, you will discover, a bare bones minimum, of at least two more battlefield tested ways, for them (and or you!) to do just that. Sound good?
So How Do Some Extremely Savvy Entrepreneurs Manage To Consistently Reduce Their Overhead Yet Still Produce Big Profits?
Before diving head long into part three.Just as a quick (yet) relevant aside. Way-(way back), when multi billion dollar Insurance conglomerate, Allstate was just getting started. Believe it or not, they used to have, some really tiny, one or two person, kiosk booths, set up in Sears selected stores across the country.
And they would merely leverage, some of sears daily adult foot traffic, (in their) most demographically advantageous locations,in order to initially build their business.It’s probably reasonable to presume, Allstate gladly paid sears some type of set monthly fee, for the privilege of being allowed to market their services to Sears customers.
Then again, maybe Sears owned Allstate out right, and or had a part ownership interest in Allstate at the time. I’m not totally sure what the entire deal was.
But it fits nicely, into the former DVD rental, distribution model, ultimately emerging, into the nation wide “Red Box” units you see today.
Savvy Entrepreneurs Constantly Look For Some Proven Ways To Lower Their Overhead! (Without Sacrificing Any Overall Quality!)
Case in point, although now that “Red Box” is pretty much established nationwide, and no longer needs help with it’s, front end DVD movie distribution. Their -initial- extremely humble beginnings, is a great launching point, for how, extremely marketing savvy entrepreneurs, can systematically lower their ongoing overhead, without sacrificing an ounce of overall quality!
Let’s go back, to when “Red Box” first initially came on the scene, as was aggressively looking, for some proven ways, to get their DVD rental booths, in high traffic, well established retailers stores.
Only, let’s use a -marketing reverse-, to demonstrate what’s still possible.Huh? Let’s say you’re (either)a regional supermarket chain, which hopes to eventually spread into several of the big city states. And or, you just want to remain, an extremely successful regional chain.
Either way, what if the supermarket chains executives, initially reached out to “Red Boxes” executives, (and or similar up and coming -potential vendor),and made the following offer.
Profitable Lead Generation Opportunities Are Always Just Below The Surface!
Red Box could place their booths in all of the chains regional supermarket stores, at no upfront cost, for the first 18-24 trial period.
Provided they agree to the following two conditions.
1.) Pre condition # one: First, since “Red Box’ doesn’t have to pay a single cent upfront, for in demand commercial lease space, (which) definitely helps booster their immediate cash flow position, right? So when they eventually go public within the next year or two. Their financial statements, will show a much stronger and robust bottom line.
Which will definitely help increase their initial per share offering.
As long as “Red Box” exec-s, agree to pay the supermarket chain, 10% of their daily gross profits, they don’t need to come up with any money upfront.
And once “Red Box” establishes itself, then they automatically convert to a pre -negotiated standard, monthly commercial lease, where they simply pay so much per month, to rent space from the supermarket.
2.) Pre condition # two: Or, “Red Box” exec’s agree, to let the supermarket chain, find other local, non directly competing vendors, who will simply add, one of their best market tested, lead generating offers, inside each DVD in “Red Boxes” inventory.
And those offers, will of course, initially contain some type of free drawing offer, so the local (and or) national vendors, can build their all important, opt in email/mobile marketing databases.
And they can start sending, both their unscheduled, ‘broadcast’ email alerts, plus, their ongoing,pre-written email follow up messages as well.(And if need be, some occasional direct snail mail post card messages too.)
Ever Notice How Some Of Your Very Best Marketing Strategies Are Pretty Straight Forward!
In reality, those non directly competing, local and or national vendors, are top joint venture (JV ) and or cross promotional partners of the regional supermarket chain, and or the retail chain(s) which are marketing savvy enough, to form such a strategic partnership with these vendors.
And the supermarket chain systematically generates, anywhere from 10-25%, of ongoing, passive back end income! Simply because, they understand how to help other vendors, like “Red Box”, save a few bucks up front, until they get their footing and have established themselves in the marketplace.
Meanwhile, the JV partner, non directly competing vendors, by inserting, some of their very best, market tested offers, inside the DVD’s, they’re able to inexpensively, build a massively profitable, long term sales funnel, for literally pennies on the dollar! Don’t you agree?
My friend, this is how, some of today’s savviest small business owners, and or start up entrepreneurs, are able to consistently reduce their overhead.Without sacrificing an ounce of quality! And how you (and I) can learn to do it too!Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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