Email Marketing: Why It Is The Real Workhorse Of Your Online Presence!

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Email Marketing: Why It Is The Real Workhorse Of Your Online Presence!

So (please) be extremely honest here! How many times, over the years, have you (unfortunately) seen, this all too familiar scenario play out(over and over) entrepreneur.

An already struggling, and semi to severely cash strapped, small business owner, and or service provider.

They are literally forced, to either decrease, or eliminate altogether, certain parts of their traditional advertising campaigns.

Simply because they were not profitable enough to continue paying for them! Probably a lot, correct? (I take it that was a begrudging yes!)

On the other hand, even if cash becomes extremely tight, with a proven, email marketing strategy in place, this can help them wither the temporary storm, as they and other local small business owners try to sustain themselves.

Don’t you agree? Good, because this particular post, (will hopefully) demonstrate to you.

How and why, strategic email marketing campaigns, without a doubt, are and definitely will continue to be, the real workhorse of your on and offline presence!

So How In The World Can Low Cost High Powered Email Marketing Seriously Be Considered As The Real Workhorse Of Your On Or Offline Presence?

Let’s start off with a few simple (real world) examples, then you be the ultimate judge. Fair enough? Case in point, let’s say you (and a really close friend/associate) start your residential painting service.

(And as of right now, (sincce you’re just starting out), you don’t currently have a reputable, paid email service provider of your own just yet.)

So initially, you’re going to primarily, target residential homeowners to begin with, and if your local market place warrants it, you’ll enthusiastically expand your target market from there.

However, rather than try and go the traditional route of purchasing a thousand business cards and placing various paid ads, in the local pennysaver, and other local business related publications etc.

And throwing your extremely limited dollars all over the place and hope for the best!

Instead, the two of you decide to (initially) help get the word out, you will use as much sweat equity, ninja style, low cost guerrilla marketing techniques and tactics as you possibly can.

This way, you can and in all likelihood will, generate a gross upfront profit sooner, then later, by holding down all unnecessary expenses, as much as possible.

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Business Email Marketing Is An Extremely Versatile Marketing Tool To Be Strategically Utilizing! (As Often As You Can!)

So the two of you (initially) approach a couple of locally owned, non franchised hardware store owners, where you will be (hopefully) doing anywhere from 85–95% of your business, in terms of where you will initially attempt to purchase most of your must have basic supplies!

And you initially make the following proposal to the owner(s.) Or anyone they think might be sincerely interested, which they’re willing to refer you to!

You offer to paint, (either) the outside of their store(s), (if it/they happen to need it), or their main residence, or any rental or commercial property they at least have a 50% ownership in! (Or more.)

And you’ll gladly do it at cost, provided the hardware store/ business owner has a paid, reputable email service provider, and an active email/mobile marketing list! Or if they have a regular offline database of current paying customers. And you’ll do it for just 15% above your actual cost, provided they agree to give you a video testimonial as well!

Outrageously Expensive Ad Campaigns! Or Strategic Email Marketing! (The Choice Is Truly Yours Entrepreneur!)

This is your first initial offer to them! Otherwise, any other local business owners, the hardware store owners refer you to, so you can make the same offer to them!

You will gladly honor your offer to the referring hardware store owner, by painting whatever they may eventually need painting, and do so, for just 10-15% above your actual cost.(Once you complete,) at least two retail priced local projects.This way, you’re not losing a ton of money, honoring your prior commitment(s!)

Here’s your alternative offer. (To any and all interested local business owners!) You wish to set up a huge display sign in the hardware owners store, and offer a free drawing, for homeowners only!

Where they can get their entire (residential) home painted, for just the cost of the paint, plus 15% above your actual costs!(And the hardware store/business owner, will drive their daily foot traffic directly to their WordPress website/ blogs lead capture page and or sign up form.

This way, the participating business owner, can continuously build their opt in email/mobile marketing list, for literally pennies on the dollar!

Strategic Email Marketing Can And Will Be The Springboard Into Some Long Term Profitability!

The hardware store/business owner(s) will, both pick and gladly announce the monthly winners, from June through late September! And mention it, both on their website and or blog etc.

Here’s where the fun (and potentially) profitable really begins!  Since only one homeowner can win the grand prize each month, correct?

That means, every month, for the next three to four months, the remaining 99% of monthly entrants, will be notified, via good old fashioned email, they have won an extremely valuable, time sensitive second prize!

First, the participating hardware store/business owner, will offer all the entrants, an extremely time sensitive discount coupon (of some kind) to their business/service.

And they will also direct the second place winners to call your painting services direct line asap! In order to save X% off, (either) the outside or inside painting of their primary residence!

And as an extra unannounced bonus, if their primary residence job is over X, you’ll do an additional inside room, for your actual cost, the moment they initial and finalize the necessary paper work!

In part two, you’ll discover even more! But for now entrepreneur, are you finally starting to appreciate, “how” strategic email marketing, is considered the real workhorse of your on or offline presence! Say yes!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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