How Some Extremely Savvy Entrepreneurs Use Free Stuff To Create Huge Long Term Profits!Part Two
So did you notice in part one, of this ongoing series, about how some of today’s savviest entrepreneurs, have and will continue to do extremely well, simply by strategically leveraging free stuff, in it’s many various forms.
Which includes digital “how to” content, (like) your extremely helpful bog posts, and or other free tangible items etc.
(Like popular books, instructional DVD’s CD’s or tickets to major sporting events, concert tickets, four or five star hotel accommodations, software, accounting services or advertising credits etc; just to name few!)
Entrepreneur, (ultimately) it’s really more a matter of exactly how you plan on systematically using, a battlefield tested marketing strategy. Because literally tons of on and offline marketers before you, and many more to follow you, will continue to prove just how potentially profitable, this winning approach is.
So you can either get with the program, or stand by in shock, as your major competitors blow their progress smoke in your face! The choice is truly yours!So what’s it gonna be? Will you continue to stay in denial or, are you finally ready to take the lead and start strategically leveraging your share of free stuff too?
So How Do Some Of Today’s Savviest Entrepreneurs Strategically Leverage Free Stuff When They’re Just Starting Out And Their Resources Are Extremely Limited To Say The Least?
Ladies & gentlemen, (with your permission) part two is going to pivot just a bit, with regards to strategically using free stuff, then part three will return closer to home and build directly of the examples that were provided in part one, okay.
Because (entrepreneur), it’s critically important, that as you’re exploring your very own personal options, with regards to strategically using free, and or (extremely) low cost stuff, to gradually and steadily build your business and or service etc.
You realize and appreciate “how” this is an extremely viable marketing option for you! Whether you’re currently utilizing it or not! And whether you’ve ever seriously considered using it or not!
entrepreneur, there is a very good chance, somewhere within the various aspects of your business and or service, there are some under used assets of some kind, you can giveaway for free and or for extremely low cost, to dramatically increase the customer base of your business and or service!
It’s just, you’re far to close to the trees, to see the overall forest of potential marketing opportunities!
Expanding Your Thinking Will Allow Your Lead Generation Possibilities To Take On A Whole New Meaning!
In Australia, there is a very famous hair salon owner named “Stefon” who built an enormous hair care salon empire, originally by renting small booths in popular malls, simply originally offering free full service hair cuts to the visitors of the mall!
And unfortunately, each time I’ve heard the story told by various mega successful entrepreneurs over the years, none of them ever indicate, how or where “Stefon” originally got, (or if he already had) the necessary seed capital to rent, (what) even back then,couldn’t have been inexpensive booths, inside popular malls to promote his hair cutting expertise and services!
Plus, way back in the beginning, it was just him! He had no additional staff whatsoever to assist him!
So maybe it was a combination of good (free), extremely satisfied customers, word of mouth publicity, and (the novelty) of his relatively low cost marketing approach that originally attracted local media outlets to showcase his rather unique marketing/promotional strategies, that also garnered him some much needed, free local publicity! Who knows for sure!
Really Simple Lead Generation Strategies And Or Tactics Can Open The Door To Long Term Marketing Opportunities!
However, his vivid example of the effective and strategic us of tangible free stuff, offers room for some vary interesting nuances, that might not be readily apparent, as you gloss over the examples, from 30,000 feet!
Case in point, (what if) another far more successful, (extremely deep pocketed) corporate, and or entrepreneurial hair care product supplier, (and major distributor.)
Who’s constantly on the look out for potential new long term repeat customers, (they could initially get on the cheap),saw “Stefon”s unique marketing/promotional strategies, as the perfect front end, (lead generation) mechanism, to help them rapidly build a long term repeat customer base, for a fraction of the traditional upfront cost!
Entrepreneur Where Is It Written That You Have To Finance Any Or All Of Your Lead Generation Efforts?
So what if this extremely deep pocketed, corporate hair care products supplier/distributor,that also happens to be targeting the exact same (basic) customer base as “Stefon”, originally approached him and proposed the following!
They’ll set him up (free of charge) initially, with his own outside booth inside a popular mall, and provide a huge sign, that simply reads“Free Hair Cuts!”
And to really make “Stefon’s”marketing strategy initially pop, they will have simultaneously run several half and quarter page ads in various free, local throwaway guides,advertising their “Free Drawing!” Directing participants to cut out and bring their extremely time sensitive coupon, (with different key codes on them), to the mall, and get a free hair cut and trim etc, valued at X!
But upon arrival, they (then) fill out out a two sided index card, and drop it in a giant fish bowl, for a chance to win one of three really cool grand prizes, that will be awarded once per month!(Or as long as they run this particular promotion!)
Successful Entrepreneurs Understand How And Why They Definitely Need To Strategic List Build!
1.) Grand prize # one: Once a month, (or until the promotion ends!) a grand prize winner, (one male & one female), will win one free hair cut & trim, once a month valued at X, for a whole year!
That’s a blank dollar value!Entrepreneur, think what that will mean in terms of savings to the potential winning participants!
And what a potential carrot to hold out in front of them, to help both “Stefon” and his extremely savvy corporate backers to build a highly targeted potential repeat customer list!(Power list building 101)
Your Effective Lead Generation Strategies And Or Tactics Make So Many More Things Possible!
2.) Grand prize #two: Next, the second grand prize winners, (one male & female), automatically wins the exact same grand prize, only it’s for the next six months!That is, they’ve automatically won, one free hair cut & trim, once a month for the next six months! A blank dollar value!
3.) Grand prize # three: Grand prize number three, (one male and one female) automatically win the exact same grand prize for the next three months! In other words, they’ve just won one free hair cut & trim, once a month for the next three months! A blank dollar value!
And just in case you’re wondering, “how” “Stefon” ultimately monetizes all these free hair cuts & trims, and pays for the booth and other supplies etc!First of all he doesn’t!Huh? Not initially anyway! His extremely savvy corporate backers, they rent his booth and his other portable equipment for him!
They also gladly pay for the lead generating ads in the local throwaway guides too! And where “Stefon”, and eventually his staff, that he will most certainly need to hire very soon, starts to see and realize some bankable results, is when he hands each brand new customer,one of his best market tested, extremely time sensitive “bounce back card” offers!
Savvy Entrepreneurs Build Momentum Through Repeat Customers And Or Clients!
(So they quickly return within a relatively short period of time, to take advantage of additional products & services, for VIP repeat customer prices!)
Meaning, each time they return, within the next year, they automatically save X% off any future products or services!
Plus, “Stefon” and his trained staff will also be strategically offering every brand new customer, upsell discount prices on, (you guessed it) the extremely savvy hair care products supplier/distributor’s hair care products and services etc.
Don’t Doubt The Long Term Profit Producing Potential Of Your Various Entrepreneurial Ideas!
In part three, we’ll dive even deeper, bu for now, are you starting to appreciate “how” some of today’s savviest entrepreneurs, consistently cash in big time, by initially using the free route? Say yes! Great! See you in just a little bit in part three!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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