How Really Savvy Small Business Owners Jump Start Their Profits From Scratch!
(And How You Definitely Can Too!)
Do you think, most small business owners, and or service providers, really give much thought, to all of the untapped resources, they technically have access to, and or control of?
For ex: how many of them, do you think, have ever seriously considered, just how valuable, their goodwill is, towards their customers, patients and or clients etc.
And sadly, most of them focus, 80% or more of their readily available assets and or resources, on constantly paying retail, to generate those all important, brand new, first time customers and or clients.
Meaning; they’re quick to allocate their cash, to initially generate brand new first time customers, when they could (instead) initially barter and or leverage, some other equally valuable assets first!
Watch how this extremely marketing savvy CPA firm, might leverage their current customer/client base, to help further build their practice.
How Do Some Small Business Owners And Or Service Providers Jump Start Their Profits?(Starting From Scratch!)
So here’s this local, rapidly growing, (high powered) CPA firm, (and or) law firm, that currently has 1,300 local, individual customers and or business clients, and 75 total employees.
Entrepreneur, that alone, is more than enough potential barter, for them to attract and form, various strategic alliances,to help them grow their practice by leaps and bounds.
Case in point. Whenever you have an extremely robust, local professional work force, of 75 individuals, 45 of whom, consistently earn mid to high five and six figure incomes annually.
Do you think, at least some of them, and their personal and or professional inner circle members, (that earn similar annual incomes),aren’t sincerely interested in owning, some really nice looking jewelry too!Oh yea!
And do think, they may also (possibly) have spouses, (live in significant others),kids,brothers, sisters, in laws, parents, closest best friends, golfing and vacation buddies, investment club member associates,lawyer friends and or relatives, neighbors that might also like to own, some really nice looking bling as well!(You’d better believe it!
)
With that definitely being the case, if you were an extremely marketing savvy, local jeweler, constantly looking for some (rather) inexpensive, non conventional ways, of cracking these type of upscale markets.
Would you really have a problem, selling the main partners of this highly influential firm CPA or law firm , ( or both!) some really nice looking jewelry, at your actual hard costs, plus any and all applicable taxes & fees! Let’s hope not. 😀
Entrepreneur Nobody Ever Said Some Of Your Very Best Lead Generation Methods Had To Turn An Immediate Front End Profit!(Did They?)
For just a second, put yourself in the shoes, of this particular local jeweler. You get approached, by one of the largest, and therefore), most influential, local CPA firms or law firms, main managing partners.
And they wish to buy, at least ten of their top managing partners, along with their spouses, and or live in significant others, some really nice watches, diamond studded necklaces, earrings and or bracelets etc.
But, they really want you (the jeweler), to dramatically cut your prices, so they can purchase, at least $80,000 dollars worth of (really) eye catching bling, for your actual hard cost, of just $39,000 dollars, plus the applicable fees & taxes etc!
And they readily point out, since they are extremely active, on the (local) social scene, plus, they know tons of other, highly influential judges, Doctors, administrators, marketing directors, travel agents, realtors, real estate agents, CFP’s (Certified Financial Planners), car sales reps, stock broker and major mutual fund managers etc.
By them showcasing the jewelers bling, practically, any and everywhere they go! In essence, they are 24/7 walking, talking billboards for the jewelry shop!
(For a whole lot less, than the jeweler would be able to spend, if they bought traditional adds.)
In a way, no amount money spent on outrageously expensive, traditional advertising campaigns, could ever come close to matching this type of constant visibility! Correct?
Entrepreneur Can Your Small Business And Or Service See Past The Tree In Order To See The Forest!
If you can’t, it’s simply a matter of them making this exact same offer,to any number of your (local) main competitors!Right?
Plus, here’s “what” else, this extremely marketing savvy CPA firm or law firm, is more than willing to do, in order to help build the jewelers business!
As Xmas season rapidly approaches, the CPA firm or law firm will (gladly) do a combination of two things, in order to help make the jewelers, year end holiday season sales events, a major success!(For years & years to come! 😀 )
(Important note:Watch “how” this extremely marketing CPA firm or law firm, uses this one incredibly simple marketing strategy, to literally generate some free, traditional advertising exposure, simply by understanding, total lifetime customer value calculations.You’ll discover that in part two.So please stay tuned!)
1.) Strategy #one: Every customer they currently have, on any and all of their VIP, opt in email and mobile marketing lists.
They will send at least two, of the jewelers best “close out” sales holiday season offers, directly to the CPA firms subscribers, within a three week period. And as long as the jeweler agrees to the CPA firms early discussed conditions, they’ll let the jeweler keep 100% of both their, initial front and (long term) back end profits! Say what?
So in other words, the CPA firm won’t be sending the emails, and or text messages, using any type of affiliate links!Cool,right?
Entrepreneur Small Business Doesn’t Necessarily Equal Small Profits!
2.) Strategy #two: And, they’ll also send any and all of their customers/clients,direct snail mail postcards, of the exact same offers, and the jeweler can pay for the cost of the mailings, simply by selling the managing partners, additional pieces of jewelry, at even greater discount prices!
Entrepreneur, do you honestly think, (for one second), any halfway bright, profit seeking jeweler, that has a current, ideal, lifetime customer value metric, of somewhere between, $25,000 and $40,000 dollars each, over the next five to seven years.(Give or take!)
Would you, or they really have a problem, (initially) hooking up the managing partners of a highly influential, local CPA or law firm, if you knew, in the not so distant future, you could consistently sell to (both) their personal and or professional inner circle members, for somewhere between 15-30% off, your normal retail rates!
And do so, (literally)for years & years to come!Would that be worth the initial discount? so can you see “how” any savvy small business owner, and or service provider, could literally start from scratch, and leverage what they’ve already done & accomplished, in order to systematically grow their business, and or practice!Say yes!
Great! See you in just little bit, in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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