(In Your Bottom Line!)
So how many times, have you read about the gurus, supposedly making a fortune, using some form of opt in email marketing strategies?
Yea, it seems like, practically every time you turn around, some guru or guruette is bragging about, (either) their individual success with some form of email marketing, and or mobile marketing success etc. Right? 😀
Or they’re aggressively promoting some relatively impressive, video testimonials, from various customers/students, that have followed their expert advice,(to some degree or another), via some type of relatively expensive and thorough, paid course and or coaching program etc.
Either way, they’re suggesting and or out flat out implying, with their paid expert advice/continuous ongoing coaching, and their newly launched “Email Marketing Secrets Revealed” info product and or service, the hidden, little known secrets, of email marketing success, is practically assured!
Not so fast!There’s a flip side and far more practical approach, to this evergreen subject as well.
So Who else Wants To Discover How Some Strategic Email Marketing Can And Definitely Will Make A Profitable Difference!
Before for digging in, entrepreneur, this post is not necessarily about how you or I, can consistently obtain guru like email mail marketing results! (With the aid of one of their paid info products and or services etc!
Instead, it’s about how and why, (both) you I, no matter what type of business, product, and or service we may currently have, definitely need to be benefiting from, some type of low cost, high powered email marketing campaigns!
Even if, you don’t currently have any personal use, of any type of paid, email mail service provider. Case in point: Let’s see “how” an experienced, and extremely well respected, local residential real estate broker, (with say) 15 plus years experience, selling homes in the mid to high level six figure range.
How, (both) she and her extremely detailed orientated staff, might strategically use various long term, opt in email/mobile marketing strategies, to create (both) some multiple streams of income opportunities, and some potential, long term joint venture possibilities as well!
How And Why Having Your Very Own Opt in Email Marketing Lists Definitely Makes Sense!
So after 15 plus years of dedicated service, to their local community, this experienced, residential real estate broker, is an expert, when it comes to helping, (both) financially qualified couples and or individuals, purchase, and or sell, their residential properties.
And over the years, as both she and her staff, have also managed to become, Internet marketing savvy as well.
Because they constantly invest in their respective, on and offline marketing educations.And as a direct result, her mobile responsive, (state of the art), WordPress blog’s various, market tested lead capture page(s), has allowed her, (to date) to create and maintain, various opt in email lists, that total 6,577 VIP subscribers.
(With just a little spillover, because some of them are on more than one particular list!)
Effective Email Marketing Strategies Don’t Just Lower Your Cost!
And those subscribers, are basically segmented, into five various lists.(A.) Eager first time home buyers, looking for expert guidance, on “how to” purchase, the very best home their current incomes can qualify for!
(B.) Various potential home buyers, with less than grade “A” credit status!And they definitely need expert help, on how to buy a home, when conventional bank and or credit union financing, is simply not currently available to them.
Your Very Own Database Gives You More Options For Future Lead Generation And Alternative Marketing Possibilities!
And she has various pre written, sequential follow up messages, about once a week, to keep her subscribers, in the know!And her various products and services, at the top of their lists!
(C.) She has a list of individuals, that specifically want to be made aware, of any recently foreclosed (bank repossessed) property listings, both the broker and her agents come across, with specifications, they provide via a form on her WordPress blog.
(D.) This lists of home owner subscribers, who specifically want to be made aware of, any and all, online 90 minute webinar, Q & A sessions, she and or one of her qualified agents normally does, at least once per month.
(E.) And finally, she has a list of VIP subscribers, that specifically wants to be notified, whenever one of the brokers (joint venture)JV partners, is running some type, extremely time sensitive special promotion and or offer etc.
Or if they happen to be hosting, a free or paid webinar, on or offline, (local) workshop type of promotional event etc.And subscribers of lists (D.) And also subscribers of list (E.)
Strategic Cross Promotions And Or Joint Ventures Are Lot More Potentially Lucrative When You’ve Got An Established Email Marketing Plan In Place!
So imagine this particular scenario.The extremely marketing savvy residential real estate broker, makes various arrangements, with some of the top vendors, in the local area, that provides, various home owner, home buyer products, and or services.
So she’ll gladly send a few or several un unscheduled “broadcast” email messages, to a segment or two, of her opt in email/mobile subscribers, “alerting” them to, an extremely time sensitive offer, the landscaper, looking to land new clients, for the summer. And they’re looking to fill their summer schedule asap!
Or, they may be sending a time sensitive offer from a reputable carpet cleaner, who (again), looking to land some brand new first time customers, and in order to do so, they’re offering any of the brokers subscribers, a two for one special!
They will do any one room of the customers choice, at just 10% above their actual cost, and the second, larger room, for 35% off their normal retail rates!
Ever Notice How Really Effective Lead Generation Strategy Helps You Create Multiple Streams Of Income!
And of course, in order to get direct access to brokers, (hard fought) email mail /mobile marketing subscribers list, the various local vendors, will gladly agree to provide their services to the broker, either at their actual cost, and or free!
This is a great, potential lead generation strategy for budding entrepreneurs, to power network with the (local) influential entrepreneurs, (like the broker), to help them grow their businesses, and or services etc.For literally pennies on the dollar.
Don’t you agree?Entrepreneur, that’s why, you and I definitely need to be using, some type of strategic email marketing strategies.Any questions? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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Great post on email marketing strategies that can make difference…thanks for sharing this post
Thanks Vivian!
I truly appreciate your extremely kind words
of encouragement!
Thanks so much for taking the time
to share your thoughts.Thanks!
Mark Newsome recently posted…How Some Really Simple Email Marketing Strategies Can Make A Big Difference!Part Two