There are many advantages of strategic alliances.
(Especially If You’re Just Starting Out And Have An Extremely Limited Budget!)
You absolutely should be exploring the proven advantages of strategic alliances.
And how they positively help your business and or service, by dramatically lowering your traditional up front costs.
Case in point: Have you ever noticed the rather large display ads that appear on the homepage of one of the major directories like Yahoo or Bing,whenever you’re checking your online email messages?
Effective Mass Marketing Doesn’t Have To Cost A Fortune….
You’ll see practically any type of business product or service constantly being advertised. Correct? And usually it’s the big corporate entities with very deep pockets!Right?
But here’s the real point. Recently as I was logging into one of my free email accounts,I noticed a rather large display ad promoting, Mega Best Selling Author Robert Kiyosaki’s popular “Rich Dad” (Financial Workshop) series.
Here’s the challenge; at any given time (day or night.) There is only a mere one hundred million (plus) people browsing the web! And for sure millions are checking their emails and would surely see this huge display ad, correct?
But just like the costly spray & pray mass marketing advertising that you see and hear all over the television and radio, (at any given time.)
Sadly only a relatively small percentage of those millions of people are actual prospects for those companies particular products or services.At any given time.Correct?
The Proven Advantages Of Strategic Alliances… Means Less Upfront Cost And Higher Net Profits!
This is where the typical cash starved struggling small business owner, (especially) the brand spanking new under capitalized ones, can get a huge jump on many of their major competitors.
Joint Ventures/strategic alliances or (JV’s) can and will slash your long term (upfront) traditional, -out of pocket- marketing costs by a whopping 50% -75% or more.
The following three marketing strategies are merely for illustrations purposes only. But they should immediately trigger your long term creative marketing juices.
Successful Entrepreneurs Steadily Do Strategic Things To Continuously Help Their Enterprises Grow!
Now what if instead of just throwing (wasting) enormous amounts of hard earned corporate dollars at huge highly un targeted audiences.
By constantly running outrageously expensive radio ads and display ads on Yahoo’s and other directories homepages etc.
What if instead the company that is aggressively promoting the “Rich Dad” financial workshop series instead, actively sought out (both on and offline), some long term strategic alliances (JV partners.) And merely helped their JV partners increase their bottom lines as well.
They could kill two birds with one stone. Because their advertisement/marketing message would be seen by a much more highly targeted and laser focused audience and both parties would benefit from it.
Long Term List Building Never Got This Easy….
For example: What if one (or both) of the major offline retail book selling chains like Barnes & Nobles or Walden books.
(After some serious) negotiations. Both agreed that each time someone purchased any type of book that dealt with money, debt or financing (with the exception ) of people like Suze Orman, Dave Ramsey and other extremely popular best selling authors within the same industry.
They would simply include a small paper clip post card attached to the inside of the book and it would simply ask you five simple market tested questions.
And direct you to enter a free drawing at “Rich Dad’s” special lead capture page, (in order to build a huge highly targeted,) VIP opt in email/mobile marketing list.
For future long term, low cost prospecting purposes.(Oh my goodness!) Now you’re talking.
Is Your Small Business Merely Another Small Business Or Are You A Savvy Small Business And Or Service Provider Entrepreneur!
And each month two grand prize winners (one male, one female) will win an exclusive three hour personalized “Financial Mastery Makeover” courtesy of one of the well respected financial firms.
Plus $1,000 dollars worth of credit at that particular bookstore to be used within the next year; and 2k in cash to blow anyway they like! 😀 Ladies & gentlemen can you say social media blitz! 😀
Throw in a few other proven low cost market tested goodies to stimulate long term repeat patronage.
And you’ve really got something. And of course let’s not forget their free autographed copies of a special gift pack, of five of Robert’s Mega Best selling books and or DVD’s. Which is a mere $197.00 (or X dollar) value to boot! 😀
Why Market To The Masses When You Can Zero In On Your Ideal Prospect For A Fraction Of The Traditional Cost…..
Think about it; these prospects have already confirmed by their purchase of some other relevant financial product and or service, (have they not) that they are at least a semi qualified prospect.
And for a whole lot less money the company gets in front of a serious potential long term prospect for peanuts!(Relatively speaking of course.)
Those market tested goodies, especially the digital ones will dramatically lower the companies long term promotional cost. Plus help (in this particular case) the bookstore(s) as well.
But here’s the big kahuna so pay close attention. Everyday as potentially millions of men and women purchase these and other financial products and services and receive this postcard insert, (did you catch that low cost mega proven marketing ploy?)
Your Profitable Lead Generation Strategies Have More Opportunities To work Than You Currently Realize!
And they are directed to Rich dad’s lead capture page and their long term, low cost, highly targeted list is growing daily by the thousands upon thousands!
Because how many people do you think visit Barnes & Nobles and or Walden Books (worldwide )- especially offline- on a daily basis! Right!
But here’s the hub: now each time the offline “Rich Dad financial workshop series rolls into any specific town; instead of using the outrageously expensive traditional mass marketing approach to fill up their workshops.
Thank Goodness Certain Parts Of Your Profitable Lead Generation Strategies And Or Tactics Can Be Automated!
Now they just send a special email blast to their list, two-three weeks before each event, and they alert their readers about the upcoming event and direct them to a special website where they can register in their particular area! Now stay tuned, because in part two of this ongoing series, you’ll really get the skinny…
(But for now, these are just a few proven advantages of strategic alliances.) And how you’ll profit from them, once you put this powerful technique to work in your business and or service.)
No matter what your particular niche is.
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