How To Get Complete Strangers To Help Your Best Marketing Campaigns Go Viral!
So have you done any paid advertising of any kind lately? And have you attempted to scale your efforts?
Because if you have, you’ve no doubt, already discovered, it’s not, quite as easy and or as straight forward, as some of the highly visible guru and or gurettes make it sound, is it? 
Not quite.
On the other hand, given the choice, do you prefer strategic power marketing, and or paid advertising campaigns, to raise the visibility of your business, products and or services?
Truth told, I prefer to try and market my products and or services first, before resorting to any type of conventional, paid advertising methods.
The sweat equity approach is far more appealing to me personally, especially when you don’t necessarily have the really deep pockets, (and or connections) of some of your major corporate, (and or local) competitors.
And the other far more important factor is, practically no type of paid conventional advertising campaigns,(you and I will ever participate in),will ever go viral! (For lots of reasons beyond our personal control!)But your power marketing campaigns, have a much better chance of doing so!
Who Else Wants To Discover The Real Secret To Getting Your Potential First Time Customers To Help Your Best Marketing Campaigns Go Viral!
Sounds like an extremely tall order on the surface, does it not? And it would be, if you’re attempting, to get your conventional paid advertising and or promotional campaigns to go viral.
Seriously, when is the last time, you paid for some type of conventional advertising campaign, and without adding another nickel to it, the positive word of mouth and mouse viral buzz, lingered on for weeks after the campaign officially ended.
Exactly! On the other hand, let’s take a look, at how an extremely marketing savvy jeweler,(and or retailer) who, even though their current-monthly- ad/marketing (and or) promotional budget may be in excess of $25,000 (or X) dollars per month or more!
But rather than waste all or most of it, on dismally performing conventional advertising/promotoinal campaigns, instead, they will divert a certain percentage of it, into some battlefield tested power marketing strategies.
Effective Lead Generation Can And Will Definitely Lead To Some Potentially Profitable Opportunities!
Case in point, let’s suppose this extremely marketing savvy jeweler, picks out a local upscale hair and nail salon owner, (or both!) and offers to help build those entrepreneurs positive word of mouth currency, by investing a percentage of their monthly ad budget,in the following manner.
Picture this, a potential first time customer of the jeweler, is sitting in their favorite upscale hair salon, watching TV and socializing with all the other patrons, when all of sudden, out the blue, in walks the jeweler and or one of their top sales manager associates.
And they’re being followed closely by one of the areas, top catering business owners, and three assistant staff members! Say what?
They greet the owner, and now it’s becoming obvious to all of the customers in the shop, they are about to be treated to a gourmet style lunch, courtesy of the marketing savvy jeweler!Say what?
And after you tally all the over the top expenses (and extravaganza-s!), it’s basically a $1,000 dollar plus value!Which means it’s extremely great tasting-gourmet- food and beverages for everyone, (who) just happens to be in the shop at the moment.
Imagine the long term affect, this one simple marketing gesture of goodwill, will have on those customers going forward.You know once they get back to work or their own place of business, what (at least) some of the water cooler talk will be, correct?
Your Small Business Marketing Message Is Just Waiting For An Excuse To Go Viral!
Ladies & gentlemen, think about the long term positive impression, a great tasting gourmet catered lunch, once a month mind you, (on the salons traditional slowest day of the week),will have on those extremely loyal patrons of the salon owners.
But wait! Because this extremely marketing savvy jeweler, is just getting started! Case in point, the jeweler (and or) their on site rep(s), will pass out one diamond studded earring worth at least $200- $300 dollars per pair, to every customer in the shop, or who comes to the shop, while the catered lunch is being served!Say what?
Plus, they will also receive a two sided, extremely time sensitive gift certificate, which states, they can save 30 (or X%) off their next two purchases, within the next 90 days,give or take.
(Meaning you gotta inexpensively price test, to discover which time frame consistently produces the most bankable results!)
Also, if they bring any guest over 18 with them to the jewelers store, (within the stated time frame on the gift certificate and or extremely time sensitive discount coupon),whose isn’t already an extremely satisfied customer of the jeweler, they will automatically get the other diamond studded earring free!
Do you think that little maneuver will not only get, but keep those ladies constantly talking about,(both) the hair salon, and the jeweler! You so got that right!
And of course, side B of the extremely time sensitive gift certificate/coupon, will invite the holder to enter the jewelers outrageously popular free-list building– monthly drawing, for their chance to win a beautiful diamond studded necklace, valued at $2,500 (or X) amount of dollars!
Entrepreneur, would you (really) prefer to keep wasting your companies hard earned money, on dismally performing, and outrageously expensive traditional advertising, and or dismally performing promotional campaigns, or perhaps do a little inexpensive price and offer testing, with some good ole fashion power marketing. The choice is yours! Don’t you agree? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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