Introducing The Sneaky Little Way Savvy Small Business Owners Gain And Keep Their Competitive Edge!Part Two

Please follow and like us:

Introducing The Sneaky Little Way Savvy Small Business Owners Gain And Keep Their Competitive Edge!Part Two

So did you (happen) to notice in part one, how some incredibly savvy small business owners, can and do, consistently find some proven, (albeit) unconventional ways, to constantly grow their businesses, and increase their long term gross profits in the process?

Well, just in case you had any concerns, as to whether or not, some extremely creative service providers, might be able to use any of these proven methods as well!

Rest assured, they most certainly can!

Hopefully the “battlefield tested” strategies you are about to discover in this particular post, will definitely put your mind at ease!

And by covering both ends of the spectrum, no (creative) stone of marketing possibilities, will be left unturned!

Because it’s really not a matter of “if” any one of these proven underground marketing strategies will work!It’s actually more a matter of, “how” fast you can creatively adapt and customize them to your given (your current and or future) situation(s)!

And if you need some paid help in doing so, hopefully you know “who” to call asap!

So What Exactly Is This Sneaky Little Known Way Some Extremely Savvy Small Business Owners And Or Service Providers Consistently Use In Order To Both Gain And Keep Their Competitive Edge?

(Without Having To Continuously Spend A Fortune In Order T Do So!)

So as you recall in part one, an extremely savvy, not to mention very creative, local supplier/distributor to the Mom & pop, (corner sore) retail industry.

They found a relatively inexpensive way, to help their Mom & pop, retail corner store customers, buy more and more sugar from them. In larger and larger quantities!

And in the process, helped their retailer customers consistently generate more and more gross revenue in the process. Which is always a mighty good thing, correct?

So in this particular post, let’s shift gears and place the proverbial (marketing shoe) on the other foot if you will. Huh?Meaning; now let’s come at this from another marketing perspective altogether.

Let’s use an aggressive, (local) high end golfing instructor, that routinely receives ($150 dollars) per hour,(or more!) to teach avid golfers the insider tricks of the trade.

And let’s also employ the services and resources of an upscale, (non franchised) privately owned sporting goods store, that sells high end golf clubs, and other (extremely) popular related golfing accessories.

Put Your Target Markets Needs Ahead Of Your Quest For Entrepreneurial Fame And You’ve Definitely Got A Really Good Start!

Typically, in order to consistently get new and repeat customers, this licensed golfing pro instructor, needed to work at a rather pricey, private country club. And settle for a nice salary and the occasional tip!

Now, because they’re on their own, they have to rely, more and more on their ability to promote/market their services. And they’ve tried, outrageously expensive, traditional ads on both local radio and newspapers etc.

And the results were Luke warm at best. And none of their paid advertising campaigns thus far, have actually broke even or turned any type of measurable gross profit!

So one day while shopping at an independently owned sporting goods store, looking for some of the higher end golfing accessories, they strike up a conversation with one of the owners, about, “what else?” Golf!

And during their conversation, the golfing pro instructor, discovers, both brothers that co-own the store, are avid golf enthusiasts, but neither one has a current game worth mentioning! 😀

And that’s when a momentary flash of marketing brilliance strikes the instructor! He asks if both brothers would be interested receiving, ongoing private one on one golfing lessons from him!(For free!) Say what?  😀

In exchange for him receiving credit for any top end golfing accessories he needs!

Often Times Some Of Your Very Best Lead Generation Strategies Are Born Out Of Pure Necessity!

And after another 60 minutes of highly intense conversation/negotiation. Here’s what the three of them, decide to initially inexpensively test out!

They will hold a “raffle,” where the entrants pay a one time fee of just $500 dollars, for a chance to win 25 hours, worth of private, one on one coaching time, with this licensed/certified golf pro!

Which means, that’s a total perceived value of $3,750 dollars! (25 hours worth of private one on one golfing lessons @ $150 dollars PH = $3,750 dollars in total perceived value!)

Plus, the grand prize winner, automatically gets a brand new set of Calloway (or some other top of the line) golf clubs, for free!

Who Says Potentially Profitable Lead Generation Strategies And Or Tactics Have To Come From Conventional Sources!

And in exchange for running this promotion, the sporting goods owners, get free private, one on one golfing lessons, for as long as they and the golf instructor have this particular arrangement in place!

But here’s the best part! Let’s say 106 customers of the sporting goods store, leaps at the chance to take advantage of this extremely limited time offer!

This means, on the front end only, the raffle grossed a cool $53,000 dollars! (106 x $500 each = $53,000 dollars.) And they split the gross front end profits with the golfing pro 50/50.

Meaning; the sporting goods owners, earn $26,500 dollars,(minus the hard cost of the top end Calloway golf clubs,) just for holding the raffle!

And the marketing savvy golfing pro earns the other $26,500 dollars, just for coming up with this stroke of marketing genius!

And on top of that, now he or she has a ready made list of potential prospect/customers to strategically follow up with!

Who Says Fortune 500 Companies Are The Only Places Real Entrepreneurship Is Taking Place!

Here’s the kicker. When the sporting goods store owners, follow up with their opt in email and or mobile marketing subscribers, to alert them of who the grand prize winner is!

All 105 of the runner ups, will also receive an extremely “time sensitive” VIP discount coupon they can bring in!

And it will automatically be laminated and converted into an annually renewable card, that entitles them to 15% off any purchase, plus an additional 10%, for a grand total of 25% off any purchase they make throughout the year!

Provided, they bring a potential first time customer with them,whose 18 and over. And here’s how the golf pro cashes in as well!

True Entrepreneurship Opportunities Are Literally Everywhere Waiting To Happen!

The sporting goods store owner will also alert all the runner ups, and inform them, when they sign up for private one on one golf lessons, under the “Buddy Plan”, they and up to three friends total, can all do so and instead of paying the golf pro’s normal retail rate of just $150 dollars per hour.(Or X.)

(For an extremely limited time),all three can sign up, and pay be either, cash, credit card and or money orders only! Meaning, absolutely no personal checks will be accepted for this particular offer!

They can do so for half price, or just $75 dollars per hour!So they can save an impressive 50% off, (or X) for an extremely limited time!

Are You Finally Ready To Put Some Cutting Edge Lead Generation Strategies And Or tactics To Work For You!

And that should be enough private lessons, for the golf pro to stay busy for quite while!And enough incentive to convince several of them to take action now!Don’t you agree?

So are you now a little less confused, as to the sneaky little way, some extremely savvy small business owners, and or service providers, gain and keep their competitive marketing edge?Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!