How Really Savvy Small Business Owners Jump Start Their Profits From Scratch!Part Two
After reading part one of this ongoing series.
(Entrepreneur), has it, or is it, finally starting to dawn on you, some, certainly not all, extremely savvy small business owners, and or service providers, literally have, various untapped assets and or resources, they’re not fully utilizing and or currently taking advantage of.
(Like) their current customer/client bases, they can and definitely should be using, to help them gain even more market share.
For literally pennies on the dollar.
Has that not occurred to you? Stop and think about it for (just) second.
Any business owner and or service provider, that invests (either) their hard earned cash, and other extremely valuable resources, in order to build their and maintain they’re incredibly loyal customer/client base.
That are probably, (at best) only receiving a one to one return on their investment.Let’s see “how’ they can consistently generate multiples of that, simply by adjusting their creative thinking.
So Who Else Wants To Know How Some Extremely Savvy Small Business Owners Literally Jump Start Their Profits From Scratch?
(And How You Ca Too!)
As you recall in part one, an extremely marketing savvy,(local) and highly influential CPA or law firm, aggressively approached, a local jewelry store owner, and offered, (in essence), to become their 24/7, walking, talking billboard. 😀
In exchange for the jeweler,(initially) selling the managing partners of the CPA or law firm, and some of their spouses, and or their live in significant others etc; about $80,00 dollars worth of (extremely) eye catching bling, for the jewelers actual hard cost of about $39,000 dollars,(or X) plus any and all applicable taxes & fees etc.
With the theory being, because (both) the managing partners, their spouses and or, live in significant others, routinely socialize with and or, are related to, local doctors, lawyers,other CPA’s, high earning outside sales reps, judges, assembly, and local members of congress, the vice president marketing directors, CFO & CEO’s etc.
All of those high income earning individuals, along with their, (constantly growing) personal, and or professional inner circles. 😀
When major holidays, birthdays, graduation, Mothers, Valentines & Fathers days roll around,retirements, and or wedding anniversaries roll around etc.
And they want to purchase some really nice jewelry, for the above mentioned individuals, it’s definitely to the jewelers benefit, if they can, (either) send all these individuals, special VIP email (and or) text message alerts!
About private, “closed to the general public” sales events! And or, special weekend only, sales “bring a friend”events notices, correct?
Ever Notice How Some Of The Most effective Small Business Marketing Strategies Grow Directly Out Of Other Proven Strategies?
So this time, let’s do a (marketing) reverse, and see what, (if anything) actually happens!Huh? In stead of the CPA firm being the marketing aggressor.This time, let’s say, it’s the extremely marketing savvy jeweler!
They approach one of the most influential, (local) CPA or law firms, and offer to initially let the top managing senior partners, and their spouses, and or live in significant others, purchase up to $10,000 dollars worth bling each, (per year!) for the jewelers actual hard cost!For life!
Provided, the CPA or law firm does two potentially advantageous things!
1.) Condition # one: First, each year, the managing partners, pass out special two sided business cards, to all of their employees, directing them to enter an exclusive, special free drawing,(just for that particular CPA or law firm), and the jeweler will have at Xmas time, every year, so at least two of the CPA’s non upper management staff members.
One male and one female, get a chance to win his and her,$5,000 dollar Rolex watches!Entrepreneur, do you think the annual free Xmas drawing, will get the tweets, Facebook, Instagram and Pinterest accounts hopping, or what?
(You got that right!
)
Your Extremely Well Developed Entrepreneurial Skills Are The Creative Lines Of Credit You Can Never Max Out!
2.) Condition # two: Second, the CPA firm, will specifically segment all of their current customer/client base, that owns their own small businesses, and or services etc.
And they will contact these owners, letting them know, (the CPA or law firm), has made a special arrangement with this particular jeweler.(And or major retailer.)
And for an extremely “limited time”, they (meaning) the small business owners, and or service providers, can purchase any one piece of (extremely) eye catching jewelry, for the jewelers actual hard cost!
With absolutely, no “minimum purchase requirements” necessary!Provided, the owners are, (either) on the jewelers, VIP opt in email, and or mobile marketing list, at their time of purchase!
Ladies & gentlemen, with this one particular, market tested strategy alone, can you see how, by allowing the CPA or law firms business owner customers, and or clients, enjoy benefits like this!
Those entrepreneurial minded individuals, won’t hesitate, to spread that jewelers generosity, both on and offline!24/7! 😀
Effective Lead Generation Opens Doors You Don’t Even Realize Are There Yet!
Think about it! When they’re dinning -highly influential- local guests! Attending local sporting events together, (like) the annual, charity golfing event!
Or when they’re skiing or camping together! And let’s not forget, when the lady spouses, and or live in significant others, go to get their hair and or nails done! 😀
And they come strutting in, showcasing that $5,000 dollar, diamond studded necklace and those, (extremely) eye catching, diamond studded earrings, which normally retail for $400 dollar apiece!
And these ladies, got everything, for just $2,200 dollars! With extremely flexible payment terms to boot! Hello!
Entrepreneur, “what” pray tell, do you think, the other ladies, of similar, (or even greater) “financial” means, will definitely want to know!Bingo!
Don’t Just See Your Small Business Aspirations For What And Where They Currently Are! (Also See Them For What They Will Eventually Become!)
Before heading even deeper, into part three. Ladies & gentlemen, are you finally starting to appreciate, how some of today’s savviest small business owners, and or service providers, can literally jump start their long term profits!
Starting from scratch!(And by scratch, it just implies, doing so without spending a ton of money, on outrageously expensive, conventional means, to try and generate, brand new first time customers, and or clients etc.)
Say yes!Great! See you in just a little bit in part three!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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