Wonder Why So Many Cash Strapped Small Business Owners Miss This Potential Money Making Opportunity? ?
Ever notice how many severely cash starved small business owners, and or service providers, are quick to throw a ton of their extremely limited cash, at traditional, on or offline, advertising mediums?
Even when there is a proven money making technique, they can quickly customize to their particular business, (and or service),and still the vast majority of them, (for whatever) reasons, constantly fail to do so!
Sounds a little weird and counter intuitive, doesn’t it? Still in all, while some of them readily acknowledge, they will (on average) have to expose their potential first time prospect/customer to at least seven to twelve exposures, per outrageously expensive medium, before they make that very first purchase. If at all!
Meanwhile, the time and other extremely limited resources that are constantly being expended, in order to reach them, along with some other extremely critical factors, is what causes these cash strapped small business owners and or service providers to struggle financially, and ultimately fail!
In a staggering 88% of the cases! And usually, this all takes place, and comes to a head, within five short years or less!
Kinda scary, when you really stop and think about it, right? Especially, when so many of them, are just one or two (extremely) profitable marketing tweaks from some bankable success!
Wonder Why So Many Severely Cash Strapped Small Business Owners And Or Service Providers Miss A Really Simple Money Making Opportunity?
Case in point, (hopefully) the vast majority of you, are already familiar with the six magic words, that ( day after day) and week after week, add an additional tens of millions of gross profits, to fast food giant, McDonald’s bottom line every day!
It’s the age old question, even a brand spanking new, 16 year old can learn to say in five minutes or less, of training! “Would you like fries,” or blank “with that? “Sound familiar?
It definitely should, because both Mickey D’s, and other extremely successful fast food chains, have been using it for years, to rake in some major league profits! (And so can you too!)
And the toll free telephone operators for the late night cable TV info-mercial industry, also successfully uses it, each time we place an order of any kind!
Your Small Business Definitely Has The Capacity To Earn A Whole Lot More Than It Currently Does!
Those highly trained sales reps, who are often compensated for each add on sale purchase they induce a customer to make!
They can often double their weekly salaries of $500 dollars, to $1,000 dollars (or more per week), simply from the bonus commissions they receive, from all of their weekly add on/upsell activities!
But “what” may not be so readily apparent (entrepreneur), to not only you, but the vast majority off your major competitors as well, is ‘how” your severely cash strapped small business
Small Business Owners Need To Focus On Consistently Creating Big Results!
Take notice, to this major potential money making opportunity, that’s available to a ton of cash strapped small business owners and or service providers, practically every business day of the week!
Case in point; let’s say you currently run a (non franchised) Mom & pop, (single location) pet food supply and accessories store.And let’s further say, your store (which is located) on one of the second busiest commercially zoned streets in your entire area.
And each day, anywhere between 40 to 60 first time customers enter your store, and on average, they spend about $17 dollars each.
But occasionally, a much smaller percentage of, the higher end of your customer base, routinely spends about $60 dollars (or X) on their various dog supply care needs.
Small Business Owners Definitely Should Create Their Own Long Term Money Making Opportunities!
To most small business owners, they don’t recognize the tremendous profit opportunity, that’s staring them in the face!
For one thing, the vast majority of them, probably don’t have, nor are they currently utilizing any type of proven upsell/add on sell marketing strategies!
And the other thing is, the vast majority don’t (or haven’t) fully realized yet, the additional money making upsell product, and or service they provide to their high end customers, or clients, doesn’t even have to be supplied, and or provided by them!Say what? That’s correct!
High End Lead Generation Can And Will Make You Or Your Major Competitors A Ton Of Additional Found Cash!
So imagine this; let’s say there is a regional or national, upscale pet store food supplier and accessories distributor, and they typically spend a freaking fortune, on the usual suspects!
You know, outrageously expensive (national magazine) radio,and TV ad campaigns. Sunday newspaper inserts, dismally performing billboards, purchased in major cities across the country etc.
The point being, they typically spend anywhere from $300 to $650 dollars per lead!Ouch! Before those high end (animal loving) customers go on the spend an additional$3,500 to $7,000 dollars each, over their entire prime buying years, with their business! Typically over the next five to seven years!
So “what” do you think they, (or their) major competitors will do (asap), once they discover a proven way, to just spend (anywhere) from $75 to $100 dollars per lead, to identify the exact same first time customer! 😀
Only they’re saving anywhere, from a third to a whopping 85% off their normal lead generation cost! How you so skeptically ask! Simple!By having your local pet store place a really big neon sign, right near your cash register, that simply says, “Free $100 dollar doggy gift bag supply kit!” with any purchase of $60 dollars or more!
Small Business Marketing Success Ultimately Starts Between Your Left And Right Ears!
And this well researched, market tested kit will include, a mini sample of high end doggy vitamins, fancy soaps, a really effective,a high end flea collar, three mini sample cans of upscale dog or cat food,a sample can of anti itch spray etc.
But here’s the thing; all your customer does, is take this two sided index card your store provides them.
Side (A.) invites them to enter the distributors monthly free drawing,by joining their ever increasing opt in email/mobile marketing list.
For a chance to win a one year supply of their choice, of one of the most popular dog or cat foods delivered to their home, once a month for the next year!And that’s a blank dollar value!
Side (B.) is for your customer to fill in their personal contact information, and call their toll free number, in order to get their $100 doggy gift bag supply kit, delivered directly to their home.
Whose Says Your Small Business And Or Service Can’t Be The Gateway To Some Long Term Profits!
Entrepreneur, do you see and appreciate what just happened? You just increased your cash flow, using a proven add on sales marketing technique, and instead of you actually having to fulfill the upsell cost, the national distributor is more than glad to do so!
You’ve improved your cash, (and equally as important), you haven’t increased your overhead by one iota! How often do you think any of your major competitors do that? Exactly!
So hopefully, yo can see and appreciate, how so many severely cash strapped small business owners or service providers, routinely miss a major money making opportunity, that’s often staring them right in the face!Don’t you agree? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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