Who Says Savvy Small Business Owners Can’t Create Big Profits Simply By Offering Some Free Lunch!

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Who Says Savvy Small Business Owners Can Create Big Profits Simply By Offering Some Free Lunch!

So how many small business owners  and or service providers, do you think can routinely convert some strategic free lunch giveaway promotions, into some major long term gross profits.

In fact, just by the very nature, have you noticed, typically, whenever you offer something (worth) any type of real value, to the general public for free,you tend to attract a certain percentage of freebie seekers as well?

Has that been your experience too?Sure you’ll definitely attract more warm bodies, but you also tend to drive up gross expenses too! It’s sort of the “law of unintended consequences” theory in real world practice!

Unfortunately, that type of offer, (also) tends to attract (in droves) a ton of non qualified prospects, who simply want to take their freebie and run!Have you noticed that all too unfortunate occurrence as well?

Yea, if you’re not careful, and or very strategic, you can quickly find your business and or service, literally flooded with individuals whose main purpose in life, is to cash in at others expense! However, what if there was a way, for you, (as an extremely) savvy service provider, to sort of have your cake and eat it too!You’d certainly wanna know about it, correct?

So Who Says Extremely Savvy Service Providers Can’t Strategically Turn Free Lunch Giveaways Into Some Major Long Term Gross Profits?

First of all, let’s be extremely clear going in! It’s one thing to attempt to use, (the outrageously expensive) spray & pray shotgun approach marketing vs marketing with a high powered scope! Don’t you agree?

So while some of your less strategic (major competitors) may try their hand, at simply offering practically any warm body within the city limits a (so called) free lunch, (and or free widget) and take their chances!

But it’s a horse of a different color altogether, to be extremely calculating and strategic, by only targeting a  specific segment of your main target market, and maximizing your long term profits, through the use of free lunch giveaways!

As you will soon see. In fact, in part two, you will also discover a (potential) spin off marketing strategy, you can inexpensively test, just to see which, if either approach, yields any worthwhile bankable results!

So How Does An Extremely Savvy Small Business Owner And Or Service Provider Cash In Big Time Simply By Giving Away A Tasty Free Lunch?

You might say, this particular (ninja marketing) episode, is where strategic lead generation strategies, meet a little triangulation and joint ventures!So here’s our extremely marketing savvy CPA firm, looking to (relatively) inexpensively, boost the individual side of their tax savings and financial planning portion of their business.

And in order to do so, they are aggressively targeting six figure income earners and up!But rather than rely on some of their (typical) proven marketing methods, such as once a  month, hosting free 90 minute introductory workshops, for upper income earning individuals to learn “how to” apply some of the latest, cutting edge tax savings and or advanced estate planning strategies and or tactics etc.

They are constantly on the look out, for some market tested strategies, to target their specific audience.and that’s where one of the popular, local moving van companies, and an extremely popular Mom & pop family style restaurant business come into play!

Watch how these three, (directly) non competitive businesses, all scratch each others back, and all end up going to the bank!

Ever Notice How Some Of The Best Lead Generation Strategies Are Often Right Under You And Or Your Major Competitors Nose?

Since the CPA firms ideal, individual, (and or) six figure a year earning couples, total lifetime customer value, easily equals (somewhere) in the neighborhood of $25,000 – $40,000 dollars, once you tally up all the additional referral business, upgrades to their initial tax savings plan, and or estate planning services etc.

Plus, their (bank account) filling video and or audio testimonials and the like etc!So with those type of extremely lucrative,gross profit margins at stake, it’s no wonder “why” this extremely savvy CPA firm, is more than willing, to do the (and or) inexpensively test the following approach.

The CPA firm (will initially) approach one of the successful, (independently owned) moving van companies, that frequently deals with high income individuals, who have recently moved into the state from elsewhere.

And since they used one of this companies -out of state- independently owned JV partners to move, and they drive the van directly into their new upscale neighborhood, (that’s) how they local moving company knows their high income!

And that’s “why” the extremely savvy CPA firm, wants to network with the local moving company!(Entrepreneur, are you starting to see “how” the pieces of the marketing puzzle come together?Say yes!)

What Small Business Owner And Or Service Provider Couldn’t Profit From A Little Strategic Triangulation!

So the moving company leaves a sealed envelope on the drivers seat, which reads, “Who says there’s no such thing as an extremely tasty free lunch?” Or some other market tested language, which invites the newly transplanted recipient, to take advantage of this extremely time sensitive, VIP new customer only offer!

So newly transplanted (upper income) individuals, and or couples, get treated to a free lunch voucher coupon, worth $30 dollars (or X), from a local extremely popular, Mom & pop family style restaurant.

 But in reality, for every voucher that gets redeemed before it expires, the CPA firm simply reimburses the restaurant owners actual hard cost!Because the restaurant owner knows, (and readily understands),they will surely convert a certain percentage of those first time customers, into long term repeat customers.

And as soon as the first time customer redeems their voucher, the restaurant owner will hand them one of the CPA’s, best market tested index cards,which invites them to take advantage of a free, “no obligations” 90 minute, estate planning analysis session!

Where they will discover, (much to their delight) a ton of proven ways, to legally reduce, (either) their individual income, (and or estate taxes), or their business taxes or both!And on average, 60% of those customers that take advantage of the initial free 90 minute session, which is a $675 dollar value BTW! ($450 dollars PH x 1.5 hours = $675 dollar value.)

And since (on average) this particular moving company, averages 100 new, upper income, out of state transplants per year, or roughly 25 every quarter.(Give or take.)You can see “why” the extremely savvy CPA firm is looking to network (joint venture) with them!Right?

Any questions on how, some extremely savvy small business owners and or service providers, can (and do) convert free lunch recipients, into some serious, long term gross profits!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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