Lower your marketing budget percentage.
(And Add A Ton More Spendable Cash To Your Bank Account Now!)
As you previously discovered in part two of this explosive series on strategically lowering your marketing budget percentage.
You are probably sitting on a untapped goldmine of passive long term residual income.(Refer to the residual income formula post for all the exciting specifics.)
In part three of this series, you’re going to discover step by money making step, how to strategically (and inexpensively) leverage another expert’s knowledge and parlay it into some serious bankable income.
How To Dramatically Lower Your Upfront Marketing Budget Percentage! (And Still Make A Fortune In The Process!)
As you recall in part two of this series, you started looking for an extremely competent undergraduate (and or) recently graduate college student that majored in Internet marketing and or someone that has provable expertise in (both) SEO (Search Engine Optimization) strategies as well as social media capabilities as well.
And you offered to let them become (either) your low paid apprentice (or) if they had already graduated and desperately needed a job in order to start earning some type of income.
You were prepared to offer them the following long term (potentially) profitable apprenticeship type opportunity. You would be more than willing start them off at a rather meager (low end) salary,but for every bankable dollar their SEO rankings (and social media marketing expertise) brings in over some agreed upon starting point (baseline.)
You would JV revenue split with them 25-50% of the upfront generated gross profits, on top of their salary. However, you’d also like them (at some point) in the hopefully, not so distant future.
To begin teaching local adult education classes, (once per month) specifically aimed at other local struggling small business owners and service providers.
Now then, strictly for illustration purposes only. They could structure the classes as a three part introductory into all the basic fundamental concepts involved in proven (on & off page) SEO principles and strategies etc.
Say they charge $27 dollars per 90 minute class, plus an additional 30-45 minutes at the end of the power point presentation, for any & all additional unanswered questions etc.
Help Your Apprentice(s) Fill Their Bank Account And It’s Guaranteed They’ll Help You Fill Yours!
Here’s the real marketing twist to this powerful (proactive) education based marketing strategy. Let your apprentice keep 100% of all the upfront generated profits after you deduct your cost to advertise the classes and rent the room etc.
Plus, they’ll be able to offer a super upfront discount to any business owner that readily appreciates the value after class one and immediately wishes to pre – register for the two remaining classes. But instead of paying the current retail price of $54 dollars for the two remaining classes. ($27 dollars per class x two remaining classes = $54 dollars. A grand total of $81 dollars.)
Instead, as long as they pay with cash or credit card that day only, (of course they’d b using your website’s shopping cart and or paypal service) to accommodate any credit card sales. Until they get their own account setup.
They’ll receive a 40% discount,( which is a one time only “OTO” offer) which means it will only cost them $32.50 (that day only) for the intermediate and advanced SEO/Social media marketing classes.($54 x .60% = $32.50)
Again, let your rookie marketing apprentice (who) hopefully is now beginning to smell the real long term profit potential here!
They’ll gross another $32.50 per attendee! On top of the initial $27 dollars each attendee (minus) the advertising costs and room rental.
Of course,if any of the small business owners or service providers just happens to have access to a free or low cost room that they will provide for the classes, your apprentice will gladly reduce the price of the entire course to more than make it worth their while!
Here Is Where Your Apprentice Starts To Really Grow Up! (And Become A Certified Marketing Genius!(With Your Help Of Course!)
If your apprentice is worth their salt! Before the entire three part introductory series is over, they should be approached by some of the attendees (small business owners)about hourly, weekly or monthly personal or group one on one power consulting opportunities.
Here’s a simple pricing structure your apprentice can begin testing. They can inform the attendees that (currently) their one on one personal consultation fees are $150 dollars per hour or X.(They’ll need to test!)
But every person that signs up for all three classes in the series, (automatically) qualifies for a special (lifetime) VIP consulting fee discount price of just $97 dollars per hour (or X.)! With a minimum of the first three hours purchased in advanced!
