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How This Major Email Marketing Mistake Is Potentially Costing You A Fortune!

So you are serious, (and totally) dedicated to succeeding online,correct? That’s good to hear entrepreneur. Having said that, are you currently building, your very own, opt in email list?

Because my friend, if some type of strategic email marketing strategies, are not a pro-active part, of your ongoing online marketing efforts.

Your realistic chances, of truly succeeding online, are practically non existent.

And the vast majority of the money, and other extremely valuable resources, you’ve invested in your online venture (to this point), are pretty much guaranteed, to not amount to much.Ouch!

Who would have initially thought, lowly email marketing, can and does play such a major role,right? Well it most certainly does.And, if you happen to be making, this all too common, major email marketing mistake, your online venture, could potentially be at risk!

So Who Else Wants To Discover A Major Email Marketing Mistake Which May Potentially Cost You A Fortune!

First of all, it really doesn’t matter, how you managed to get some of your visitors, to join one or more of your opt in email/mobile marketing list.

But, if you are consistently using any type of paid traffic methods, to get first time visitors, to either your state of the art, WordPress blog and or lead capture page, or to your website etc.

Then you’d better, be trying to build your list, while you do so.Otherwise, you’re literally throwing your hard earned money away!

And if that was the only major email marketing mistake, you were constantly making, that would bad enough. Typically, it’s what happens beyond, (after) a brand new subscriber joins one of your list, that can and definitely will, make all the difference.

Strategic Email Marketing Definitely Separates The Have From The Have Not-s!

So here’s the deal (cadets.) A subscriber, decides to join one of your list, the moment this happens, you need to be keenly aware of at least two things, which will definitely occur next.(Within a reasonable amount of time.)

1.) First: Your subscribers overall enthusiasm and passion for your offer(s), will never ever be higher than it is, the moment they initially join one of your list.

So you definitely need to start offering,(if you haven’t already), some type of extremely related low cost, “OTO” (One Time Only) front end offer.Sometimes this type of offer, is often referred to as a trip wire, and or a “self funding proposal” offer etc.

(See Internet marketing expert, and email marketing specialist Tim Alwell’s excellent instructional video embedded in this post,(above) where he carefully explains in great detail,(in less than six minutes) the “trip wire offer” concept.

 2.) Second: Gradually over time, your subscribers initial enthusiasm and passion for your subject, will definitely start to fall off.In which case, you’ll start to notice your ” email open rates, will start to decline more and more.

That’s why it’s critically important entrepreneur, (for you to constantly test), offering some type of low cost, front end “trip wire” offer to them, the moment they subscribe.

Or at best, make some type of low cost, front end offer, in your first or second,pre-written, autoresponder follow up sequence.

Otherwise, just like McDonalds taking advantage of their “would you like fries with that?” buying opportunity.Once their paying customer leaves the counter, it’s all but too late, to try and profit from any type add on/upsell marketing strategies. Because by and large, the fire of marketing opportunity, is nowhere near as hot, as when they initially bought.

Let Your Email Marketing Strategies Be The Workhorse It Was Definitely Intended To Be!

You see ‘how’ that works? If so, my friend, you have just taken a giant leap forward in your marketing career in general, and your Internet marketing career specifically.

So that’s the all too common, major email marketing mistake, you constantly see, far too many aspiring newbie marketers make! Hopefully your name, will no longer appear on that particular list. Any questions?

P.S.Now as is customary during this part of our show.

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2 Responses to How This Major Email Marketing Mistake Is Potentially Costing You A Fortune!
  1. Hi Mark,

    You do have to try for that instant sale to pay for your advertising or solo ad or whatever.

    You can do it on a redirect when people sign in, or on your Thank You page, or even in your first email.

    But, yes, you are right… gotta try for some kind of conversion pronto 🙂

    -Donna
    Donna Merrill recently posted…Listbuilding Quizzes To Interact With Your ReadersMy Profile


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