How Extremely Savvy Entrepreneurs Make Really Big Money From Their List! Part Two
( And How You Can Too!)
Picking up where you left of in Part One. Your business can and will be light years ahead of your major competitors when you start strategically doing two things.
And rest assured,by systematically implementing these two critically important components, is what continues to separate, most extremely savvy entrepreneurs, from their would be competitors.
And it’s also, how they consistently go about, making a really big splash, in their chosen niche, even if they don’t initially have deep corporate pockets to begin with.
1.) Start systematically building your very own in house list opt in email/mobile marketing list.Or if you primarily market offline, you should definitely start systematically building your offline database.
If you’re temporarily short on creative marketing ideas, then by all means, sponsor a periodic, (weekly or monthly) free drawing of some kind.
Choose your 1st grand prize winner, and immediately notify your other 99% of the runner ups, of their extremely valuable secondary prizes, valued at x.
Joint Ventures Can And Will Dramatically Slash Your Traditional Upfront Advertising Costs!
Here’s the other proven marketing strategy, you definitely should pursue, because doing so, will lower your upfront out of pocket cost, but help you pinpoint your primary target market, for literally pennies on the dollar.
2.) Start strategically using low cost high impact joint ventures, and or cross promotions to create long term profits for peanuts! Those two simple strategies ( if done correctly and and consistently) will put you light years ahead of your competitors.
As you also previously recall from Part One. You found (after a little practice and negotiation) a small Mom & Pop printer, and a business round table group that meets once a month, and a weekly or monthly publication that sells both classified and display ads.
Basically your JV proposal included letting these three other cash starved small business owners use your free problem solving info products as either upsell products, in order to induce their customers to spend additional money, in order to receive your special free report or audio products as an added bonus!
Constantly Develop Your Lead Generation Skills And Everything Else Just Got A Whole Lot Easier!
For ex: suppose the on or offline newsletter/penny saver publication offered your free lead generating special report, or audio product as a valuable free bonus to any first time small business owner that upgraded from a one time classified add, to three pre paid classified and or two pre paid display ads etc.
( They’d obviously need to be open to inexpensively testing in order to discover which particular offer consistently produces the most sales.)
The advertiser would receive not only a special price discount incentive for doing so, but (1-3) additional free upsell bonus gifts (valued at X), (which either you) or your marketing savvy JV (joint venture) partners will gladly supply in order to continuously lead generate for peanuts!
Your JV partners will quickly discover they can get direct access to their specific niche market prospect, (lead) and save anywhere from 25-75% off their regular cost to do so!
Which means after (you) or they actually put a pencil to the numbers. They will discover that by allowing their top JV partners to strategically give away some of their very best, market tested how to problem solving info to their valued customer base, they can create a ton of, potential long term repeat business, and strategic alliances for a faction of the traditional upfront cost!
Which also means- that if (on average) they convert 43% (or more) of those new leads into long term repeat customers and or referrals! They can safely afford to allow their JV partners to really become more aggressive with their customer base, by using your free lead generating how to info products to get more money making power testimonials, upsell to more profits etc!
Once You Start Strategically Building Your List… Your Long Term Profit Potential Will Simply Explode!
So just to quickly recap. Let’s suppose that your offline small business round table organization has a newsletter and they sell both classified and display ads. Obviously they could use nice free incentive bonuses to offer to their potential first time and repeat advertisers!
So you arrange for them to offer your free how to (problem solving) lead generating info to their first time and repeat advertisers who either upsell from a one time classified or display add, to a special 3-6 month pre paid advertising special etc.
They could also use it as a free bonus to give to any new guest that attend a meeting and decide to join and pre pay 6-12 months of dues by either cash, credit card or money order!
In other words, as long as they don’t pay by check! They could use your (and other savvy marketers) free info goodies as a free inducement bonus valued at X, to drastically reduce their traditional expenses as a result of receiving bad checks!
As Long As Your Proven Lead Magnets Provide Value To Your Target Audience! (You’re Definitely On The Right Track!)
Hopefully, no matter what type of business, product or service that you have, you can see how you might apply the exact same, proven marketing concepts to your business/service in order to strategically grow your bottom line for peanuts!
Meaning- if you drastically reduce your upfront traditional advertising/marketing cost by 25-75%. You could then afford to do the exact same gross amount of business, but you’ll still gross a higher net profit!
Because you lowered your upfront expenses by a whopping 25-75% ! That’s why you simply must learn (and apply) basic proven on and offline marketing principles!
Make Sure That You Start Strategically Using Low Cost High Impact Bounce Back Offers….
As you recall from a previous post. If your struggling cash starved small business is currently (primarily) marketed offline. You must, (if you’re) serious about strategically increasing your long term profits, start using high impact proven, bounce back offers immediately.
For ex; as you discovered from a previous post. Just for a wildly vivid example. Let’s use Target department stores. On any giving day, a mere 3,000 rabid shoppers pass through the doors per day! (We’re not referring to the holiday shopping season by the way!)
What if Target were to start providing their daily shopping base, a extremely time sensitive ‘bounce back’ offer, where the shoppers save 20%, when they return within the next seven to ten days.
You Don’t Need To Be A Major Retailer In Order To Have Really Effective Lead Generation Strategies!
But when the shoppers enter Targets online free drawing,by joining their opt in email/mobile marketing list, for their chance to win a $15,000 dollar shopping spree! Plus a $1,000 universal gas card!
(Important note: The numbers used are merely for marketing illustration purposes only! Make sure you focus on, and grasp the overall marketing strategies and or concepts etc.)
They’ll automatically save 35% (or X%) off their next three purchases! And Target, and or major retailer X will start the process of building an extremely valuable asset, plus a potentially profitable sales funnel in the process, for a whole lot less than their major competitors typically do!
Don’t you agree? That’s how and why, extremely savvy entrepreneurs, (just like you!), are able to consistently earn huge profits, simply by building their very own lists.
Whether they primarily market on or offline. Any questions? P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
