How A Really Sluggish Local Economy Can Actually Catapult Savvy Entrepreneurs To Greater Success!
So how many times have you personally witnessed, a semi cash strapped small business owner and or service provider, or just one of the many hard driving entrepreneurs, that hits that temporary rough patch, where their cash flow gets extremely shaky!
Incredibly fast! And they (like it or not), find themselves in a temporary cash bind of some kind, and then need to (either) dramatically lower their prices, on practically every product and or service they offer, until things get better!
Meaning; their local economy picks up to the point,where they no longer have to try and compete in some awful (mega profit draining) price war!
And they don’t have to seriously consider, (either) temporarily laying anyone off or letting them go altogether!
But as dismal and grim as those all too common situations (may sound), what’s extremely encouraging and equally inspiring, is when some extremely savvy entrepreneurs, not only manage to maintain their current gross profits margins through any type of nagging recession, but actually expand and grow their businesses and or services through, and or in spite of one!Is that not interesting?
So How In The World Do Some Extremely Savvy Entrepreneurs Actually Manage To Grow Their Businesses And Or Services Even While Their Local Economy Is Extremely Sluggish?
(And How Can You Do It Too?)
Suppose two brothers, since they were about twelve years old, have and continue to be, totally fascinated with fixing, detailing and repairing cars!
But especially, really fast, expensive foreign cars! 😀 So a few years after graduating from high school, they open their very first, high end auto repair shop, were they specialize in, you guessed it!
High end, foreign automobiles and parts. And while there will always be an extremely affluent group of, (high income earning) individuals, that are totally into foreign, really fast, and rather expensive foreign cars!
Because the foreign auto repair industry, certainly has it’s share of major local competitors! As more and more local competitors attempt to enter this extremely lucrative market, (occasionally) whenever there is a temporary down turn in the local economy, the age old price war usually rears it’s ugly head! Right?
And because of that constant recurring factor, these two brothers have started aggressively studying, testing and implementing, several “battlefield tested” underground marketing strategies.
So they no longer have to be at the mercy of a sluggish local economy, and or (at times) an extremely picky upscale consumer base!
Some Really Effective Lead Generation Strategies Can And Will Help Catapult Any Profit Seeking Small Business Owner And Or Service Provider To Greater Long Term Success!
So as fate would have it! (Yea right!) One day in rolls this absolutely stunning looking BMV, that’s part of the extremely popular 5 series, that’s owned by one of the main senior partners, in one of the areas top five, high powered CPA firms in the entire district!
And because this particular guy, (whom) we’ll simply refer to as Phil, is a regular, the two brothers, (whom) we’ll call (John & Scott), have gotten to know him pretty well over the last three years,since he’s been and become a steady and reliable customer.
They feel completely at ease, (finally) asking him, about “how” many customers/clients, his practice, with two local offices, actually services altogether!
Ever Notice How Some really Simple Entrepreneurial Ideas Truly Change Everything!
Well it turns out, between the two offices, (with some) mighty serious talks about possibly opening a third location in a neighboring city, Phil’s firm currently services about 2,700 semi affluent, to outright affluent clients in all!
Well, almost immediately, because of (John & Scott’s) newly acquired ninja marketing knowledge, their entrepreneurial possibilities light bulbs,began to flash pretty bright! And here’s what they tentatively propose to Phil!
First they ask, (on average), about “how” much they typically spend/invest, in order to get a brand new first time customer/long term repeat client, that’s not referred by a current customer/client?
And going forward, would they like to dramatically lower their (traditional) upfront out of pocket, lead generation costs, by as much as 75%!(Without sacrificing one iota of potential customer/client quality!)Well of course, (old Phil) is all ears!Wouldn’t you be? 😀
Extremely Savvy Small Business Owners And Or Service Providers Definitely Should Be Strategically Leveraging The Assets Of Bigger More Successful Vendors!
Here’s “what” they propose in a nutshell. Since their auto repair business caters exclusively to the mostly the upscale foreign car owners market, it’s a given, these men & women, who (either) work for someone else and earn six,seven or eight figures a year!
Or they own their own business/service of some kind,to consistently earn that type of income!But either way, they definitely need the proven tax saving advice, and estate planning expertise of Phil’s CPA service!Right?
So, that being the case, if Phil’s company wants more direct access, to semi qualified leads, for literally pennies on the dollar!
Here’s what (John & Scott) propose, to give them instant access to them! Whenever one of their upscale customers brings their foreign car in for any type of servicing; be it car detailing, their annual tune up, brake jobs and or annual tuneups or whatever!
Your Entrepreneurial Skills Can Be The Hinge To Swing The Door Of Untapped Marketing Opportunities Wide Open!
They want Phil’s CPA firm to pick up 50% of the total bill! Say what? That will definitely get the customers immediate attention, will it not? You’d better believe it will!
And when they see a sealed envelope laying on the drivers seat, you can bet they will rush to open it!Especially when the outer envelope reads “Thank You” in big bold red letters!
The two sided index card will go on to explain, “how” even though they have yet to meet in person, Phil’s CPA firm is ‘thanking them” in advance, for giving them the opportunity to serve them, by agreeing to a “no obligation” free 90 minute master tax savings and estate planning session!
Which is a $675 dollar value!($450 dollars PH x 1.5 hours= $675 dollars.)
And they are free to give it away to anyone they feel meets the CPA firms specific qualifications, if for any reason(s), they simply prefer not to personally take advantage of their offer!
There Will Always Be Room For Serious Entrepreneurs No Matter What Shape Their Particular Local Economy Is In!
And side (B.) of the index card will direct them to rush over to the CPA firms state of the art, mobile responsive WordPress blogs lead capture page.
So they can download and watch, a powerful free 17 minute video entitled: “Seven Little Known Reasons Why Your Written Will Is Not Nearly Adequate Enough To Protect Your Extremely Valuable Estate And Or Businesses From The Silent Reach Of The IRS!”
Entrepreneur, if nothing else! There is a very good chance, they’ll at least join Phil’s CPA firms opt in email list, in order to download and watch the video! Because remember, they’ve worked extremely hard to build their current assets!Have they not?
But here’s the flip side, in exchange for their generosity, here’s “what” (John & Scott) expect in return! First, they will extend “lifetime discounts” of 35% (or X%) to all of Phil’s current and future senior partners of the firm.
And 25% (or X%) “lifetime discounts” to all of their current and future employees,associates and rather high end clientele as well!
Savvy Entrepreneurs See Beyond The Trees And See The Overall Forest Of Opportunities!
That’s correct, they’ll gladly expose their semi qualified customer base to Phil’s CPA firm, in exchange for Phil’s CPA firm recommending their auto repair shop to all of their senior partners, employees, associates, (full or part time), and the CPA’s semi to outright affluent customer/client base as well!
In part two, you’ll discover “what” else they’ll suggest Phil’s firm does for them as well, in exchange for being directly exposed to a potential goldmine of semi qualified prospects, for literally pennies on the dollar!
But for now,(ladies & gentlemen) are you starting to fully appreciate “how” some extremely savvy entrepreneurs can still manage to thrive, even during a really sluggish local economy? Say yes!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
