Why Waste A Ton Of Money On Expensive Advertising When You Can Power Market Instead!Part Two
So as you recently discovered in part one,(of this) ongoing series.
Especially when it comes to small business owners, and or professional service providers.
In most instances, your purposes, will be much better served, by some form of strategic power marketing!
As opposed, to simply throwing you hard earned dollars, at outrageously expensive advertising! Don’t you agree?
So in part two, you are about to discover, at least two more, underground, non traditional marketing/promotional strategies, these two extremely marketing savvy realtors, can and should do!
In order to create some long term, positive word of mouth & mouse buzz!And further separate themselves from their major competitors!Let’shave a closer look, to see exactly “what” it is, they’re up to!Shall we?
Ladies And Gentlemen Do You Prefer To Waste Tons Of Money On Outrageously Expensive Advertising?
(Or Use Some Strategic Power Marketing Instead!)
So picking (right up) where part one left off. You have this incredibly marketing savvy, (husband & wife) local realtor team. And they specialize in in the upscale, residential single family homes, which typically sell, anywhere from $500,000 dollars and up.
And now, they want to invest part of their commissions, in generating even more (bank account filling) power referrals, without having to rely, on some of the traditional old school methods, like “asking” their current customers, who they know, wants to, ( either) buy or sell a home and or investment property etc.
And running outrageously expensive, traditional advertising campaigns, plus constantly working their various social media sites!Which they will definitely continue to do!Because those methods, less their continuous time investments of course, are a lot less time consuming and expensive!
Effective Lead Generation Strategies Are Typically Less Expensive Than Traditional Advertising Methods!
Here’s the next, relatively inexpensive way, the extremely marketing savvy realtors, will generate some long term, positive word of mouth & mouse buzz!
About three weeks before the power couples closes on their $975,000 dollar dream home.The wife of the realtor, will contact the wife of the buyer, and find out, which local (upscale) women’s clothing store, (if any) the wife (and her inner circle)prefers to shop at!
And she’ll send her link, to view some rather pricey dresses.And ask her, if she could purchase any one, that cost $750 dollars or less.
But purchase it at the clothing retailers actual cost. Which one would it be? And the same for a designer hand bag, that typically cost $500 dollars or less!
The Right Lead Magnets Can Definitely Be You Or Your Major Competitors Springboard To Some Major Profit Producing Possibilities!
She’ll ask her to make a choice, and let the lady realtor know asap! Unbeknownst to the new home buyer, once she and her husband (and two high school age kids), actually take possession of their dream home.
In her closest, (much to her surprise), she will discover, the exact dress hanging in there!
Along with a sealed envelope!
Plus, on the floor of the closest, she’ll also discover a fancy gift wrapped box!And inside, (guess what else) she will discover!
Traditional Advertising Campaigns Do More Than Just Drain Your Bottom Line!
That’s right, the designer hand she chose,(provided that particular one is still in stock!)
Along with a short “welcome” brand new customer note from the retailer clothing store, with ten date stamped “gift certificates” for her pass out, (before) they expire, among friends, family members, in laws, relatives and or co-workers/employees etc!
Plus, there will be an extra one, with their name on it, to bring a brand new potential first time customer with them, to retail clothing store, by a certain date, and save 30% off their very next purchase, just for doing so!
And just for joining the retailers opt in email/mobile marketing list, they automatically save an additional 10% off their very next purchase!La-D-Da!
Thank Goodness Some Of Your Best Advertising Tips Are Very Similar To Guerrilla Marketing Style Promotions!
Two things entrepreneur: First.) This upscale female clothing store owner, will definitely be sure, their (high profile) lady realtor, repeat customer, always gets access to their very best clothing, shoes and or accessories!
By routinely selling them to them, either at their actual cost! Or giving them certain items for free!
Because this high profile, (influential) female realtor, is a walking/talking billboard for them!And serves as an inexpensive lead magnet,for literally pennies on the dollar!
Second.) Occasionally, they’ll also sell the realtor, (and their staff) certain extremely popular items, (like) fancy designer hand bags, gloves and or bracelets etc.
So the realtor can give them away as powerful, “word of mouth & mouse” gifts, to their current and or past customers etc!
Your Positive Viral Word Of Mouth And Mouse Campaigns Can Generate Some potentially Profitable Long Term Marketing Leverage!
Ladies & gentlemen, do you see “how” this type of, strategic power marketing, definitely beats the pants, off of outrageously expensive, traditional advertising methods!
Say yes! In part three, you’ll discover the very next level or two! So please stay tuned! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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