How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!
So have you noticed the sort of predicament, some extremely cash starved, entrepreneurs, often find themselves in? Over and over, and over, I ‘m sincerely sad to report.
Case in point, (they) just like you and I, realize and know, only too well, they definitely need to promote their business, products and or services continuously.
Unfortunately for them, they tend to rely far too heavily, on outrageously expensive, traditional advertising methods.
You know, (the usual suspects), like local newspapers, radio and or -local- prime time TV ads etc.
Or online, they initially tend to favor trying banner and or Facebook advertising methods.
And more times than not, their overall bankable results, are dismal at best!Ask anyone you know who happens to own any business and or service, taking this costly route, and see if, more of them than not, their results are less than stellar!
And that’s really sad!Because, with just a little (not much BTW!), marketing creativity, they could systematically convert their dismally performing ads, into some incredibly profitable, long term marketing strategies!
So How Do Some Extremely Savvy Entrepreneurs Consistently Manage To Generate Brand New First Time Customers For Literally Pennies On The Dollar! (And How Can You Learn To Do It Too!)
Case in point: Let’s take your all too typical, single location, retail appliance center.Even though they/you already know going in, outrageously expensive, traditional advertising mediums,just like the ones previously mentioned above, consistently produce dismal results at best!
For one thing, you have to constantly run, pricey -prime time- local radio, TV and or Sunday newspaper ads, before the general public even begins to partially pay attention to them, correct?
Plus, they typically also have to pay hefty monthly commercial leases, workers comp, salaries, plus the ongoing cost of on the floor sales rep salaries, plus their commissions of X! And they also need to keep and maintain a certain amount of available inventory on hand as well, correct? Absolutely!
And on top of all these constant ongoing, fixed and variable monthly costs! They also need to maintain plenty of heat in their facility, during the colder winter months, and air conditioning, in the traditionally warmer summer months!
And all the while, constantly turning (moving) their inventory, some of which, they pay some rather hefty ongoing financing charges on! So the longer the inventory remains in the store,(unsold!) the more expensive it is, and the more of a drain on their bottom line!
Once You Develop Your Entrepreneurial Skills They Can And Definitely Will Last You A Lifetime!
So let’s say, once the retailer runs their ad numbers, they discover, much to their dismay it typically cost them, anywhere from a low of $300 to a high of $650 dollars, to generate single lead!Ouch!
Meaning, they run twenty to thirty, prime time, 30-60 second -local- radio and or TV spots, in order to get X amount of brand new first time customers in their store.
And those X number of brand new first time customers, actually cost them somewhere (on a constant sliding scale), between the two figures provided above!
So no matter “how” much each individual, brand new customer actually spends on their very first visit, about 60-85% of the entire gross amount, just goes to cover the cost of the advertisements, and or ongoing promotional costs!Say what? Nod your heads cadets, because it’s true!
Lead Generation Can Be Costly And Or Effective! (The Choice Is Ultimately Yours!)
So what if there is a relatively simple, low cost, proven way, (and rest assured there most certainly is!), for this single location appliance dealer, to -not only- generate, some semi targeted leads, but do so, and save anywhere from 30-70% of their typical front end costs, while they do so!
Is that the type of proven information, which would be of benefit to them, you and or your major competitors!Is that a yes, or a yes!
Since the extremely marketing savvy, (and or soon to be!),extremely marketing savvy appliance dealer, definitely understands, and knows “how to” calculate, their ideal customers, total lifetime customer value.
They are extremely eager to dramatically lower their front end advertising/promotional costs by 25 -75% or more!While simultaneously increasing, (either) their on or offline database! Here’s an incredibly simple strategy for doing so!
Savvy Entrepreneurs Know There’s Always More Than One Way To Skin A Cat!
So they (you) look around, until they discover an extremely upscale, popular barbecue pit, and or a popular pizza/wings establishment.
And after having a few of the appliance dealers employees become regular customers of one of (or both of!) those fine establishments, the owner(s) of the appliance business, approaches the owner(s) of those businesses.
And the appliance dealer offers to sponsor (finance) two separate free drawings. One for local business owners and or service providers, and one for regular individuals, to either fill out an index card. And or go to a special lead capture page and enter their online contact information.
(Which primarily consistent of entering their first name and most reliable email address.)
They’ll purchase two extremely large punch bowls, mark one for local business owners to drop their business cards, and the other for individuals.
The business owners simply drop their business cards in one bowl, and the non business owners, simply fill out the index cards (supplied by the establishment.Or individuals may be directed to the barbecue pit owners special lead capture page. )
Small Business Owners Don’t Have To Think Small!
They simply print their first & last name, and their main home number, not the number where they work.And both groups, are entering for a chance to win, 50 free delicious buffalo wings, and two large cheese pizza, any toppings are extra.This is a $35 dollar value! And the four grand prize winners, (two first & second grand prize winners), in each category.
In other words, one business owner per month, will be that’s month’s grand 1st prize winner, and one small to mid sized business owner/service provider, will be that’s month’s second grand prize winner as well.
And the same for the non business owners.Meaning, one 1st & second grand prize winners on their side as well.
Here’s what both 1st grand prize winners get for entering the free drawing.They will win 50 delicious buffalo wings, and two large cheese pizzas, delivered directly to their place of business, and or delivered directly to their home, if they don’t happen to be employed at the time.
And these will be delivered free of charge, once a month, for the next twelve months! For a grand total of $420 (or X) amount of dollars!
Look at all the names (leads), this incredibly simple ninja marketing strategy will consistently generate!In part two, you’ll discover at least three more proven marketing strategies to piggyback off it.
Until then,is it starting to become clear, how some extremely savvy entrepreneurs, consistently generate, brand new first time customers, for literally pennies on the dollar! See you in just a little bit, in part two, okay?
P.S. Now as is customary during this part of our show.
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