Email Marketing: Five Little Known Tips Your Major Competitors Probably Don’t Know About!
Entrepreneur, maybe it’s a good thing, some of your major competitors, don’t take, their high powered, low cost email marketing opportunities serious.
After all, they don’t seem to appreciate how consistently emailing their list, their current or specific, problem solving blog posts, can help increase targeted traffic to their WordPress website and or blog.
Without having to rely solely on (highly competitive) search engine traffic.
And help improve their relationship with their subscribers.
And how freely sending valued added email messages, actually helps fuel trust and eventually generates more sales over time, for literally pennies on the dollar.
And any time they want to reach out and communicate value to their subscribers, (for literally pennies on the dollar),all they have to do is write a benefit orientated email/text message, (or a series of email/text messages) and they have just taken a giant step towards doing so!
A percentage of your major competitors, simply don’t see and or appreciate, the short and long term profit potential, of having a strategic email marketing plan.
Which probably explains why, they have little or no clue, about the five little known email marketing insights, you are about to be exposed to!
Some What Are These Five Little Known Email Marketing Tips Your Major Competitors Are Probably Clueless Les About!
First of all, rest assured, there are far more than five potential email marketing tips, at least some of your major competitors are probably clueless about it!
However, these five proven tips, will definitely help you out promote them, for literally pennies on the dollar, because they are so darn easy and non expensive, in order to consistently implement!
And because some of your major competitors, see a strategic email marketing plan, as some type of periodic inconvenience at best!
Ladies & gentlemen, there’s your opening, to do right by your market place, by not taking your email marketing opportunities for granted.
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Here are the five little known email marketing tips, you can and definitely should be aware of, because implementing these insights, will have a positive impact on your businesses bottom line! And a not so positive benefit, on your competitors bottom line, that continue to ignore them!
1.) Little known email marketing insight # one: Ladies & gentlemen, you know your all important “Call To Action” (CTA) command, which should be a main stay component in every type of commercial email/text message you send! Guess what?
Since some of your opt in email subscribers, voluntarily choose to turn off their fancy html feature, in order to receive plain text only!
Entrepreneur, that’s why the extremely savvy insiders, routinely conduct A/B split testing, to determine “if” their plain text, or fancy html “CTA” button, generates the most clicks!
And once they discover their answer, roll out their inexpensive discover to their entire list! Provided of course, they establish a definitive winner!
2.) Little known email marketing insight # two: Get this; a staggering 69% of opt in email subscribers surveyed, they delete email messages, which aren’t mobile responsive!This is starting to become a huge issue and will only continue to do so!
Entrepreneur, is that not reason enough, to go with a paid, state of the art email service provider, which is industry leading in tons of relevant categories!
Ladies And Gentlemen Email Marketing Will Definitely Continue To Evolve! (So Your Business Had Better Be Evolving To!)
3.) Little known email marketing insight # three: As you read this blog post, at least 48% of the eyeballs reading (both) you and my email messages, are doing so, on some type of mobile device! Not a desk top computer!
And the trend is only expected to continue upwards!So if your messages aren’t mobile responsive, at least half of them not only won’t get read!
A certain percentage of your subscribers, will unsubscribe!
4.) Little known email marketing insight # four: Get this, of those surveyed, 64% of the final decision makers, readily admit, they read their emails on their mobile devices!
Which means, your paid email service provider, better be offering mobile responsive service! Or else you’re losing and have definitely lost money, because your providers services, isn’t up to date yet!
5.) Little known email marketing insight # five: And as if that wasn’t enough bad news already! Recent statistics (clearly) indicate, only a dismal 11% of email templates, are mobile responsive!
Any body for continuously losing money, because their paid email service provider, it’s remaining current!Hope not!
Bonus tip/insight: Ladies & gentlemen, according to recent statistics, a staggering 75% of cash starved small business owners, and or service providers who participated in the survey, (get this!) Even if they were currently using, (either) some type of free, and or paid email service provider.
They were not currently utilizing any type of pre written autoresponder follow up series of any kind, to inexpensively convey value to their opt in subscribers!
But they’re more than willing to spends thousands, or tens of thousands of dollars, on outrageously expensive, glitzy, bank account draining “image ads!” Which do nothing more, than pad the bank accounts of fancy ad agencies!Say what? Nod your heads cadets, because it’s true!
Well, there you have it ladies & gentlemen, five little known email marketing tips, some of your major competitors, probably are clueless about!Any questions? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
Great points! I am seeing, go mobile or go home. Or, go with a state of the art – as you note 😉 – well-known email marketing company to better service your readers. I keep things short and sweet. A few lines. A link. My readers are increasingly mobile so my emails are more mobile friendly and so are my blog posts. I also keep emails to a minimum. Some bloggers send ’em out many times a day. I’m about 2-3 emails weekly. Just works better for me 😉 Thanks for sharing!
Ryan
Ryan Biddulph recently posted…10 Blogging Limiting Beliefs You Must Kill to Succeed
Awesome Ryan!
Thanks so much for stopping by an sharing your thoughts!
Yea my friend, like it or not, once again, technological change
is demonstrating, who is really king!
So we either adopt or be left behind, and forgotten about, just like cassette tapes and walkmans!
Writing those words are so yesterday, are they? LOL!
Today’s savvy email marketers, had better be using mobile responsive email service providers
or else!
Thanks for taking the time to stop by and share your thoughts! I definitely appreciate it!
Mark Newsome recently posted…Email Marketing: Five Little Known Tips Your Major Competitors Probably Don’t Know About!