So they’ll gross (either) an additional $150 per hour (or X) or they’ll gross $291 dollars per potential new consulting client upfront! ($97 dollars PH x three hours minimum purchased upfront = $291 dollars.)
(Not be for a person that was previously pounding the pavement and constantly floating their resume!)
Again, you’ll let them bank 100% of that as well! You’ll see why in just a second. But for now, let’s quickly run through the math.’
You’ve taken some totally unsophisticated (green as grass) college student and or recent grad student. Who to this point, has probably been doing all the traditional frustrating stuff to find a job, like going on countless dead end interviews.
And you finance them (hopefully temporarily) upfront to put them into a long term position to earn some serious income, in at least four additional ways, that a staggering 99% of them would never have figured out on their own!
1.) They teach low cost introductory SEO and or effective Social media marketing strategies (primarily Facebook marketing strategies) that help local small business owners and service providers maximize profits.In a three part series. A.) Class one -Introductory B.) Class two- Intermediate C.) Class three – Advanced.
2.) You teach they how to strategically use upsells (aka) add on sales to sell the two additional remaining classes for at a 40% discount (after the first class) and bring in even more spendable cash now!
3.) You teach them how to strategically leverage (both) the attendees of the classes contacts by getting one of them to find or donate a meeting room (or unused co-op advertising) space to advertise their classes and save money on both on room rental fees and upfront out of pocket costs for advertising.
4.) You also teach them how to create a 300% increase in paid upfront consulting fees by (ethically) bribing every attendee that purchases all three classes upfront, they automatically get a special VIP lifetime discount hourly consulting fee price of $97 dollars per hour (or X.)
Provided the attendee buys the first three hours upfront and pays by either cash or credit card only! Then each additional hour they purchase from then on, they pay your super discounted rate of X. Or….?
Now Then Let’s Finally Talk About The Really Sophisticated Stuff! (After All This Is Where The Really Big Money Truly Is!
Of course you already realize that 98% of the people (meaning) your potential apprentices will never ever get this far! And that’s okay!This is only for the tiny two percent.
And the other thing you’d better readily accept (upfront) is this, at least 98% of the students or recent graduates that you speak with (interview), will absolutely have an employees mind set and will not be able to grasp the powerful (long term) potential money making opportunity being presented to them.
That being the case. Here’s the real kicker (and) the all important, “what’s in it for you?” factor. The real reason why you’re going to allow your apprentice to keep 100% of all the upfront profits that these local classes will generate is this.
After they get their feet wet,you’re going to slowly start letting them finance 100% of their upfront out of pocket expenses. Plus, they will offer every attendee (small business owner) that they consult with the opportunity to JV revenue split with them!
Meaning- the attendee (small business owner) will pay your apprentice on a sliding scale of 25-50% of every dollar generated over their agreed upon starting baseline amount. As opposed to paying them by the hour to consult.
Every time the small business owner refers at least one new customer that takes all three classes and buys at least three hours upfront and or one hour at their current hourly (non VIP) special rate.
That business owner will now JV revenue split at 25% gross profits instead of 50%. What do you think the small business owner would rather do? Give up 50% of their increased gross profits or (simply) share their good fortune with another local small business owner or two.
Plus, for originally setting this budding entrepreneur up, they will now start performing your SEO and or social media marketing strategies for free!
But here’s the real kicker. They agree that if (or when) they decide to move on (or branch out) on their on. They’ll go back to the college and share their success story of how their currently earning a high five figure and or six figure income, without hustling a resume and or going on countless, time consuming (dead end) interviews!
In short, they agree (in writing) that before they move on, they will actively recruit five to six new potential apprentices to start training to eventually take their place.
Of course they’ll retain a 10% residual income fee. But hopefully, you can really appreciate how you can use the expertise of a local professional and dramatically lower your marketing budget percentage, while simultaneously increasing your long term gross profits. No matter what your particular niche is.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free small business marketing idea kit series.
In order to improve your effective communication in marketing skills. It’s a $97 dollar value and it’s free!
